Partners Blog
What's new @ Google? Tips and tools for agencies
Upcoming Learn with Google Webinars
Monday, February 11, 2013
Learn with Google is back in action this winter with a host of exciting new webinars, beginning this week and next:
Brand Building in a Multiscreen World
Tuesday, February 12 - 12pm EST/9am PST
Sign up
for Learn with Google webinar "Brand Building in a Multiscreen World" (Feb 12, 9 am PT). Join us to learn innovative ways to build awareness and influence consideration for your brand in today's multiscreen world. We will show you how YouTube, the Google Display Network, and the Google Mobile Network can together offer brand-building solutions that will drive engagement and ensure you have a spot in the new living room.
Video Advertising 101: How to Build Your Business with YouTube Video Ads
Wednesday, February 20 - 12pm EST/9am PST
Sign up
for Learn with Google webinar "Video Advertising 101: How to Build your Business with YouTube Video Ads" (Feb 20, 9 am PT). Join us to learn how YouTube video ads can help you to increase awareness of your business, to establish and deepen relationships with your customer and to drive sales. We'll cover how to get started on YouTube as well as best practices that help you reach your business goals.
Learn with Google helps our customers win moments that matter, enable better decisions, and constantly innovate. Interested in learning how to make the web work for your business? Check out the complete selection of
upcoming webinars
!
Win moments that matter in 2013 with Learn with Google webinars
Tuesday, January 29, 2013
What was your business’ New Year’s resolution, and how do you plan to keep it? At Google, ours is to help make the web work for you. Our new series of Learn with Google webinars will teach you how to use digital to build brand awareness, and they’ll give you the tools you need to drive sales. By tapping into technology that works together across your business needs, you can resolve to win moments that matter in 2013.
Check out our upcoming live webinars:
Build Awareness
02/12
[Multiscreen]
Brand Building in a Multiscreen World
02/20
[YouTube]
How to Build your Business with YouTube Video Ads
03/05
[Social]
How to Use Google+ and Make Social Work for You
03/12
[Mobile]
Understanding Mobile Ads Across Marketing Objectives
03/27
[Wildfire by Google]
The Call for Converged Media
Drive Sales
01/29
[Analytics]
Google Tag Manager: Technical Implementation *today*
02/07
[Search]
Your Shelf Space on Google: Get Started with Google Shopping
02/26
[YouTube]
From Awareness to Sales: Making the Most of Video Remarketing
02/27
[Search]
What's New and Next in AdWords
03/06
[Display]
Biggest Loser: Digital Ad Spend Edition
03/13
[Mobile]
The Full Value of Mobile
03/20
[Display]
Getting Started with Dynamic Remarketing
Visit our
webinar site
to register for any of the sessions and to access past webinars on-demand. You can also stay up-to-date on the schedule by adding our
Learn with Google Webinar calendar
to your own Google calendar to automatically see upcoming webinars.
During our last series of webinars, attendees had the chance to win a Nexus 7. Our lucky winner was Donella Cohen, who is happily enjoying her new tablet. Check out our upcoming webinars for another chance to win!
Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!
Posted by Erin Molnar, Marketing Coordinator, Learn with Google
Build Your Digital Brand with Google+ Webinar
Wednesday, December 5, 2012
The Google+ platform provides a fresh canvas for building and strengthening your digital brand, tying into all the marketing you already do with Google. From launching a new product using Google+ pages to engaging with your community of enthusiasts over Hangouts, join our Learn with Google webinar this Thursday for a look at ways your company can build its brand using social.
Sign up
on our webinar page to attend: Building a Digital Brand with Google+ (Thurs, Dec 6, 10am PT / 1pm ET)
After the Hangout, we’ll host a live Q&A with members of the Google+ team to answer questions about building a brand with Google+. RSVP on the
Google+ Event
page and add your questions as comments on that page.
