“The ability to collect and analyze digital data at extremely granular levels enables both marketers and their advertising partners to more successfully measure, predict and action the most effective and profitable means of optimizing each digital channel to achieve their business objectives. We are excited that Google has taken such a proactive approach in working with MMA and analytic companies within the marketplace in providing such a high level of objectivity and transparency."
— Patrick Cummings, CEO of Marketing Management Analytics
“Today’s measurement solutions need to be connected, always on and incorporate the myriad of channels, as well as critical econometric externalities in order for marketers to truly get an accurate view of marketing’s impact. We are thrilled to be a Google launch partner as this signals our commitment to helping brands understand how their marketing investments are driving business results. Through this partnership our advanced analytics models will incorporate more accurate, granular data, giving marketers a more complete understanding of the effectiveness of their marketing and how best to optimize their spend to improve future outcomes.”
— Julie Fleischer, Vice President, Product Marketing, Marketing Solutions, Neustar
"As the marketing landscape rapidly evolves, it is critical to use the most robust data-streams in our Marketing Mix models to ensure the highest standard of insight quality. Working with Google, we will have better input and better consultative output so that our advertiser clients can best understand what is driving their performance today and make informed decisions for tomorrow.”
‒ Jason Tate, VP of Global Analytics at Nielsen
“Google’s announcement that they are undertaking an independent audit of their 3rd party viewability reporting integrations is a positive step forward for marketers. At the ANA, our goal is to create transparency for the advertising supply chain. This action from Google today demonstrates their commitment to partnering with us to deliver this goal."
—Bob Liodice, President and CEO, Association for National Advertisers
"Google's commitment to MRC's initiatives has been unwavering over time, and their participation in industry standards projects has been helpful. We look forward to working on these new audits and expanding the industry's trust as it relates to YouTube's third party integrations and DoubleClick Bid Manager."
—George Ivie, CEO and Executive Director, Media Rating Council
“Google’s announcement to bring more media transparency is important progress that will help move the industry forward. At P&G, we are encouraged by Google’s actions, which should make a positive impact on creating a clean and productive media supply chain.”
—Marc Pritchard, Chief Brand Officer, Procter & Gamble