"When we realized how well we could geographically target online, that made all the difference. It allows us to separate out costs, traffic, leads and cost-per-conversion from state to state."
For some, the first day of summer marks a time for vacation and relaxation, but if you have clients in the travel industry things may just be getting busy. With more people searching for summer getaways, there’s no better time to check out the new Travel Industry Knowledge Center.
Designed for advertisers in the travel space, you can get a list of recommended Google products, read stories about travel companies who have found success with AdWords, and get tips on making the most of your clients' AdWords campaigns.
Here's an excerpt from the "Get more bang for your buck"section:
Posted by Laura Hood, Creative Team
Unlock the mystery behind a campaign’s low search traffic. Knowing how your ad stacks up against others in your market can help you make more effective changes to your campaigns. So, before you start restructuring the whole account, get clued in by running an Impression Share report (IS).
The IS report will tell you the percentage of impressions where your client’s ads were shown out of the total available impressions in the market you were targeting. With insight into potential traffic, you can make more informed decisions by getting answers to these questions: