Partners Blog
What's new @ Google? Tips and tools for agencies
10 Top Tips for Using Google+
Friday, August 31, 2012
Throughout the summer, we’ve been sharing 10 simple tips for utilizing Google+ over at
Creative Sandbox
. We know our agency partners juggle a lot at once, between the RFPs and last-minute campaign launches, traffic reports and research studies -- and we’ve been on the lookout for ways that Google+ can make your day a little easier.
You can check out
today’s final post
on Google+ -- and we wanted to share the full list here:
Get inspired
Follow interesting people
-- See what industry experts, colleagues, peers and competitors -- as well as celebrities, photographers and your friends -- are sharing publicly. Check out these suggestions:
google.com/+/whotofollow
Host focus groups
-- Get immediate feedback and insights from consumers via a Hangout. Have a face-to-face conversation online, as if you were in the same room.
See how your work gets shared
-- See the earned media effects of a campaign by entering a URL or YouTube video into Ripples, which show how posts are shared and reshared on Google+.
Review portfolios
-- Can’t visit every job fair? Host a Hangout to give live feedback on advertising and marketing students’ work. Announce ahead of time on your Page.
Make communication easy
Meet with clients
-- Connect with your clients on a Hangout to review new initiatives, get feedback on creative or even hold a planning meeting. Utilize Screenshare or Google Docs to jointly view proposals.
Manage projects
-- Trying to keep everyone informed on your most recent project? Keep the team in the loop by creating a Circle just for everyone involved.
Communicate with clients
-- Organize your contacts by client or even industry in Circles so you can share insights with the most relevant audience.
Build your brand
Lead the way
-- Host a Hangout On Air featuring influencers in your agency to shine a spotlight on research, share case studies or provide insights on trends.
Show and tell
-- Have a piece of stellar creative you’ve completed or a great insight you just discovered? Share it on your Page and start a discussion with others who might learn from your experience.
Be seen on search
-- Give your stamp of approval to articles, videos and research that you would recommend with the +1 button. Your friends will see your recommendations when they search.
Want more? Download the
full booklet
and share it with your coworkers -- or even hang it at your desk! And if you have your own tips and tricks for using Google+ as an agency, share them today over at Creative Sandbox with hashtag #g+toptips.
Posted by Becky Bowman, Google+ for Business
Upcoming Learn With Google Webinar: Understanding Multi-Screen Consumer Behavior
Thursday, August 23, 2012
90% of media consumption today is screen based, and the growing number of digital devices is rapidly changing the way people search, shop, and connect with people or businesses. To make the most of all of their devices consumers have developed common patterns of multi-screen behavior, and this multi-screening has quickly become the norm. In order to gain a deeper understanding of this changing consumer media behavior, we conducted some new research.
Join Google on
Thursday, August 30th (10am PT/1pm ET)
for a webinar about our recently released research,
"The New Multi-screen World: Understanding Cross-Platform Consumer Behavior."
The webinar will share our research findings on how the growth of device ownership has changed the way that people consume media. We will also discuss specific strategies that businesses and advertisers can employ to take advantage of these multi-screen behaviors and more effectively connect with their target audience.
Sign up for our webinar today by registering
here
.
We look forward to seeing you on August 30th!
Posted by Samantha Podos Nowak, Product Marketing Manager, Google Mobile Ads
DoubleClick Search gets UI, control, and transparency improvements with new Performance Bidding Suite
Tuesday, August 21, 2012
As a search marketer, you know that bid optimization is one of the critical aspects of managing search at scale, providing sophisticated technology to meet your unique business goals. Over the past 18 months, the DoubleClick Search team has been focused on enhancing our automated bidding tools -- understanding that this is the engine that drives campaign performance. We've rebuilt our bid optimization platform from the ground up -- no single line of code is the same! -- and our users are already seeing some impressive results: 88% have experienced significant improvements in campaign performance, with 50% doubling their conversions at half the CPA (1).
Our investments in bid optimization span beyond revamped technology and algorithms. We wanted to make it easier for you to state your goals and monitor performance, to better harness and discover the power of automated strategies. The result is our new Performance Bidding Suite, which includes updates to the user interface (UI), new strategy options, and increased transparency into bid engine decisions. With our Performance Bidding Suite, you can:
Quickly find the right goal with a refreshed user interface.
