Partners Blog
What's new @ Google? Tips and tools for agencies
Marketing in the age of assistance
Thursday, November 1, 2018
Reading time: 3 minutes
More than ever, people are speaking to devices as part of their daily routine.
In the same way that smartphones revolutionized the way we shop online, the impact of voice assistants is now starting to show through integration with phones, cars, TVs and homes.
We use the Google Assistant to put together shopping lists, manage our finances, and control our homes. But recent research has shown that we don’t just use voice to multitask - we use it to make purchases.
These insights show the massive impact that voice-activated speakers like Google Home are having on the average consumer.
They drive action
62% of people say they’re likely to make a purchase through their speaker in the next month, and 44% make weekly purchases. People are growing more comfortable using voice to shop online, and retail websites need to take notice. Speaking of growing more comfortable…
They're part of the family
Almost 70% of voice searches are made through natural language, not the keywords we use in web searches. And 41% of people say it feels like talking to a family member or friend, using words like “please” and “sorry” as part of the conversation.
They're part of the daily routine
72% of people say their speakers are used as part of their daily routine. From checking commute times in the morning to setting shopping reminders in the evening, smart speakers are now “part of the furniture” in an increasing number of homes.
They're brand-friendly
More than half of the people we surveyed said they want to receive info about sales, deals, and promotions from brands through their speaker. This opens up a huge opportunity for companies to project a literal ‘brand voice’, strengthening their emotional bonds with consumers.
It’s not just special offers either - people want to hear from brands about a wide range of information.
As voice search grows in popularity, it’s up to agencies to stay up-to-date with the tech, and find creative and practical ways to integrate it into their clients’ campaigns. The best way to do this is to get familiar with
Actions on Google Assistant
.
The Google Assistant is the voice that answers when you ask Google Home for the weather forecast, or the app on your phone for the fastest route to coffee. Actions are the programming signals within the Google Assistant that process these requests. These Actions can be built for free by anyone, simply and effectively.
So if you have a restaurant client, you could build an Action to check the daily specials or order food for takeout. Or if you have a client in retail, you could build an Action for instant checkouts or personalized recommendations.
Google Assistant is available across over 500 million devices, and growing. It’s a major part of the future of online shopping and advertising. Before talking to your clients about its capabilities, check out this
video playlist
for everything you’ll need to build your first Action.
You can also find out more about how voice assistance affects consumer behavior with this handy video:
Source:
Think with Google
The new and improved Google Partners experience
Monday, October 1, 2018
Reading time: 2 minutes
The Google Partners program was built to offer our advertising partners access to industry events, trainings and tools to help boost their skill set. Now, all these benefits will be front and center in your
Google Ads experience
so you can easily access your company’s badge, specialization status and promotional offers right where you create and manage campaigns for your clients.
Your company’s Partners details can be found in the Google Ads manager account that was associated with your company’s Partners profile. There, you’ll find these three features:
Badge status
: All the information about your badge status, company specializations and certifications can be found here. You can also access badge assets and the new public company profile. Find out more about the Google Partner badges
here
.
Promotional offers
: This feature provides promotional offers for your eligible Google Ads accounts, and these can now be automatically applied. Select the auto-apply promotional offers option to take advantage of this feature. You can view all available promotional offers, and see what’s been applied in the last 90 days.
Company details
: Check this section to ensure company details like name and location are up-to-date.
Explore and familiarize yourself with the new Partners program section in your Google Ads account and find more information about the changes
here
.
Follow us on Twitter
@googlepartners
for the latest updates. See you online Partners!
AdWords Editor users: Upgrade to version 9.8.1 before October 28, 2012
Thursday, September 20, 2012
As we
announced
in June, AdWords Editor versions 9.5.1 and 9.7.1 will no longer be supported after October 28, 2012. If you continue using version 9.5.1 or 9.7.1 after this date, you'll encounter errors downloading accounts, posting changes to campaign settings, or checking changes. To avoid these issues, please upgrade to the latest version (9.8.1) at your earliest convenience.