With more than 100 monthly million active Google+ users, the time is right to focus on building your digital brand presence via the platform. Google+ has seen a wealth of brands engaging with users in creative, interactive ways. In fact, brands created more than 1 million Google+ pages in just a few months. For instance:
H&M
-- The retail clothing company, with more than 2 million Google+ followers, uses tailored content, images and video to bring its fashions and lifestyle to life on the platform. They’ve also utilized Ripples to identify their trendsetters and saw a 22% clickthrough rate boost after implementing social extensions in AdWords.
Cadbury
-- The chocolate maker has reached a following of nearly 3 million users with a combination of creative posts, Hangouts on Air and even the launch of their Dairy Milk Bubbly bar. They’ve also installed the Google+ badge on the company’s web homepage, making it easy as chocolate to follow the brand.
Like the ideas here? Log on Thursday to learn more about how to create, capture and sustain demand for your brand using Google+. And if you’re going to miss this while you’re at
SMX Social
in Las Vegas next week, check back at the
webinars page
later for a recording of the webinar.
Posted by Becky Bowman, Senior AM
Take your social strategy to the next level with Learn with Google Hangouts and Webinars
Tuesday, October 30, 2012
Over the next few weeks, we’re offering five opportunities to learn more about Google+ for your business. We kick off with a Learn with Google Hangout on Air with bestselling author
+Chris Brogan
on November 5th at 10am PT / 1pm ET. Chris will cover tactics for successful social marketing and discuss his new book, “Google+ for Business: How Google's Social Network Changes Everything.” RSVP for the Hangout on the
Google+ Event page.
Learn Chris’s recipes for how to grow and engage your Google+ community to build your brand and drive your business’s visibility and conversions. Hear about Chris’s own experiences helping companies succeed in their content marketing and social projects. Chris Brogan is a New York Times bestselling author, CEO of Human Business Works, and advises companies on marketing,
business strategy
, communications and more.
If you have a question for Chris, leave your question as a comment on the
Google+ Event
.
Boost your success with Google+
Want to learn more about using Google+ for your business? Sign up for our
Learn with Google webinars
. Here are some great upcoming webinars to help you get the most out of social for your business:
Social Media Best Practices for a Successful Holiday Season (Wed, Oct 31, 10am PT / 1pm ET)
Social that Adds Up: Performance and Measurement (Thurs, Nov 8, 10am PT / 1pm ET)
Supercharge your Social Media Initiatives with Video (Wed, Nov 14, 10am PT / 1pm ET)
Building a Digital Brand with Google+ (Thurs, Dec 6, 10am PT / 1pm ET)
Win Moments that Matter with Learn with Google Webinars
Thursday, October 11, 2012
As we’re nearing the end of 2012, we’ve all got business goals to meet. Some of you might even be prepping for your busiest season. Today, we’re announcing our next series of
Learn with Google webinars
, which will arm you with the tools you need to get the most out of your holiday ad dollars. We’ve got a special series on remarketing as well as a few holiday-specific strategies to help you navigate the season successfully. Over the next couple of months, 20 webinars will teach you tips and how-to’s to help make the web work for your business.
Check out the full schedule of webinars below:
10/16
[Search]
Drive Traffic to your Locations with your Online Campaigns
10/18
[Video]
TrueView Video Advertising Strategies for the Holidays
10/23
[Mobile]
Understanding your App Users with Google Analytics
10/24
[Research]
Real-Time Insights with Google Consumer Surveys
10/25
[Display]
Remarketing Series: Getting Started with Remarketing
10/30
[YouTube]
TrueView Video Advertising for Agencies
10/31
[Social]
Social Media Best Practices for a Successful Holiday Season
11/01
[Video]
Optimizing TrueView Video Ad Campaigns
11/02
[Analytics]
Attribution Modeling for Digital Success
11/06
[Video]
YouTube Analytics for Advertisers
11/07
[Video]
Remarketing Series: YouTube and Video Remarketing
11/08
[Social]
Social that Adds Up: Performance and Measurement
11/13
[Analytics]
Getting Started with Google Tag Manager
11/14
[Social]
Supercharge your Social Media Initiatives with Video
11/15
[Display]
Remarketing Series: Getting Started with the New Remarketing Tag
11/27
[Display]
Remarketing Series: Getting Started with Similar Audiences
11/29
[Mobile]
New Tablet Research: How to Win on the Third Screen
12/05
[Mobile]
Capturing the Full Value of Mobile with Click-to-Call and Call Metrics
12/06
[Social]
Building a Digital Brand with Google+
12/12
[Analytics]
Remarketing Series: Remarketing with Google Analytics
All webinars are at 10 PT/ 1 ET.
