Partners Blog
What's new @ Google? Tips and tools for agencies
Google and GroupM Fill Retail & Restaurant Marketers’ Carts with Digital Trends and Insights at Spark Event
Thursday, August 16, 2012
The second event in our Spark education series we co-hosted with GroupM Next was hosted today,
focusing on trends, research and digital opportunities in Retail and QSR.
Launched in June
, Spark is a series of custom, co-programmed events created to deliver unique education and innovation experiences in an intimate setting for GroupM clients and media agencies.
Spark: Retail & Restaurants
took place in New York with brand marketers from retailers and
restaurants, and media professionals from Maxus, MEC, MediaCom and Mindshare in attendance. After a welcome from GroupM Next CEO Chris Copeland, Google’s Torrence Boone, Managing Director, Agency Business Development, and Brett Goffin, Emerging Business Lead, Mobile, as well as Pat Monteleone and Jesse Wolfersberger from GroupM Next, Bryan Gildenberg of Kantar, Steven Rosenblatt of Foursquare and Tim Zagat, co-founder and CEO of Zagat, took the stage to share insights into the intersection of retail and digital, and ways that brands in these industries can benefit from what’s taking place.
Hot topics included:
Shopper/consumer trends
Converting consumer demand and desire into action
New research from GroupM Next on showrooming and how to keep buyers in-store
Using digital innovatively to build brands and reach customers 1:1 through marketing
In-store shopping. E-commerce. A digital footprint. Mobile. Local visibility. Price comparison…and more. These are all things retail and restaurant marketers should be factoring in their marketing strategies to maximize traffic, engagement and revenue. With these in the forefront, retail and QSR companies will prosper in today’s digitally-driven world. For the future, as brands engage more strategically and proactively via channels and emerging platforms that enable hyper-targeting across digital media, social interaction and location-based targeting, they’ll attract and retain loyal customers, while emerging ahead of the competition.
Labels
Account Manager
88
Account Planner
100
Ad Planner
21
AdWords Editor
23
Analytics
38
Case study
44
Coffee break with clients
5
Creative/Production
39
Display
42
DoubleClick
40
Google Display Network
47
Google Media Solutions Series
4
Holiday
16
Industry Resources
114
Local Marketing
9
Media Buyer
71
Media Planner
108
Mobile
42
Optimization
63
Quality Score
13
Search Specialist
133
Tools
94
Training
141
YouTube
51
Archive
March
( 2 )
December
( 4 )
November
( 1 )
October
( 3 )
September
( 2 )
August
( 2 )
July
( 4 )
June
( 4 )
May
( 3 )
March
( 2 )
February
( 1 )
January
( 2 )
December
( 1 )
October
( 1 )
August
( 1 )
July
( 1 )
June
( 3 )
May
( 3 )
April
( 2 )
March
( 2 )
February
( 3 )
December
( 1 )
November
( 2 )
October
( 2 )
September
( 1 )
July
( 1 )
June
( 4 )
May
( 1 )
April
( 1 )
February
( 1 )
December
( 2 )
November
( 4 )
September
( 1 )
August
( 2 )
July
( 3 )
June
( 5 )
May
( 6 )
April
( 5 )
March
( 7 )
February
( 5 )
January
( 1 )
December
( 8 )
November
( 4 )
October
( 8 )
September
( 3 )
August
( 8 )
July
( 6 )
June
( 5 )
May
( 8 )
April
( 8 )
March
( 7 )
February
( 4 )
January
( 2 )
December
( 5 )
November
( 3 )
October
( 4 )
September
( 3 )
August
( 5 )
July
( 2 )
June
( 6 )
May
( 11 )
April
( 3 )
March
( 8 )
February
( 4 )
January
( 6 )
December
( 6 )
November
( 5 )
October
( 9 )
September
( 10 )
August
( 8 )
July
( 4 )
June
( 10 )
May
( 6 )
April
( 9 )
March
( 7 )
February
( 4 )
January
( 3 )
December
( 4 )
November
( 9 )
October
( 6 )
September
( 3 )
August
( 7 )
July
( 6 )
June
( 17 )
May
( 9 )
April
( 11 )
March
( 17 )
February
( 12 )
January
( 8 )
December
( 8 )
November
( 12 )
October
( 16 )
September
( 18 )
August
( 16 )
July
( 10 )
June
( 10 )
May
( 7 )
April
( 9 )
March
( 10 )
February
( 11 )
January
( 5 )
December
( 11 )
November
( 11 )
October
( 19 )
September
( 14 )
August
( 14 )
July
( 18 )
June
( 15 )
May
( 13 )
April
( 12 )
March
( 11 )
February
( 7 )
January
( 8 )
December
( 8 )
November
( 5 )
October
( 8 )
September
( 8 )
August
( 8 )
July
( 9 )
June
( 12 )
May
( 10 )
April
( 9 )
March
( 5 )
Feed