Easily express bid optimization goals that match your business objectives. Whether you’re looking to maximize revenue or target a position, the new UI makes it even easier to find the right strategy for your unique goals. Our updated UI is designed to capture new bid strategies as they are released.
Easily enter your Target Spend goals.
With our new Target Spend strategy, maximize important KPIs like actions, transactions, revenue or clicks within a given monthly spend.
Learn more
Efficiently set default minimum and maximum bids on a strategy.
Spend more time managing bid limits for the keywords you care about most, while DoubleClick Search handles the rest through a bid strategy-wide setting.
Exercise even more advanced controls.
The Advanced Configuration tab in the new bid strategy UI is designed for those who want to even further influence bid strategies. The first option we’re releasing gives you control over how a bid strategy handles high-traffic or low-converting keywords in ROI strategies. Stay tuned for more advanced controls.
Learn more
In addition to a cleaner interface, new strategies, and advanced controls, the Performance Bidding Suite provides increased transparency into bid decisions and impact. Drive more insights with features that allow you to:
Chart your Max CPC bids
to visualize trends over time.
You can now chart keyword bids for a defined date range, alongside any other metric in our UI to easily analyze bidding frequency and bid changes.
Better understand our decision-making with bid rationale summary.
As part of the change history tool, our new bid rationale feature (beta) reveals the reasoning behind any changes to specific bids.
Preview intended bids
.
Our bid preview feature shows the target bid DoubleClick Search intends to submit for a particular keyword. This provides insight into the range of bids the system is likely to submit, based on the current bid and performance, to offer guidance in setting bid limits.
With these transparency features from the Performance Bidding Suite, you have powerful insights into how different settings impact campaign performance, and can tweak these settings if needed.
If you'd like to get started exploring the Performance Bidding Suite, you can check out the latest
release notes
and
updated articles
in the Help Center, or view our recorded webinar
here
.
Posted by the DoubleClick Search team
1. Google internal data, 2012
So You Weren't An Early Adopter: How to Kick Start Social with Google+
Monday, August 20, 2012
Join social media power influencer +
Lynette Young
for a look at ways your business can kick start its presence on Google+ in a Learn with Google Hangout on
August 23rd at 1pm EDT/10am PDT
.
Companies big and small are using social media to interact with customers and build digital brands. Even if your business wasn’t an early adopter of social, Lynette will guide you through ways to kick start this channel with Google+. In this hangout, she’ll talk through examples of businesses using hangouts, pages and unique content to grow their audience. As a Learn with Google program, you’ll also hear lots of tips and strategies you can use to build a community from scratch on Google+.
Lynette Young is a digital media specialist helping entrepreneurs and businesses put social ideas into action. She is the founder of Women of Google+ and CEO of Purple Stripe Productions. Kari Clark of the Google+ Marketing team will moderate the conversation with Lynette and other social media specialists including:
+
Esteban Contreras
from +
Samsung
+
Kip Wetzel
from +
Comcast
+
Ricky Cadden
from +
RadioShack
We hope you can join us to begin using Google+ for your business.
Sign up for the Hangout on Air on the
Learn with Google webinar page
. If you have a question for the panel, leave your questions as a comment on our
Google+ event page
.
To get yourself geared up for the hangout, check out the two newest Google+ business case studies.
Toyota Global
has been engaging its Google+ community with content of the latest car models and a hangout with a Toyota engineer. By incorporating Google+ badges on its website and YouTube channel, the car manufacturer has grown to over one million followers. In the education space,
ES Corporation
is teaching English lessons in hangouts. Using social extensions, the business also saw a 46% increase in click-through rate on search ads.
Posted by Lindsay Rumer, Google+ for Business
Agile Creativity: 7 Tech-Inspired Tips
Friday, August 17, 2012
There's no question that technology has fundamentally transformed the business of advertising. We think the really exciting changes come when we are able to re-imagine not just the ads themselves, but the whole process of conceiving and developing them. The "Mad Men" of the future will not only be fluent in technology, but also in the evolving, highly adaptable, "launch and iterate" style that has become the signature of Silicon Valley.
Developed in close partnership with ad industry executives,
Agile Creativity
is a playbook that agencies can use to brainstorm ways to be faster and more collaborative in their organizational structures and creative processes. Explore the
best practices
.
