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What's new @ Google? Tips and tools for agencies
Join Learn with Google at SMX East in New York
Wednesday, September 26, 2012
SMX East
kicks off in early October, and we hope to see you there. Stop by Learn with Google’s in-conference
event on
Wednesday, October 3
; we'll have speakers across Google Search, the Google Display Network, and DoubleClick Search, with question and answer sessions following each presentation. Come hear how Google can help make the web work for you!
Day 2, Wednesday, October 3
Evolving Paid Search
(10:45am - 11:45am)
: In our opening session, Head of Search Ads Marketing Mark Martel will be sharing Google’s perspective on the direction of paid search, and what search marketers will need to be doing in the coming years to stay on the cutting edge and capture the greatest share of opportunity.
Richer Tools for Targeting: Search and Display
(1:30pm – 2:30pm)
: Elliot Nix, Head of Media Solutions, Technology, will share how remarketing can help you extend beyond your normal search, and help refine your messaging plus boost relevance for customers and potential customers – wherever they’re browsing – to see even higher returns.
DoubleClick Search: The power of platform for the next step in search marketing management
(3:30pm – 4:30pm)
: Sr. Product Manager Anthony Chavez will dive deep into how DoubleClick Search helps marketers and agencies running some of the world's largest search campaigns more efficiently and effectively with DoubleClick Search’s campaign management, reporting, and optimization tools.
Winning the moments that matter with local, social and mobile strategies
(5:00pm – 6:00pm)
: Close the day with heavy snacks, drinks, and a presentation with Tim Reis, Head of Mobile & Social Solutions, who will cover how you can reach users in the moments that matter with effective social, mobile and local solutions from Google AdWords.
Also, you can hear from other Google speakers throughout the event:
Day 1, Tuesday, October 2
How To Play In The Exploding Mobile Ads Universe, 3:30pm - 4:45pm
Google speaker:
Tim Reis, Head of mobile and social solutions, Google
Day 2, Wednesday, October 3
Getting Ahead With Google+, 10:45am - 12pm
Google speaker
:
Kari Clark
, Product Marketing Manager, Google+, Google
Pagination & Canonicalization For The Pros, 3:30pm - 4:45pm
Google speaker
:
Maile Ohye
, Senior Developer Programs Engineer, Google Inc. (
@maileohye
)
The full SMX East agenda can be found
here
.
Still haven’t
registered
? Enter discount code
googleEast12
(case sensitive) and save 10%. Expo passes are free and get you into the Learn with Google in-conference event.
See you in New York!
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