Visit our
webinar page
to register for any of the sessions and to access past webinars on-demand. You can also stay up-to-date on the schedule by adding our
Learn with Google Webinar calendar
to your own Google calendar to automatically see upcoming webinars.
Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!
Posted by Erin Molnar, Marketing Coordinator
Join Learn with Google at SMX East in New York
Wednesday, September 26, 2012
SMX East
kicks off in early October, and we hope to see you there. Stop by Learn with Google’s in-conference
event on
Wednesday, October 3
; we'll have speakers across Google Search, the Google Display Network, and DoubleClick Search, with question and answer sessions following each presentation. Come hear how Google can help make the web work for you!
Day 2, Wednesday, October 3
Evolving Paid Search
(10:45am - 11:45am)
: In our opening session, Head of Search Ads Marketing Mark Martel will be sharing Google’s perspective on the direction of paid search, and what search marketers will need to be doing in the coming years to stay on the cutting edge and capture the greatest share of opportunity.
Richer Tools for Targeting: Search and Display
(1:30pm – 2:30pm)
: Elliot Nix, Head of Media Solutions, Technology, will share how remarketing can help you extend beyond your normal search, and help refine your messaging plus boost relevance for customers and potential customers – wherever they’re browsing – to see even higher returns.
DoubleClick Search: The power of platform for the next step in search marketing management
(3:30pm – 4:30pm)
: Sr. Product Manager Anthony Chavez will dive deep into how DoubleClick Search helps marketers and agencies running some of the world's largest search campaigns more efficiently and effectively with DoubleClick Search’s campaign management, reporting, and optimization tools.
Winning the moments that matter with local, social and mobile strategies
(5:00pm – 6:00pm)
: Close the day with heavy snacks, drinks, and a presentation with Tim Reis, Head of Mobile & Social Solutions, who will cover how you can reach users in the moments that matter with effective social, mobile and local solutions from Google AdWords.
Also, you can hear from other Google speakers throughout the event:
Day 1, Tuesday, October 2
How To Play In The Exploding Mobile Ads Universe, 3:30pm - 4:45pm
Google speaker:
Tim Reis, Head of mobile and social solutions, Google
Day 2, Wednesday, October 3
Getting Ahead With Google+, 10:45am - 12pm
Google speaker
:
Kari Clark
, Product Marketing Manager, Google+, Google
Pagination & Canonicalization For The Pros, 3:30pm - 4:45pm
Google speaker
:
Maile Ohye
, Senior Developer Programs Engineer, Google Inc. (
@maileohye
)
The full SMX East agenda can be found
here
.
Still haven’t
registered
? Enter discount code
googleEast12
(case sensitive) and save 10%. Expo passes are free and get you into the Learn with Google in-conference event.
See you in New York!
So You Weren't An Early Adopter: How to Kick Start Social with Google+
Monday, August 20, 2012
Join social media power influencer +
Lynette Young
for a look at ways your business can kick start its presence on Google+ in a Learn with Google Hangout on
August 23rd at 1pm EDT/10am PDT
.
Companies big and small are using social media to interact with customers and build digital brands. Even if your business wasn’t an early adopter of social, Lynette will guide you through ways to kick start this channel with Google+. In this hangout, she’ll talk through examples of businesses using hangouts, pages and unique content to grow their audience. As a Learn with Google program, you’ll also hear lots of tips and strategies you can use to build a community from scratch on Google+.