You can upgrade to version 9.8.1 through the auto-update prompt that appears when you run AdWords Editor. To
preserve unposted changes and comments
, select the "Backup then Upgrade" option in the prompt. You can also download the latest version from the
AdWords Editor website
.
For a complete list of version-specific changes, please see our
release notes
. To see which version you're using, go to the Help menu > About AdWords Editor (Windows) or the AdWords Editor menu > About AdWords Editor (Mac).
Posted by Geoff Menegay, Product Manager
DoubleClick Search gets UI, control, and transparency improvements with new Performance Bidding Suite
Tuesday, August 21, 2012
As a search marketer, you know that bid optimization is one of the critical aspects of managing search at scale, providing sophisticated technology to meet your unique business goals. Over the past 18 months, the DoubleClick Search team has been focused on enhancing our automated bidding tools -- understanding that this is the engine that drives campaign performance. We've rebuilt our bid optimization platform from the ground up -- no single line of code is the same! -- and our users are already seeing some impressive results: 88% have experienced significant improvements in campaign performance, with 50% doubling their conversions at half the CPA (1).
Our investments in bid optimization span beyond revamped technology and algorithms. We wanted to make it easier for you to state your goals and monitor performance, to better harness and discover the power of automated strategies. The result is our new Performance Bidding Suite, which includes updates to the user interface (UI), new strategy options, and increased transparency into bid engine decisions. With our Performance Bidding Suite, you can:
Quickly find the right goal with a refreshed user interface.
Easily express bid optimization goals that match your business objectives. Whether you’re looking to maximize revenue or target a position, the new UI makes it even easier to find the right strategy for your unique goals. Our updated UI is designed to capture new bid strategies as they are released.
Easily enter your Target Spend goals.
With our new Target Spend strategy, maximize important KPIs like actions, transactions, revenue or clicks within a given monthly spend.
Learn more
Efficiently set default minimum and maximum bids on a strategy.
Spend more time managing bid limits for the keywords you care about most, while DoubleClick Search handles the rest through a bid strategy-wide setting.
Exercise even more advanced controls.
The Advanced Configuration tab in the new bid strategy UI is designed for those who want to even further influence bid strategies. The first option we’re releasing gives you control over how a bid strategy handles high-traffic or low-converting keywords in ROI strategies. Stay tuned for more advanced controls.
Learn more
In addition to a cleaner interface, new strategies, and advanced controls, the Performance Bidding Suite provides increased transparency into bid decisions and impact. Drive more insights with features that allow you to:
Chart your Max CPC bids
to visualize trends over time.
You can now chart keyword bids for a defined date range, alongside any other metric in our UI to easily analyze bidding frequency and bid changes.
Better understand our decision-making with bid rationale summary.
As part of the change history tool, our new bid rationale feature (beta) reveals the reasoning behind any changes to specific bids.
Preview intended bids
.
Our bid preview feature shows the target bid DoubleClick Search intends to submit for a particular keyword. This provides insight into the range of bids the system is likely to submit, based on the current bid and performance, to offer guidance in setting bid limits.
With these transparency features from the Performance Bidding Suite, you have powerful insights into how different settings impact campaign performance, and can tweak these settings if needed.
If you'd like to get started exploring the Performance Bidding Suite, you can check out the latest
release notes
and
updated articles
in the Help Center, or view our recorded webinar
here
.
Posted by the DoubleClick Search team
1. Google internal data, 2012
Introducing AdWords Editor 9.8.1
Wednesday, July 11, 2012
Today we're pleased to announce AdWords Editor version 9.8.1, which includes the ability to add and edit dynamic search ads and product listing ads, as well as quickly and easily modify location targets. Here's an overview of key updates:
Manage location targeting more easily
The new Locations tab (under Targeting) lets you add, update, and copy location targets more efficiently.
Dynamic search ads and product listing ads now in AdWords Editor
Each of these ad formats has its own tab, where you can view your ads and make changes or additions. You can also manage your dynamic ad targets and product targets on two new targeting tabs.
