Google Partners Blog: May 2018

Lead the way!

Thursday, May 31, 2018

Reading time: 2 minutes

Think of the best managers you’ve ever worked with. What makes them stand out in your mind? Was it their compassion? Their problem-solving abilities? Maybe their knowledge of their field and willingness to teach?
It can be difficult to pinpoint what exactly makes a great leader, because a truly great leader and a great manager has a combination of qualities. It’s about more than turning a blind eye when you take a long lunch; a great manager is one who will help you to excel in your field and give you the tools to grow.
There are 12 different leadership styles that define the most famous leaders throughout history, but unless your boss is ruling a country then chances are you’ll encounter just five of the 12 within the workplace:

Laissez-FaireThis type of leader is extremely laid back. They don't directly supervise staff and rarely offer feedback.

Autocratic Autocratic leaders are lone wolves, making decisions without giving their staff a say in matters.

Participative A more democratic leadership style where managers value their team’s input before making decisions.

Transactional Transactional managers are goal-oriented and will reward or punish their teams based on performance.

Transformational

Different types of people thrive under different types of leadership, sometimes being a great manager means being a combination of all five. For example a laissez-faire style of manager doesn’t often provide feedback and support to their staff, and while some staff might feel unsupported, others prefer the hands-off approach in order to prove they can be an independent worker. Autocratic leaders tend to make decisions without consulting their staff, while participative leaders prefer to make decisions with a lot of input.

It’s easy to see how different styles of leadership can rustle some feathers, so it might be worth examining what type of leadership style you most identify with and see if you might be excluding some of your staff.

To learn more about becoming a better manager, you can check out our helpful guide - Building effective management skills - or watch the video below for more information.

Tune in on July 10, 2018 as we announce our latest product innovations

Wednesday, May 16, 2018

Sign up to join the live streamed keynote at Google Marketing Live:

When: Tuesday, July 10, 2018 at 9 a.m. PT / 12:00 p.m. ET

Duration: 1 hour

It’s that time of year again! Join us as we unveil the latest Ads, Analytics and Platforms innovations at Google Marketing Live. Get a first look at new features and tools that will help you grow your business. Also gain access to the latest insights and trends that are shaping the future of the industry.

Register for the keynote live stream here. We’ll also make a recording available after the live stream for advertisers in other time zones.

Until then, subscribe to Think With Google, and follow us on Twitter, Google+, Facebook and LinkedIn for a sneak peek of what’s coming soon.

Get recognized for your great work at the Premier Partner Awards 2018

Wednesday, May 9, 2018

Announcing the Premier Partner Awards 2018 — a time to recognize innovation and performance in digital marketing. Winning an award results in more than a trophy. It's a way for Premier Partners to showcase their strengths to current clients and attract new ones.

We’ve listened to your feedback and made some adjustments to this year’s awards. The application process has been streamlined to focus on your great campaign work and the submission window has been extended to better accommodate your schedule.

The judges will review every case study and be looking for innovative uses of technology. Regional events will bring the finalists together and give Premier Partners the chance to meet and celebrate. Winners will be awarded at the regional or country level only.

Join us and apply here for the Premier Partner Awards 2018 in your region.

About the awards
The Premier Partner Awards 2018 honor great work with Innovation Awards in the following areas: Search, Display, Mobile, Shopping and Video.

Additionally, we recognize one partner in each region with the Growing Businesses Online Award. This award goes to a company that helps clients get online, stay online, and grow online with interesting and thoughtful methods.

Important dates
All applications are due online by June 29, 2018.
The finalists for each award will be announced on August 27, 2018.
Winners will be announced at regional events between October and December.

More information
Check out the Premier Partner Awards site to learn more and apply before the June 29 deadline.

Partners Blog

Lead the way!

Tune in on July 10, 2018 as we announce our latest product innovations

Get recognized for your great work at the Premier Partner Awards 2018

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