Google Partners Blog: Events

Turning events into action

Monday, June 11, 2018

Reading time: 2 minutes

Attending an event is a great way to further your specialist knowledge, gather new insights, and get a fresh perspective on your industry (while taking a welcome break from the office). But have you ever considered using the day as an opportunity to meet and recruit new customers?
The people you meet at an event have the potential to become some of the most valuable on your roster. After all you have a built-in conversation starter. Whether it’s the subject matter of the day, the venue, or even the quality of the coffee at the refreshments table, you don’t have to lead in with a cold open but instead begin to create a real connection.

Chances are if they’re attending the same event as you, the person you’re speaking to already has a baseline subject knowledge of your industry. So, you can skip the explanations and get straight to the nitty gritty.
This all sounds great, but sometimes making the leap from polite small talk to conversion is easier said than done. That’s why Google has put together a helpful video and infographic to help you utilize an event as a tool for customer recruitment. This covers everything from preparing for the event itself, how to network on the day, right through to carrying out successful follow-up afterwards. You’ll never attend an event the same way again.

Check out our infographic and video to discover more top tips on winning leads from events.
Download the infographic here
Check out the video below:

1 Week, 5 Hangouts, Showcasing 5 Standout Campaigns

Monday, November 12, 2012

Creative Sandbox galleryGoogle+ Event.Monday: MobileBeattie McGuinness Bungayhttp://goo.gl/ITC17Tuesday: YouTube APISaatchi & Saatchi LA, Stoop LAOgilvy Parishttp://goo.gl/0OlFr

Wednesday: DoubleClick Rich MediaGrowSpinnaker http://goo.gl/xKvKpThursday: Google+ APIResnhttp://goo.gl/kdqlWFriday: Geo APIMcCann New York Goodby Silverstein & Partners and Famous InteractivePosted by Hope Friedland, Associate Product Marketing Manager

Take your social strategy to the next level with Learn with Google Hangouts and Webinars

Tuesday, October 30, 2012

+Chris BroganGoogle+ Event page.business strategyGoogle+ Event
Boost your success with Google+Learn with Google webinars

Social Media Best Practices for a Successful Holiday Season (Wed, Oct 31, 10am PT / 1pm ET)

Social that Adds Up: Performance and Measurement (Thurs, Nov 8, 10am PT / 1pm ET)

Supercharge your Social Media Initiatives with Video (Wed, Nov 14, 10am PT / 1pm ET)

Building a Digital Brand with Google+ (Thurs, Dec 6, 10am PT / 1pm ET)

Get a front row seat with GDL Presents

Wednesday, October 10, 2012

GDLDesign Ignites the Webselect Chrome ExperimentsMovi.Kanti.RevoChrome Web LabMovi.Kanti.Revo

AIRED: Make Web Magic: The Minds Behind the Most Popular Chrome Experiments[Event page][Event page][Event page]Paul IrishG+ WebsiteG+WebsiteG+WebsiteAll the Web’s a Stage: Building a 3D Space in the Browser[Event page]Movi.Kanti.RevoPete LePage,Subatomic SystemsVan Gogh Meets Alan Turing: The Browser Becomes a Canvas with DevArt[Event page]Ido GreenEmmanuel WitzthumPush the Limits: Building Extraordinary Experiences with Chrome[Event page]Chrome Web LabPete LePagePaul KinlanTellart B-Reel YouTube channel+Google Developers@googledevsPosted by Peter Lubbers, Program Manager, Google Chrome Developer Relations
(Cross-posted from the Google Developer Blog and the Chromium Blog.)