We've also updated topic targeting, posting, and CSV import, along with other improvements. We encourage you to read through our
version 9.8.1 release notes
to become familiar with all of the changes.
The next time you launch AdWords Editor, you'll see a prompt to upgrade to version 9.8.1. To learn more about upgrading, including how to keep unposted changes and comments when you upgrade,
please review these instructions
. You can also download version 9.8.1 from the
AdWords Editor website
.
Note: Support for previous versions of AdWords Editor will continue for four months to allow you time to upgrade. To ensure uninterrupted use of AdWords Editor, you will need to upgrade by October 28, 2012.
Posted by Katie Miller,
Google Ads Team
Watch I/O Live!
Tuesday, June 26, 2012
Be among the first to see what we’ve been working on here at Google. Tune into the live stream of Google I/O 2012 to see the kickoff keynote on June 27th at 9:30am PST at
http://g.co/ioLIVE2012
.
We are excited to share the live stream from Google I/O, our annual developer conference where we release our newest innovations in web, mobile and social technologies. Google I/O features a keynote with product announcements, demos and a few Easter Egg surprises that’s a must-see for anyone who wants to stay on top of the latest technology.
Watch last year’s
keynote
and the
highlights video
to get a sense of what’s coming. And mark your calendars because you can watch all of I/O at
http://g.co/ioLIVE2012
and read about it as
Christian Haas
, Executive Creative Director at Goodby, Silverstein & Partners live blogs from the floor of I/O at the Moscone Center on
Google Creative Sandbox.
Posted by Hope Friedland, Associate Product Marketing Manager
Google Analytics Premium - A new option for your enterprise customers
Tuesday, October 4, 2011
Since we announced the
new version
of Google Analytics in March, you may have noted an acceleration of
new features and improvements
. It’s part of our ongoing goal to make Google Analytics even more robust, flexible and powerful, and to enable you and your clients to get from data to insight to action more quickly.
We’re pleased to announce the availability of
Google Analytics Premium
- it’s everything customers value today in Google Analytics - with the addition of the guarantees, support and extra power that some of our largest customers have asked for. You can read more about it on the Google Analytics
blog
.
One of the new features soon available through Google Analytics Premium is a suite of attribution modeling tools that enable marketers to test their attribution hypotheses. As strategic advisors to brands that are investing and optimizing digital strategies, we want to keep you up to date with Google Analytics as you may see increased demand for Google Analytics skills and knowledge.
We’ll be offering additional training specifically for agencies, but in the meantime we’re hosting a webinar to introduce you to the features, explain options to partner with Google Analytics, and provide an opportunity to ask us questions. You can sign up here for the UK friendly time zone and here for the NA friendly time zone.
Title:
Introducing Google Analytics Premium
Date:
October 12th, 2011
Time:
8am PST / 11am EST / 4pm GMT -
register for this time
11am PST / 2pm EST / 7pm GMT -
register for this time
If you would like to continue to be notified of future Agency webinars on Google Analytics, please subscribe to the brand-new Google Group:
Analytics for Agencies
.
There are exciting developments ahead in analytics, and the value of insight to drive optimization and investment is just beginning. We’re building Google Analytics to help solve marketer challenges, and we really hope you’ll join us on this journey.
Posted By: Enrique Muñoz Torres,
Product Manager, Google Analytics Premium
AdWords Editor Version 9.5 for Windows and Mac now available
Thursday, August 25, 2011
Today, we’re excited to announce Adwords Editor 9.5! This version supports Campaign Experiments, Location Extensions, and plenty of other features to boost your productivity while managing your AdWords campaigns. We've highlighted the key changes below, and you can see the complete list of feature updates in the
AdWords Editor Version 9.5 release notes
.
AdWords Editor Version 9.5 highlights:
Campaign Experiments
You can now do the following to maintain your campaign experiments:
Apply and edit an experiment status (e.g. “control only”, “experiment only”, “control and experiment”) at the ad group, ad, or keyword level.
Apply and edit a Default Max. CPC, Display Network Max. CPC, or Max. CPM bid multiplier at the ad group level.