Last week we hosted a
G+ Hangout on Air “Coders and Creatives: 2 Angles on Agility”
featuring Google engineers and ad executives. The discussion centered around new models of collaboration, how creativity can thrive in a condensed timeline, and the power of prototyping both products and ideas. If you missed it, watch the
highlights video
. If you’d like to see the full 50-minute hangout, head
here
.
Also, check out
Ad Age’s article
on Agile Creativity for more information.
Posted by Torrence Boone, Managing Director of Agency Business Development - Americas
Google and GroupM Fill Retail & Restaurant Marketers’ Carts with Digital Trends and Insights at Spark Event
Thursday, August 16, 2012
The second event in our Spark education series we co-hosted with GroupM Next was hosted today,
focusing on trends, research and digital opportunities in Retail and QSR.
Launched in June
, Spark is a series of custom, co-programmed events created to deliver unique education and innovation experiences in an intimate setting for GroupM clients and media agencies.
Spark: Retail & Restaurants
took place in New York with brand marketers from retailers and
restaurants, and media professionals from Maxus, MEC, MediaCom and Mindshare in attendance. After a welcome from GroupM Next CEO Chris Copeland, Google’s Torrence Boone, Managing Director, Agency Business Development, and Brett Goffin, Emerging Business Lead, Mobile, as well as Pat Monteleone and Jesse Wolfersberger from GroupM Next, Bryan Gildenberg of Kantar, Steven Rosenblatt of Foursquare and Tim Zagat, co-founder and CEO of Zagat, took the stage to share insights into the intersection of retail and digital, and ways that brands in these industries can benefit from what’s taking place.
Hot topics included:
Shopper/consumer trends
Converting consumer demand and desire into action
New research from GroupM Next on showrooming and how to keep buyers in-store
Using digital innovatively to build brands and reach customers 1:1 through marketing
In-store shopping. E-commerce. A digital footprint. Mobile. Local visibility. Price comparison…and more. These are all things retail and restaurant marketers should be factoring in their marketing strategies to maximize traffic, engagement and revenue. With these in the forefront, retail and QSR companies will prosper in today’s digitally-driven world. For the future, as brands engage more strategically and proactively via channels and emerging platforms that enable hyper-targeting across digital media, social interaction and location-based targeting, they’ll attract and retain loyal customers, while emerging ahead of the competition.
New Learn with Google Webinars Help Make the Web Work for You
Thursday, August 9, 2012
It’s almost back-to-school time, but students aren’t the only ones who are getting geared up to learn. Today, we’re announcing our next series of
Learn with Google webinars
, which will arm you with the tools you need to get the most out of Google’s advertising products and solutions. Over the next couple of months, 12 webinars will teach you tips and how-to’s to help make the web work for your business.
Check out the full schedule below:
Aug 23 at 10am PDT
How to Kick Start Social with Google+ (Hangout on Air)
Aug 28 at 10am PDT
Optimizing your Video Ad Campaigns
Aug 29 at 10am PDT
Google+: Enhancing Marketing and Making Social Accountable
Sept 5 at 10am PDT
Go Bigger, Faster with AdWords Editor
Sept 6 at 10am PDT
Making the Most of Recent AdWords Updates
Sept 12 at 10am PDT
Driving Cost-Effective App Downloads with AdWords
Sept 13 at 10am PDT
Go Bigger, Faster with AdWords Scripts
Sept 18 at 10am PDT
Better Together: Combining Targeting Strategies in Display
Sept 19 at 10am PDT
The Importance of Search Advertising
Sept 20 at 10am PDT
Measuring the Impact of Online Advertising on Offline Sales
Sept 26 at 10am PDT
GoMo: Mobilize your Site and Maximize your Advertising
Sept 27 at 10am PDT
Optimizing Display Campaigns: Tips, Tricks, & Tools
Visit our
webinar page
to register for any of the sessions and to access past webinars on-demand. We’ll be adding new webinars as they’re scheduled, so check back regularly for updates. You can also stay up-to-date on the schedule by adding our
Learn with Google Webinar calendar
to your own Google calendar to automatically see upcoming webinars.
Whether your goal is to engage the right customers in the moments that matter, make better decisions, or go bigger, faster, we hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to having you in class at an upcoming Learn with Google webinar!