The power of places and data for good: Google Places API Developer Challenge 2012

Wednesday, October 10, 2012

Google Places API Developer ChallengeGoogle Places APIhttps://developers.google.com/places/challenge/Posted by Hope Friedland, Associate Product Marketing Manager

Join Learn with Google at SMX East in New York

Wednesday, September 26, 2012

SMX East Wednesday, October 3Day 2, Wednesday, October 3

Evolving Paid Search (10:45am - 11:45am): In our opening session, Head of Search Ads Marketing Mark Martel will be sharing Google’s perspective on the direction of paid search, and what search marketers will need to be doing in the coming years to stay on the cutting edge and capture the greatest share of opportunity.

Richer Tools for Targeting: Search and Display (1:30pm – 2:30pm): Elliot Nix, Head of Media Solutions, Technology, will share how remarketing can help you extend beyond your normal search, and help refine your messaging plus boost relevance for customers and potential customers – wherever they’re browsing – to see even higher returns.

DoubleClick Search: The power of platform for the next step in search marketing management (3:30pm – 4:30pm): Sr. Product Manager Anthony Chavez will dive deep into how DoubleClick Search helps marketers and agencies running some of the world's largest search campaigns more efficiently and effectively with DoubleClick Search’s campaign management, reporting, and optimization tools.

Winning the moments that matter with local, social and mobile strategies (5:00pm – 6:00pm): Close the day with heavy snacks, drinks, and a presentation with Tim Reis, Head of Mobile & Social Solutions, who will cover how you can reach users in the moments that matter with effective social, mobile and local solutions from Google AdWords.

Day 1, Tuesday, October 2

How To Play In The Exploding Mobile Ads Universe, 3:30pm - 4:45pm
Google speaker: Tim Reis, Head of mobile and social solutions, Google

Day 2, Wednesday, October 3

Getting Ahead With Google+, 10:45am - 12pm
Google speaker: Kari Clark, Product Marketing Manager, Google+, Google

Pagination & Canonicalization For The Pros, 3:30pm - 4:45pm
Google speaker: Maile Ohye, Senior Developer Programs Engineer, Google Inc. (@maileohye)

hereregisteredgoogleEast12

Moving, singing and dreaming with a Chrome experiment from Cirque du Soleil

Monday, September 24, 2012

Cirque du SoleilBig Tent eventCirque du SoleilMovi.Kanti.RevoCirque du SoleilEsperantoCirque du Soleil
getUserMediaCirque du SoleilChromium blogtechnical case studyChrome ExperimentsChromewww.movikantirevo.com
Posted by Christos Apartoglou, Marketing Manager

(Cross-posted from the Google Chrome blog)

Lessons from Legends

Monday, September 10, 2012

The One Club

Posted by Carley Ribet, Agency Coordinator

Google and GroupM Fill Retail & Restaurant Marketers’ Carts with Digital Trends and Insights at Spark Event

Thursday, August 16, 2012

Launched in JuneSpark: Retail & Restaurants

Shopper/consumer trends

Converting consumer demand and desire into action

New research from GroupM Next on showrooming and how to keep buyers in-store

Using digital innovatively to build brands and reach customers 1:1 through marketing

Introducing Agile Creativity

Tuesday, August 7, 2012

tomorrow, August 8th, at 10am PDT/1pm EDT“Coders and Creatives: Two Angles on Agility”

Greg Andersen, CEO BBH NY

John Boiler, CEO, 72andSunny

Engineers from Google+ and Google[x], the group that developed Google Glass and the self-driving car

RSVP for the event our hangout announcement postThink with GooglePosted by Torrence Boone, Managing Director of Agency Business Development, Americas

Watch I/O Live!

Tuesday, June 26, 2012

http://g.co/ioLIVE2012keynotehighlights videohttp://g.co/ioLIVE2012Christian HaasGoogle Creative Sandbox.

