Google Partners Blog: Mobile

Academy for Ads: On-The-Go Training for Google's Ad Products

Monday, October 3, 2016

1Academy for AdsGrow your Google product know-how
Learning paths, Assessments, and AchievementsAdWords Certification exam in Google PartnersAdWords Academy

Digital concepts: Learn the essentials of online ads, including third-party ad-serving, programmatic buying, remarketing, and more.

Get started with AdWords: Learn the basics of AdWords and prepare for the AdWords Certification exam offered by Google Partners.

Get started with AdWords Display: Learn how you can show ads to your online audience via the Google Display Network.

Get started with Video for Brand: Get an overview of digital video landscape and the benefits of Google’s online video offerings, including Google Preferred. Learn how Google's advertising solutions map to awareness, consideration, and brand lift, along with more detailed steps on implementation and policy.

Get started with DoubleClick Bid Manager*: Learn your way around Bid Manager, what it offers and how you can use it to manage your online marketing campaigns.

*Only accessible to DoubleClick Bid Manager clients
Get startedg.co/learnwithpartnersg.co/AcademyforAdsPosted by Tracy Bizelli, Head of Academy for Ads1. 6 Fundamentals to Managing Digital Marketing in 2015, TFM Insights (January 2015)

So, How Do You Market a Phone These Days?

Thursday, November 29, 2012

predict all sorts of thingsSmartphone Launch Predictor

Early buzz is a good sign: Maximize official press and marketing efforts early. Why? Pre-launch buzz, like online news stories is a top factor in propelling long-term search interest. We found that an extra 1,000 news stories in the weeks before launch will likely lead to a 9% boost in smartphone sales (compared to the situation if there are no news stories).

Customers are searching earlier than you might expect: A whopping 52% of purchase-related searches occur before launch. This is a prime opportunity to reach customers when they’re interested in learning more about the product, as fewer marketers are running ads at this time.

End of the week availability rules: Some days of the week work better than others. The strongest sales figures correlate with Thursday and Fridays on-sale dates, so schedule messaging when it will generate the most interest.

Video is a key channel: Shoppers are taking a sneak peak at products before choosing a device: video views for smartphones increased 60% from 2010 to 2011. Video views during launch week generates great results. If a smartphone accrues 1 million video views during launch week launch, it will likely sell over 1.2M units in the 12 weeks after launch.

Ad clicks correlate closely: The higher the number of clicks on your search ads, the higher your sales - both online and in-store. How much? If a smartphone accrues 100,000 paid clicks during the 12 weeks after launch, it will likely sell over 1.3M units over the same period.

User research cycle: Before launch, shoppers tend to compare brands to explore the smartphone landscape. More detailed searching increases during the week of launch, when searches for smartphone reviews peak. And then, after launch, people dig into the details: searches for specific smartphone features and product issues hit their high points in the weeks after launch. Tailoring ad campaigns to this cycle is a big opportunity.

Buying one screen on many screens: As smartphone retailers know, screens are blurring and campaigns are becoming integrated. At launch week, an extra 25,000 searches for smartphones, from smartphones, predicts an increase in sales of 17%.

Think With GooglePosted by Matt Seitz, Technology team, Sr. Analytical Lead

App promoters: Are you prepared for a surge in downloads this holiday season?

Wednesday, November 7, 2012

29% of shoppers planning to purchase smartphonesGoogle TrendsMaximizing reach with search and display adsTripIthere
Maximizing ROI with Conversion OptimizerGREEConversion Optimizerhere

Make sure you’re reaching people when they search for apps like yours and help them easily download your app with click-to-download ads and mobile app extensions

Reach relevant users within over 300,000 premium apps on the Google Display Network with image and text ads

Track downloads on Android and iOS with AdWords conversion tracking and optimize ROI with the automated bidding feature, the Conversion Optimizer for apps

Measure in-app user activity with Mobile App Analytics in order to optimize

Increase app promotion campaign budgets for the holidays to account for additional ad clicks

Learn with Google webinar
Posted by Jessica Sapick, Product Marketing Manager, Mobile

iOS app promoters can now measure downloads with AdWords

Wednesday, October 24, 2012

track Android downloadsConversion OptimizerGREEUnderstanding your App Users with Google Analyticshere
Posted by Morgan Hallmon, Product Manager

The Mobile Playbook: Updated with New Strategies on Mobile Creativity and ROI

Tuesday, October 9, 2012

Earlier this yearThe Mobile PlaybookThe Full Value of MobileAdidasdebuting as a new categoryMobile CreativityBrazilArgentinaMexicoFranceUK
Posted by Jason Spero, Head of Global Mobile Sales & Strategy

Mobile and...anthropology?