Lynette Young is a digital media specialist helping entrepreneurs and businesses put social ideas into action. She is the founder of Women of Google+ and CEO of Purple Stripe Productions. Kari Clark of the Google+ Marketing team will moderate the conversation with Lynette and other social media specialists including:
+
Esteban Contreras
from +
Samsung
+
Kip Wetzel
from +
Comcast
+
Ricky Cadden
from +
RadioShack
We hope you can join us to begin using Google+ for your business.
Sign up for the Hangout on Air on the
Learn with Google webinar page
. If you have a question for the panel, leave your questions as a comment on our
Google+ event page
.
To get yourself geared up for the hangout, check out the two newest Google+ business case studies.
Toyota Global
has been engaging its Google+ community with content of the latest car models and a hangout with a Toyota engineer. By incorporating Google+ badges on its website and YouTube channel, the car manufacturer has grown to over one million followers. In the education space,
ES Corporation
is teaching English lessons in hangouts. Using social extensions, the business also saw a 46% increase in click-through rate on search ads.
Posted by Lindsay Rumer, Google+ for Business
New Learn with Google Webinars Help Make the Web Work for You
Thursday, August 9, 2012
It’s almost back-to-school time, but students aren’t the only ones who are getting geared up to learn. Today, we’re announcing our next series of
Learn with Google webinars
, which will arm you with the tools you need to get the most out of Google’s advertising products and solutions. Over the next couple of months, 12 webinars will teach you tips and how-to’s to help make the web work for your business.
Check out the full schedule below:
Aug 23 at 10am PDT
How to Kick Start Social with Google+ (Hangout on Air)
Aug 28 at 10am PDT
Optimizing your Video Ad Campaigns
Aug 29 at 10am PDT
Google+: Enhancing Marketing and Making Social Accountable
Sept 5 at 10am PDT
Go Bigger, Faster with AdWords Editor
Sept 6 at 10am PDT
Making the Most of Recent AdWords Updates
Sept 12 at 10am PDT
Driving Cost-Effective App Downloads with AdWords
Sept 13 at 10am PDT
Go Bigger, Faster with AdWords Scripts
Sept 18 at 10am PDT
Better Together: Combining Targeting Strategies in Display
Sept 19 at 10am PDT
The Importance of Search Advertising
Sept 20 at 10am PDT
Measuring the Impact of Online Advertising on Offline Sales
Sept 26 at 10am PDT
GoMo: Mobilize your Site and Maximize your Advertising
Sept 27 at 10am PDT
Optimizing Display Campaigns: Tips, Tricks, & Tools
Visit our
webinar page
to register for any of the sessions and to access past webinars on-demand. We’ll be adding new webinars as they’re scheduled, so check back regularly for updates. You can also stay up-to-date on the schedule by adding our
Learn with Google Webinar calendar
to your own Google calendar to automatically see upcoming webinars.
Whether your goal is to engage the right customers in the moments that matter, make better decisions, or go bigger, faster, we hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to having you in class at an upcoming Learn with Google webinar!
Posted by Erin Green, Marketing Coordinator
Save the date for mobile education week, June 4th - 8th
Tuesday, May 22, 2012
Want to learn more about the latest features, resources, or tools from Google to help your business succeed on mobile? We’re inviting you to mark your calendars for the first week of June, “Mobile Education Week”. From June 4th-8th, we’re running a series of free webinars in partnership with the
Learn With Google
program, which will take you on a deep dive on some hot topics in the world of mobile marketing.
Tues, June 5:
GoMo: Mobilize your Site with Quick and Easy New Tools from Google & DudaMobile (
Register here
)
Watch as we showcase how businesses can go mobile and build a mobile-friendly site live in the webinar. We’ll be partnering with the experts at Dudamobile to show you the new tool to mobilize your site for free.
Wednesday, June 6th:
Our Mobile Planet: Understanding U.S. Smartphone Consumers (
Register here
)
We recently
unveiled
Google’s latest edition of our mobile usage research here:
thinkwithgoogle.com/mobileplanet
. Discover how smartphones are transforming core consumer behavior and the way we connect with others, stay informed, keep ourselves entertained, shop and navigate the world around us. Join us as we discuss implications for advertisers and strategies businesses can use to win the moments that matter with mobile.
