Google Partners Blog: May 2008

MCC dashboard enhancements

Friday, May 30, 2008

Posted by Ali Miller, Product Specialist Team

Client statistics visible on MCC dashboard: See performance information such as clicks, impressions, and CTR without clicking into individual client accounts.

Tabbed design: Looking for CTR and impression data for your client accounts? Look on the new Performance tab. Need to see how much budget your client has spent? Check out the new Budget tab.

Custom date range: Set variable date ranges to see statistics for any period of time.

Lastly, you'll also see your reporting statistics update every few hours rather than once per day. With this new information you can keep closer tabs on your clients, or possibly start a daily CTR competition in your office.

AdWords Editor advanced webinar

Thursday, May 29, 2008

Posted by Laura Hood, Creative TeamAdWords Editorregister here

Financial Services Industry Knowledge Center

Friday, May 23, 2008

Posted by Maris Gersh, Creative TeamFinancial Services Industry Knowledge Centerherenew success stories

Highlight free offers such as free rate quotes, free trades, free credit reports, or free market research

Intercapitalize the Display URL (AdWordsExample.com rather than adwordsexample.com)

Include a specific call-to-action like "Get A Free Quote Today"

As always, we welcome your feedback. You can drop us a line at finance-knowledge@google.com.

Optimization 101, part 1 in a series

Thursday, May 22, 2008

Posted by Alice Lin, Danh Ly, and Thu Nguyen, Optimization Specialists

Create separate campaigns for search and content. By doing so, you'll be able to:

Organize and optimize your ads and keywords for different audiences.
Set different budgets for search and content, depending on your marketing goals.
Use general keywords for your content ad groups to help create your themes, without affecting your search performance.

Focus, focus, focus.

Create tightly-themed ad groups for each of the products or services your client offers.
Use about 15-30 keywords per ad group.

Turn a negative into a positive.

Use negative keywords. The more negative keywords you have, the less likely your ad will appear on a site that contains that topic, thereby helping you target your ads more accurately.
The Keyword Tool can help give you ideas for negative keywords.

Adjust your ads.

Write ad text that speaks to a user browsing a website. Highlight any special offers or low prices to catch users' attention.
Use call-to-action phrases that help guide users to know what to do on your clients' site. Phrases like "Learn More", "Call Now" or "Download Free Whitepaper".
Link your ad to customized landing pages that match the information in your ad text.
Avoid keyword insertion. Because no one particular keyword is used to trigger your ads on the content network, keyword insertion is better used within search campaigns.

Let's go to the videotape

Thursday, May 15, 2008

Posted by Christina Hill, Events TeampostedseriesGoogle Business Channel

Introduction to AdWords

Managing your AdWords account

Optimization strategies 1

Optimization strategies 2

Measuring & tracking: Google Analytics

Increase your advertising reach: Traditional media

Online video advertising

TV and online: A dynamic duo

Tuesday, May 13, 2008

Posted by Tyler Johansson, Agency TeamGoogle TV Ads siteRecent research

The likelihood of buying or using a product increases by more than 50% when TV and online advertising are used together.¹

Positive brand perception increases by 47% when both forms of advertising are used in unison, versus either medium in isolation.¹

[1] Thinkbox and IAB Study: May 2008

New AdWords Travel Industry Newsletter

Friday, May 9, 2008

Posted by Ashley Kibler, Creative TeamGoogle AdWords Travel Industry Newsletter1Google Analyticscontent network

[1] Travel Industry Association, "Modest Growth in Travel Projected in 2008, According to Travel Association Forecast," October 27, 2007

Troubleshooting Google Analytics tracking code

Wednesday, May 7, 2008

Posted by Kelley Collacchi, Agency Teamnew troubleshooting resourcesite

Where did I park?

Friday, May 2, 2008

Posted by Katherine Allan, Agency Team"Ads that appear on parked domain pages produce very qualified traffic, and that traffic converts on our website in a similar manner to our search network traffic."

-Michael Musselman, Garden State Life Insurance
hereone-page guideHelp Center

Matching medium to message: Online ad formats guide

Thursday, May 1, 2008

Posted by Cathy Bishop, Creative Team Download the PDF

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