Tuesday, October 2, 2012

whatOur Mobile PlanetThe New Multi-Screen WorldWhat Users Want From Mobile Sites Todaywhyhowwhitepaper

Posted by: Jesse Haines, Head of Marketing, Mobile Ads, and Abigail Posner, Head of Strategic Planning, Agency Development

Mobile will require advertisers to redefine how they measure success

Wednesday, July 11, 2012

Google: How are you helping your clients to assign dollar values to mobile all along the funnel?Kerri: 6 minute call duration = an interested consumer
Agents convert 30% of interested consumers
Interested Consumers * 30% = # of conversionsGoogle: What types of clients have you seen be successful with understanding the value of these micro- conversions?Kerri:Google: What success stories or best in class examples can you share?Kerri:Google: What's iProspect POV on where mobile is going?Kerri:
Posted by: Samantha Podos Nowak, Product Marketing Manager, Mobile Ads

Re-imagining classic ads for the mobile age

Thursday, June 14, 2012

more time on their mobile and tablet devicesMobile deviceslaunched earlier this yearAndroid app for Project Re: Briefmobile rich mediaCoca-Cola:Volvo:unique story of Irv GordonAlka-Seltzer:Avis:projectrebrief.comPosted by Aman Govil, Product Marketing Manager, Display Marketing

The Mobile Landscape: What Creative Agencies Need to Know

Thursday, June 14, 2012

youtube.com/creativesandboxJeff Sundheim

Posted by Jeff Sundheim, Creative Platform Strategies

Mark your calendar for a mobile search strategy Hangout On Air with Time Warner Cable and Leapfrog Online on June 7th 4:30EST/1:30PST

Friday, June 1, 2012

Think with GoogleThink with Google

On June 7th, look for the Hangout on Air post like the image above on the Think with Google +page and click to tune-in!

Posted by Kevin Otsuka, Associate Product Marketing Manager, Mobile Ads

Save the date for mobile education week, June 4th - 8th

Tuesday, May 22, 2012

Learn With GoogleTues, June 5:Register hereWednesday, June 6th:Register here unveiled thinkwithgoogle.com/mobileplanetThursday, June 7th:Register here
According to comScore http://www.google.com/ads/experienced/webinars.htmlPosted by Sonja Lee, Google Mobile Ads

Mark your calendar for a Hangout On Air with mobile thought leaders introducing The Mobile Playbook on April 25th 3pm EDT

Monday, April 16, 2012

half of all Americans now owning a smartphone

Joao Machado - Director of Mobile, OMD

Michelle Ogle - Digital Marketing and Affiliate Strategy Manager, Starwood Hotels and Resorts

Joshua Palau - VP of Digital Sales and Marketing, Comcast

Amit Shah - Director of Online, Mobile and Social Media, 1-800Flowers.com

Think with Google Think with Google Think with Google

On April 25, look for the Hangout on Air post like the image above on the Think with Google +page and click to tune-in!Posted by: Jason Spero, Head of Global Mobile Sales and Strategy

GoMo: Helping Agencies Talk to Businesses About Creating A Mobile Friendly Website

Tuesday, November 1, 2011

Your clients look to you, their agency, to guide their advertising strategy, to help them reach their objectives, and take advantage of new opportunities. And few business opportunities have taken off as fast as the mobile Web. The most important first step to maximizing the mobile web opportunity is to create a mobile-friendly website. So today we’re launching an initiative called GoMo that motivates businesses to “Go Mobile” and empowers agencies to help them make it happen.