Posted by Hope Friedland, Associate Product Marketing Manager

Google@ Cannes: Project Re: Brief Premiere, the Google+ "Winners Circle" and More

Friday, June 22, 2012

Last week, at the Cannes Lions International Festival of Creativity, the global advertising community gathered to celebrate and honor the most inspiring creative work from around the world. We are committed to working with our agency partners to enable and inspire this continued creative magic. Below are a few initiatives and projects that we discussed last week, designed to do just that:

Project Re: Brief, the film: Earlier this year, we kicked off Project Re: Brief, our new experiment to re-imagine the future of advertising by taking some cues from its storied past. We’ve brought four of the most loved campaigns of the ‘60s and ‘70s -- Coca-Cola’s “Hilltop,” Volvo’s “Drive it like you hate it,” Avis’ “We try harder,” and Alka-Seltzer’s “I can’t believe I ate the whole thing” -- back to life, this time built from the ground up for the digital age, with the partnership of the the advertising legends that originated them. But we think the ads themselves are only part of the story. Behind the scenes of our “Project,” we saw an amazing journey unfold as traditional, classically trained advertising creatives came together with technologists for the first time to collectively push the bounds of what online advertising can be. This journey is captured in “Project Re: Brief: A Film About Re-Imagining Advertising,” which we premiered at Cannes, and made widely available today on YouTube.

The Google+ Winners Circle: In the same spirit of helping share inspiration from some of the world’s best advertising creatives, we're also creating the Google+ “Winners Circle.” This will be a new circle of 50 of the industry’s most honored creatives so that everyone in the industry can meet the people behind the amazing work we’re here to celebrate and see what makes them tick.

Agency Edge, our refreshed training platform for agencies: One of the top requests we get from our agency partners is for more tips and training to help get the most out of the web’s myriad of marketing tools. We initially addressed this several years ago with the launch of AgencyLand, an educational platform designed specifically for our agency partners. But in the years since, the agency landscape, the range of tools available and in fact, the entire ecosystem, have shifted dramatically. So to meet the new and quickly evolving needs of today’s agencies, we unveiled Agency Edge, a place where agencies can get on-demand training, collateral and benchmark data to better serve their clients.

Cannes is one of my favorite events of the year, precisely because of the amazing mix of innovation and creativity on display. We think, though, that even more dazzling projects lay just over the horizon. Through initiatives like these, we hope to help bring them into view.
Posted by Torrence Boone, Managing Director, Agency Business Development

Google and GroupM Next Launch SPARK Education Series

Thursday, June 7, 2012

Making the web work for CPG brands – our take on how the consumer, and world around us, has changed

The digital enhanced path, exploring the ever-changing connection between consumers and brands and opportunities that exist through understanding new consumer behaviors and the role of technology

Marketing and messaging innovation across multiple screens

The power of video and building brands with the power of sight, sound and motion

Developing ‘content gifts’ in the social world and capturing opportunities by engaging your brand’s super sharers

How mobile commerce can connect shoppers to the places and CPG products they love

Fostering fluid innovation across marketing and process to enable agencies and brands to meet the pace of change in consumer dynamics and technology

Future of Advertising Event - DoubleClick Insights

Friday, June 1, 2012

How do we unlock the next $50 billion of opportunity for digital advertising?

How do we deliver those immersive, interactive experiences to today’s empowered consumer demands?

What do we, as part of the ad tech ecosystem, need to build to create even more value for our clients and consumers?

DoubleClick Insightshere
Adapting to the Empowered Consumer:If We Build It, Will They (Consumers) Come?

Omar Tawokol, Chief Executive Officer, BlueKai

Greg Stuart, Global CEO of Mobile Marketing Association

Kurt Unkel, President, VivaKi

Shishir Mehrota, Vice President of Product Management, YouTube

Outside the Box: Technology = Creative Friend or Foe?