Apply and edit a Max. CPC bid multiplier at the keyword level.
Import and export experiment status and bid multipliers in both CSV and XML formats.
Location Extensions
Version 9.5 supports new and existing location extensions. You can create new manual location extensions for any address, modify existing locations, and download/upload location extensions in CSV and XML formats.
Background Download
If you’re working on several large accounts, you can now download them in the background while you’re working on another open account. This can be a great timesaver by allowing you to continue working rather than waiting for the download to finish.
We also listened to your feedback and made several usability improvements, including improved revert functionality and streamlined Add Multiple Items workflow.
The next time you log into your AdWords Editor account, you will be prompted to upgrade. You may also download Version 9.5 from the
AdWords Editor website
. After you install the new version of AdWords Editor, you will need to download your accounts again. To preserve your comments and unposted changes, select the
Backup then Upgrade
option in the automatic upgrade prompt and save the backup file to your computer. Then, re-download your account and
import the backup file
to AdWords Editor. A small portion of users may need to
manually uninstall the previous version
of AdWords Editor.
For more information, check out the
release notes
and visit the
AdWords Editor Help Center
.
Posted by Lauren Barbato,
Inside AdWords crew
(Cross-posted from the
Inside AdWords blog
)
Doing more with the +1 button, more than 4 billion times a day
Wednesday, August 24, 2011
In June we launched the
+1 button for websites
, making it easier to recommend content across the web. In July, the +1 button crossed
2 billion daily views
, and we also made it
a lot faster
. Today the +1 button appears on more than a million sites, with over 4 billion daily views, and we're extremely excited about this momentum.
It's just the beginning, however, and today we're launching two more features that make +1 buttons more useful for users and publishers alike.
Sharing with your circles on Google+
Clicking the +1 button is a great way to highlight content for others when they search on Google. But sometimes you want to start a conversation right away—at least with certain groups of friends. So beginning today, we're making it easy for Google+ users to share webpages with their circles, directly from the +1 button. Just +1 a page as usual and look for the new "Share on Google+" option. From there you can comment, choose a circle and share.
The new +1 button on
Rotten Tomatoes
+Snippets
When you share content from the +1 button, you’ll notice that we automatically include a link, an image and a description in the sharebox. We call these "+snippets," and they're a great way to jumpstart conversations with the people you care about.
Of course: publishers can benefit from +snippets as well. With just a few changes to their webpages, publishers can actually customize their +snippets and encourage more sharing of their content on Google+. More details are available on the
Google Webmaster blog
.
We're rolling out sharing and +snippets globally over the next week, but if you’d like to try the new +1 button now, you can join our
Google+ Platform Preview
. Once you're part of the Preview, just visit a site with the +1 button (like
Rotten Tomatoes
) and +1 the page. Thanks for all of your feedback so far, and stay tuned for more features in the weeks and months ahead!
Posted by
Vic Gundotra
,
Senior Vice President of Engineering
(Cross-posted from the
Google Official Blog
)
Analytics for Agencies: Measuring Customer Engagement
Friday, August 19, 2011
The
Analytics for Agencies
series is coming full circle. Now that we've shown extensive examples of navigating the new Google Analytics interface, and how to use the tool for insightful analysis, we're ready to step back and show you how to access this data using thorough implementation planning.
Webinar:
Measuring Customer Engagement: How to set up Google Analytics to measure the things that really matter
On Tuesday, August 23rd, at 2pm ET / 11am PT, we are holding a webinar that will walk through the steps required in mapping a full-featured and effective implementation of Google Analytics. If your analysis has ever fallen short because the right data wasn't there when you needed it, then this webinar is for you. It will include tips on common and advanced uses for all of the tags in GA (especially Events & Custom Variables), and will review an example implementation plan in order to fully visualize how this process works.
If you would like to attend, block off an hour on your calendar and include this webinar link:
https://google.webex.com/google/j.php?ED=152890697&UID=0&RT=MiM0
. If you would like a reminder before the webinar, please follow the
webinar link
and click "Add to my calendar."