So, are you ready to help your clients Go Mo? Visit howtogomo.com where you’ll find the resources that can help you talk to your clients about what makes a good mobile site and motivate them to start building one.

Here’s what you’ll find at howtogomo.com:

Help your clients see what their customers see. Your clients can see how their site appears to customers by entering a website address into the GoMometer. The GoMometer will analyze their site and give them customized recommendations on how to make your site more mobile friendly. They can even download a free customized report or you could pull the report and email it to them as a conversation starter.
Learn about why mobile matters. Cool infographics and the latest stats will give you what you need to have data-driven conversation with your clients about why mobile-friendly sites really matter.
Get inspired by great examples. Inspire your clients with best-in-class mobile sites and our ten mobile site best practices.
A page created specifically for agencies! On the “For Agencies” page, you will find the GoMo Agency Guide, a playbook filled with resources specifically designed for agencies who want to talk to their clients about creating mobile-friendly sites.

Check out this video (and forward it to your clients!) to learn more about howtogomo.com and how it can help your agency.

Still not sure how to Go Mo? Please register for our webinar “Making Mobile-Friendly Websites: 10 Best Practices” on November 9 at 11 am PST/ 2 pm EST. And check this blog all week as we’ll be featuring lots of great mobile site tips and new case studies.

Mobile is critical to the future of your clients business and the future of your agency so check out howtogomo.com and Go Mobile!

Posted by Jesse Haines, Google Mobile Ads Marketing

Think Mobile Webinar featuring Avinash Kaushik - November 2

Wednesday, October 19, 2011

When:How:hereLarge Advertising Marketing Manager

YouTube video ads now on Google Video search results

Monday, August 8, 2011

YouTube’s Promoted Videos recently passed the 1 billion mark in the number of video views delivered to advertisers. Promoted Videos allows any advertiser to promote a video against search results on YouTube or against related videos on YouTube or content across the Google Display Network. Search engine marketers already skilled with Google AdWords have used YouTube Promoted Videos to increase brand awareness and drive sales.

We would also like to highlight a few changes to the product.

Placement on Google Video search results. We are expanding Promoted Video ads to show up on the Google.com Video search results page in the US only. This change gives advertisers more opportunity to connect with potential viewers when they are actively seeking out video content. If you have search ads set up in your account, we will serve either your Promoted Video ad or your Google AdWords search ad, not both, based on a range of factors including your bid and quality score. To make sure you can take advantage of this increase in your clients’ potential audience, please opt into “Search partners” in your campaign.

When you enter your search terms (A) on video.google.com (B), you’ll see your Promoted Video ad above or to the right (C) of your organic search result (D).

Introduction on YouTube Mobile. In the next few weeks, we will allow your Promoted Video ads to show up on our mobile destination, m.youtube.com, which can be easily viewed by web browser across any mobile and tablet devices. New Google AdWords campaigns are opted into “All devices” by default, but you can opt your ads out of showing on mobile devices if you wish. For existing campaigns, you may wish to verify your devices settings to include/exclude mobile placements.

The mobile Promoted Video ad on m.youtube.com will include your ad thumbnail, title and channel name, similar to the organic video results.

Inclusion in TrueView video ads. We recently moved Promoted Videos from a cost-per-click ad format to cost-per-view, focusing on the value of video views. In the coming months, Promoted Videos will join our TrueView family of ad formats which provide viewers with choice and advertisers with engaged, opted-in views. Stay tuned for more updates!

We hope these changes give you more and better resources to grow your business with online video ads.

Posted by Jonathan Goldman, YouTube Software Engineer

AdMob campaign drives unprecedented user engagement for Unilever

Friday, June 24, 2011

When Unilever launched it’s new Lynx Excite product, they commissioned simple but powerful advertising creative. The video ads promoted a fragrance so irresistible it causes angels to fall from the sky. Unilever knew from the start that they wanted the film to work across a variety of formats, reaching not just TV viewers but also cinema visitors and mobile users.
For the mobile component of the Lynx Excite campaign, they were immediately drawn to the AdMob platform. AdMob enables advertisers to engage with mobile users across mobile platforms to maximize reach with their target audience.