Brad Ruffkess, Global Connection, Coca-Cola

Mike Lowenstern, Managing Director of Digital Advertising, R/GA

Peter Minnium, Head of Digital Brand Initiatives, IAB

John Caldwell, Chief Digital Officer, National Geographic

June 5, 2012, at 9:00 am PDTSpeakers pageDoubleClick Insights Live Stream pageSet event reminder todayGoogle+@DoubleClick@DoubleClick_pub
Posted by Stephen Kliff and Scott Brown, DoubleClick Marketing

Adopt a Mantra of Agile Creativity

Friday, May 4, 2012

Agile Creativity.panelCreative WeekherePosted by Andrea Galambos, Marketing Manager, Agency - New York

Google Discovery House at SXSW

Tuesday, February 28, 2012

We hope you’ll join some of the 40-plus Googlers participating in panels and discussions around the SXSW festival! Our participation kicks off on Friday, March 9 at 3:30 PM, in a fireside chat where senior vice president Vic Gundotra will discuss the future of the Google+ project with Guy Kawasaki.Then, on March 10-11 at the Google Village you’ll find:

Android House with the latest and greatest from Android, complete with live music and a look at cool entertainment for your device

Google Maps House packed with cool ways to make the most of Google Maps and the places you know and love

Developer House with an exciting day of building LEGO race bots and gearing up for the ultimate rumble Sunday evening. Learn more on the Developers Blog

Discovery House where you can learn about our latest creative and advertising products, and see how Google can help you and your clients make the most of the web

As members of the agency community, we’d love for you to come join us at the Discovery House in particular, where we’ve got a diverse lineup of discussions, teaching sessions, and social events. There’s something for everyone:

Come learn how we're working with our partners to bring together creativity and technology in new ways, and re-imagining what online advertising can be. Be sure to stick around for our re-imagined happy hour, with a new take on classic cocktails.

Participate in engaging seminars about the latest in mobile marketing, the coolest things that Google+ users are creating with Hangouts, and how to make the most of consumer insights.

Want the full schedule? It’s here.

Come swing by and have a drink on us in Austin - we’d love to hear all about everything exciting and innovative that you’re seeing and hearing around town, too.Posted by Caro McCarthy, Product Marketing Manager, Google+ B2B

Missed Think Auto? Watch the stream here.

Monday, June 27, 2011

Last week we brought together top marketing executives, industry visionaries and agency leaders to discuss vehicles shoppers resounding return to the auto marketplace and how new consumer behaviors apply to brand marketer’s strategies today and in the future at Google’s Think Auto 2011: Green Light, Go! event.
Guy Kawasaki, author of ‘Enchantment,’, John Ross, CEO of Shopper Sciences, and Google’s Lorraine Twohill, VP of Global Marketing, gave their thoughts on the how to reach the ‘constantly connected’ auto consumer and how this affords greater opportunity to deliver relevant and engaging brand experiences.
If you missed the live stream, you can watch the recorded session on the Google Business YouTube channel, here. Be sure to visit the Think Auto site where you can see presentations and videos from the event.
Posted by the Google Auto Team

Join Google and SEMPO for upcoming mobile search marketing event!

Tuesday, March 29, 2011

SEMPODate: Time: Price:Location: register hereregister hereJoin todaycmadden@sempo.org

Posted by Katie Miller, Agency Team

Enjoy the spotlight at Cannes Lions for a good cause

Wednesday, March 16, 2011

Good WorkGood WorkGood Work here

Meet up at SES New York City!

Tuesday, March 1, 2011

Who: Search engine marketers & SEO specialists
What: SES NYC

When: March 21-25, 2011
Where: Hilton, Midtown Manhatten
Why: Come to SES NY for a sneak peek of the upgraded DoubleClick Search product -- New features, new interface and improved speed (March 22, 2011 - 1:30 - 2:30pm).

Don't miss the crash course on the latest AdWords innovations -- New ad formats, tools to simplify and automate account management, scale your ads across the Google Network (Wednesday March 23, 1:00-2:00pm)

Want a sneak peek?

Get a discount: Enter 20GOOG for 20% off your day pass. Register here.

Come visit booth 1001 to chat about Analytics, AdWords, TV Ads, YouTube, AdSense & more.

Posted by Agency Ad Solutions Blog Team

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