If you missed any of the previous
Analytics for Agencies
sessions, you can review them on YouTube:
•
Introduction to the new version of GA
•
Exciting Insights with Light Speed Analysis
•
Measuring Multi-Channel Media
•
Optimizing AdWords & Search
•
GA For Display & Social Insight
The
Analytics for Agencies
series takes place within the new interface of GA, which you can access by logging into your
Google Analytics account
and clicking the red “New Version” link at the top of the page.
You can sign up to receive reminders before each webinar on the
Analytics for Agencies
registration form
.
Hope to see you there!
What:
Webinar:
Measuring Customer Engagement: How to set up Google Analytics to measure the things that really matter
When:
Tuesday, August 23rd, 2011 at 2pm ET / 11am PT
How:
Follow the
webinar link
at the webinar start time
Posted by Jesse Nichols,
Partner Program Manager, Google Analytics & Website Optimizer
Adding 30 million homes to Google's TV Ad network
Thursday, May 19, 2011
Starting May 17, advertisers can reach TVs in over 30 million homes (and soon even more), targeting audiences at scale on more than 100 cable networks.
Partnering with DIRECTV, the largest satellite provider and second largest TV distributor in the US, enables Google to offer multi-distributor airings on Bloomberg Television, Cartoon Network (West), Centric, Chiller, Current TV, Discovery Fit and Health, Fox Business, Fuel, Ovation, Sleuth and TV Guide across all dayparts, every day.
Read all about Google's launch with DIRECTV on the
Google TV Blog
and visit Google's
TV Ads
site.
Posted by: the Agency Blog Team
What's new @ Google?
Wednesday, May 18, 2011
If you’re as busy as we are it might feel like you work in a bee-hive. Everything buzzing around you all the time--digital, traditional, client demands... The Google Agency Team wants to help you tame a little bit of the buzz by streamlining our agency resources so you can easily stay
in the know
:
1.
Google for Agencies
: This gateway site is designed to inspire creativity and give you access to the tools you need to bring your ideas to life, including a redesigned
Agency Toolkit
, training programs, and case studies organized by audience, ad type, product, and brand.
2. What's New @ Google?
Blog
: As of this moment(!), this blog, formerly Agency Ads Solutions Blog, is your best source to learn more about webinars, major product updates, and industry information, to name a few topics. Sign up for the RSS feed or email alerts to the right of this post.
Newsletter:
Join
our Google Group to receive bi-weekly agency update emails that include top videos, product updates, and top blog posts. Or contact your Google team to have them send it directly.
Flip book: Check out the newest version
here
. It contains product updates from the previous quarter. Ask your Google representative for a PDF version.
3.
@CreativeSandbox
: Get informed and stay inspired with a Twitter feed on digital creativity. Check out our Google list to follow other Google Twitter accounts like @YouTube and @adwordsapi.
Please let us know what you
think
!
Posted by Agency Blog Team
Simplified account creation with new My Client Center feature
Friday, May 13, 2011
As part of our continued effort to improve the
account management tools for agencies and large advertisers
, we rolled out optional-login accounts, a new feature that simplifies the account creation process within
My Client Center (MCC)
by enabling a new AdWords account to be created within the MCC without a login or password.
The benefit of optional-login accounts is that it allows agencies and clients to create new AdWords accounts with the MCC without the need to create email addresses and passwords exclusively for the new account.
Here are some FAQs to help you take advantage of this feature:
1. How do I create an optional-login account in AdWords?
When you click on the button ‘Create Account’ within your MCC, complete the three required fields: account name, time zone and currency. You’ll also see a collapsible link to “Invite another user (optional),” which provides the option to invite a user to the account. Even if you opt not to, once you click save, you will have a new, live account.
2. What if I want an account to have a login?
You can either “Invite another user (optional)” during the account creation process, or follow the normal process for inviting a user to an AdWords account: go to the “My Account” tab, click on “Account Access” and choose the link “Invite other users."