In order to provide the most engaging experience possible for mobile users, Unilever built a robust HTML5 mobile landing page for the campaign. Mobile banner ads led users to an extended advertising experience, where a rotating halo enabled navigation through the microsite. A visitor could view the television ad, see exclusive behind-the-scenes footage and enjoy interactive features including tips, tricks and tools.
Through AdMob, the ads achieved results that far surpassed expectations. In all, 149 million impressions were served and 690,000 unique visitors accessed the content. On all devices, users spent approximately two minutes actively engaging with the Lynx brand storytelling. In terms of this phenomenal reach and high levels of engagement, the mobile advertising achieved unprecedented results for Unilever.
Cross-Posted by Vicky Homan, Google Mobile Ads Marketing Team, Mobile Ads Blog

Think Mobile Live Stream

Wednesday, June 22, 2011

Description: The rise of the mobile web represents one of the most dramatic consumer behavior transformations in history. Join the live stream to learn more:

Live stream June 29, 2011 at 2:00pm GMT
Via the Google Think Mobile YouTube Channel

Today’s smartphone users are searching, browsing, buying and “app-ing” more, and the pace of this growth is only increasing. What does this mean for today’s and tomorrow’s marketers?

Watch and find out as Rory Sutherland Vice-President of Ogilvy, Charles Dunstone, Founder and CEO of Carphone Warehouse and Ian Carrington, Mobile Advertising Sales Director Google discuss mobile’s global industry, the future of mobile, and why marketers need to reshape their strategies to reach the always-connected, “mobilized” consumer.

Posted by Google Mobile Team

Google and Digitas collaborate to drive original mobile marketing insights and research

Monday, May 16, 2011

[Note: this has been cross-posted from the Google Mobile Ads Blog]Digitas1previous posts

On Mother's Day 2011 (May 9th), 33% of Google search queries on the term “flowers” came from mobile devices.

Mobile search queries for "flowers" both on Mother’s Day 2011 and in the week leading up to the holiday increased by over 100% compared with the same periods last year.

In the week prior to Mother’s Day desktop searches for “flowers” increased from Monday to Friday, then declined on the weekend, while mobile queries steadily increased all week and maxed out on the weekend. While this is in line with general mobile/desktop usage trends, on the weekend of Mother’s Day, the increase in mobile searches on “flowers” was much higher that usual, as last minute shoppers scrambled to find a bouquet for mom.

Google searches on “mother’s day gifts” were relatively consistent across mobile and desktop suggesting that perhaps flowers were the last minute purchase of choice for many Mother’s Day shoppers.

Relative to last year, Mother’s day shoppers looking for flowers relied more heavily on mobile.

Smartphone user study shows mobile movement under way

Tuesday, April 26, 2011

71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within a day.webinar

General Smartphone Usage

81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone

72% use their smartphones while consuming other media, with a third while watching TV

93% of smartphone owners use their smartphones while at home

Action-Oriented Searchers

Search engine websites are the most visited websites with 77% of smartphone users citing this, followed by social networking, retail and video sharing websites

Nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.)

24% recommended a brand or product to others as a result of a smartphone search

Local Information Seekers

95% of smartphone users have looked for local information

88% of these users take action within a day, indicating these are immediate information needs

77% have contacted a business, with 61% calling and 59% visiting the local business

Purchase-driven Shoppers

79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer

74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones

70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store

Reaching Mobile Consumers

71% search on their phones because of an ad exposure, whether from traditional media (68%) to online ads (18%) to mobile ads (27%)

82% notice mobile ads, especially mobile display ads and a third notice mobile search ads

Half of those who see a mobile ad take action, with 35% visiting a website and 49% making a purchase

ImplicationsLearn MoreTo learn more about the study, please join us in a webinar tomorrow where we will present and discuss the research findings in-depth. Register for “The Mobile Movement: Understanding Smartphone Users” webinar on Wednesday, April 27th at 11am PST/ 2pm EST. To receive the research report, please visit the Google Mobile Ads blog after April 27th to download a complimentary copy of the study.Mobile Ads blog

Are You Mobile Ready?

Monday, April 18, 2011

Date: Time: Register:here

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