Posted by Erin Green, Marketing Coordinator
Introducing Agile Creativity
Tuesday, August 7, 2012
Join us
tomorrow, August 8th, at 10am PDT/1pm EDT
for a special Google+ Hangout On Air featuring advertising industry executives in conversation with Google engineers.
Over the past year we’ve had many discussions with ad agency executives about how they are reinventing their business models to excel at the pace of digital. Many of our agency partners are applying practices inspired by the tech world in order to work faster and more collaboratively.
Tomorrow, August 8th, we will be hosting a live streamed panel called
“Coders and Creatives: Two Angles on Agility”
, where we'll uncover the links between agile practices at play at Google and in the advertising world. Torrence Boone, Managing Director of Agency Business Development at Google will moderate the conversation between:
Greg Andersen, CEO BBH NY
John Boiler, CEO, 72andSunny
Engineers from Google+ and Google[x], the group that developed Google Glass and the self-driving car
We hope you’ll be there and be inspired to maximize the agility of your agency with some of the concepts discussed.
RSVP for the event
to have it appear in your calendar. If you have a question for the panel, leave your questions as a comment on
our hangout announcement post
.
On August 8th at 1pm EST, to view the Hangout on Air, visit the
Think with Google
Google+ page, look for the “Hangout on Air” post within the stream, and click “Play” to tune in. Don’t forget to be signed into Google+!
Posted by Torrence Boone, Managing Director of Agency Business Development, Americas
Labels
Account Manager
88
Account Planner
100
Ad Planner
21
AdWords Editor
23
Analytics
38
Case study
44
Coffee break with clients
5
Creative/Production
39
Display
42
DoubleClick
40
Google Display Network
47
Google Media Solutions Series
4
Holiday
16
Industry Resources
114
Local Marketing
9
Media Buyer
71
Media Planner
108
Mobile
42
Optimization
63
Quality Score
13
Search Specialist
133
Tools
94
Training
141
YouTube
51
Archive
March
( 2 )
December
( 4 )
November
( 1 )
October
( 3 )
September
( 2 )
August
( 2 )
July
( 4 )
June
( 4 )
May
( 3 )
March
( 2 )
February
( 1 )
January
( 2 )
December
( 1 )
October
( 1 )
August
( 1 )
July
( 1 )
June
( 3 )
May
( 3 )
April
( 2 )
March
( 2 )
February
( 3 )
December
( 1 )
November
( 2 )
October
( 2 )
September
( 1 )
July
( 1 )
June
( 4 )
May
( 1 )
April
( 1 )
February
( 1 )
December
( 2 )
November
( 4 )
September
( 1 )
August
( 2 )
July
( 3 )
June
( 5 )
May
( 6 )
April
( 5 )
March
( 7 )
February
( 5 )
January
( 1 )
December
( 8 )
November
( 4 )
October
( 8 )
September
( 3 )
August
( 8 )
July
( 6 )
June
( 5 )
May
( 8 )
April
( 8 )
March
( 7 )
February
( 4 )
January
( 2 )
December
( 5 )
November
( 3 )
October
( 4 )
September
( 3 )
August
( 5 )
July
( 2 )
June
( 6 )
May
( 11 )
April
( 3 )
March
( 8 )
February
( 4 )
January
( 6 )
December
( 6 )
November
( 5 )
October
( 9 )
September
( 10 )
August
( 8 )
July
( 4 )
June
( 10 )
May
( 6 )
April
( 9 )
March
( 7 )
February
( 4 )
January
( 3 )
December
( 4 )
November
( 9 )
October
( 6 )
September
( 3 )
August
( 7 )
July
( 6 )
June
( 17 )
May
( 9 )
April
( 11 )
March
( 17 )
February
( 12 )
January
( 8 )
December
( 8 )
November
( 12 )
October
( 16 )
September
( 18 )
August
( 16 )
July
( 10 )
June
( 10 )
May
( 7 )
April
( 9 )
March
( 10 )
February
( 11 )
January
( 5 )
December
( 11 )
November
( 11 )
October
( 19 )
September
( 14 )
August
( 14 )
July
( 18 )
June
( 15 )
May
( 13 )
April
( 12 )
March
( 11 )
February
( 7 )
January
( 8 )
December
( 8 )
November
( 5 )
October
( 8 )
September
( 8 )
August
( 8 )
July
( 9 )
June
( 12 )
May
( 10 )
April
( 9 )
March
( 5 )
Feed