Thursday, June 7th:
Introducing Mobile Apps Inventory in AdWords (
Register here
)
According to comScore
, 4 out of 5 mobile media minutes in the US are spent in apps. Now, AdWords makes it easy for you to extend your campaigns to reach users inside mobile apps. We'll review mobile-specific targeting, ad units, and reporting than enable you to optimize your ROI.
Click on the links next to each event to register. To see more Learn With Google educational events, visit
http://www.google.com/ads/experienced/webinars.html
Posted by Sonja Lee, Google Mobile Ads
Announcing the next series of Learn with Google webinars!
Wednesday, May 16, 2012
Earlier this year, we introduced the
Learn with Google webinar program
, and we were delighted to see thousands of you show up to learn about a variety of Google advertising products and solutions. Today, we’re happy to announce the continuation of our series with 10 new webinars over the next few months. During each webinar we’ll share tips and how-to’s to help make the web work for your business.
Check out our upcoming live webinars below:
May 23 at 10am PDT:
Getting Started with Google Analytics
May 24 at 9am PDT:
Building Blocks of Digital Attribution
May 31 at 10am PDT:
Introduction to TrueView for YouTube
June 5 at 10am PDT:
GoMo: Mobilize your Site with Quick and Easy New Tools
June 6 at 10am PDT:
Our Mobile Planet: Understanding U.S. Smartphone Consumers
June 7 at 10am PDT:
Introducing Mobile Apps Inventory in AdWords
June 12 at 10am PDT:
Get Local with ZIP Code Targeting to Increase Sales/Leads
June 14 at 10am PDT:
Search Optimization: Tips, Tricks, and Tools
June 19 at 10am PDT:
Bringing the Power and Control of Search to Display
July 10 at 10am PDT:
Account Management Tools for Large Advertisers and Agencies
Visit our
webinar page
to register for any of the sessions and to access past webinars on-demand. We’ll be adding new webinars as they’re scheduled, so check back regularly for updates. You can also stay up-to-date on the schedule by downloading our
Learn with Google Webinar calendar
to automatically see upcoming webinars in your Google Calendar.
Whether your goal is to engage the right customers in the moments that matter, make better decisions, or go bigger, faster, we hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to having you at an upcoming Learn with Google webinar!
Posted by Erin Green, Marketing Coordinator
Introducing the Learn with Google Webinar Program
Monday, March 5, 2012
At Google, one of our goals is to help make the web work for your business. Today we’re introducing the
Learn with Google webinar program
that does just that, by sharing best practices and tips across a variety of products, including search ads, mobile ads, display ads, YouTube and Google Analytics.
We’re kicking off the program with eight live webinars in March:
March 13 at 10am PDT: 5 Tips to Start Marketing your Business with Video
March 14 at 10am PDT: Introduction to the Google Display Network
March 15 at 10am PDT: GoMo: Mobilize your Site and Maximize your Advertising
March 20 at 10am PDT: Understanding Mobile Ads Across Marketing Objectives
March 21 at 10am PDT: Reaching Your Goals with Google Analytics
March 22 at 10am PDT: GoMo for Publishers
March 27 at 10am PDT: Manage Large AdWords Campaigns with Less Effort
March 28 at 10am PDT: 3 Tips to Get More out of your Video Advertising Campaigns
Check out our new
webinar page
to register for any of the sessions or to access on-demand webinars. We’ll be adding new webinars as they’re scheduled, so check back regularly for updates. You can also stay up-to-date on the schedule by downloading our
Learn with Google Webinar calendar
to automatically see upcoming webinars in your Google Calendar.
Whether your goal is to engage the right customers at the right time, make better decisions faster, or get the most from your marketing dollars, we hope that you’ll use these tips and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to having you join us!
Posted by Erica Tsai, Product Marketing Manager
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