3. Where do notifications go for optional-login accounts?
Red Alert Account Notifications (such as billing notifications or policy violations emails) will be sent to the email associated with the MCC. For non-red alerts, make sure you’ve opted in to notifications on the ‘My Client Settings’ page at the MCC level. You also may opt into performance suggestions and newsletters specifically for the optional login account. Such notifications will be sent to the email associated with the MCC.
Visit the AdWords Help Center for additional FAQs for
optional-login account creation
.
Posted by Katie Miller, Agency Team
AdWords Editor Version 9.0 released today - featuring Ad Sitelinks, mobile targeting options and better multi-account management
Thursday, May 5, 2011
Today we released AdWords Editor Version 9.0 with a number of new features designed to help you make changes across accounts more efficiently, as well as to manage new ad features, such as Ad Sitelinks and high-end mobile targeting, at scale. We’ve highlighted key changes below. More details are available in the
AdWords Editor Version 9.0 release notes
.
AdWords Editor Version 9.0 highlights:
Scalably manage Ad Sitelinks
- Version 9.0 provides full support for Ad Sitelinks, including downloading and uploading to your account, making edits, checking changes, and importing and exporting Sitelinks.
Improved Add/Update Multiple and Import CSV tools
- When entering new data using the Add/Update Multiple tool, you can now enter your data with the columns in any order, assign the appropriate headers to each column, select the option to remember the order of your columns for your next import, and approve or cancel the changes in the account in one click. In addition, Import CSV now includes the option to
Paste Text
as well as to import
From File
.
Set high-end mobile targeting options
- AdWords Editor now supports the ability to set campaigns to target high-end mobile devices, (including Android, iPhone, iPad and Palm) and carriers in Campaign Settings.
Better manage multiple accounts and MCCs
- To help you better manage multiple accounts, AdWords Editor now offers sort and search for accounts, select and remove multiple accounts, and a new dropdown menu above the Account tree in AdWords Editor that displays recently accessed accounts, so that you can quickly switch to any one of them.
In addition, when adding an MCC account to in the Add New AdWords Account dialog, you can search within the list of available child accounts, display extra columns, and move up to a different level in the MCC account hierarchy.
More easily find and make bulk changes to negative keywords, placements, or audiences
- To more easily locate and manage negative keywords, placements, or audiences in your account, we’ve changed the way we display Negatives in AdWords Editor. The Negatives tab has been removed, and you can instead toggle between displaying negative or positive keywords, placements, or audiences by clicking the
Positives
or
Negatives
switch on each item’s respective tab.
The Select Duplicates button is now available for negative keywords when in the Duplicate keywords view mode.
The next time you log into your AdWords Editor account, you will be prompted to upgrade. You may also download Version 9.0 from the
AdWords Editor website
. After you install the new version of AdWords Editor, your accounts will need to be downloaded again. To preserve your comments and unposted changes, select the
Backup then Upgrade
option in the automatic upgrade prompt and save the backup file to your computer. Then, re-download your account and import the backup file to AdWords Editor.
For more information, check out the
release notes
and visit the
AdWords Editor Help Center
.
Posted by Katie Miller, Agency Team
Make the most of Google Partner Search with new lead management features
Friday, March 18, 2011
Today we released new functionality in
Google Partner Search
that allows advertisers looking for account management support to directly initiate contact with certified partners by filling out a lead form, and for certified partners to easily review and respond to inbound inquiries. We’re making this change in response to both advertiser and certified partner feedback that they’d like to see improvements to the lead management process, as well as the request process for inquiring clients.
When Google Partner Search first launched in
April 2009
, if a prospective client found your listing and wished to contact you, he would need to go directly to your company site to find contact information.
Now, to make the lead management process more efficient, we added a “Contact us” button on the company profile page, enabling clients to review and contact certified partners directly through Partner Search:
(click to view larger image)
Prospective clients will automatically be sent a confirmation email that the lead was sent, and your company will receive an email alert that a new lead is available for review. You can then review the leads by clicking on the “Lead Management” link, and from there can elect to take further action:
(click to view larger image)
For certified partners, the new “Lead Management” link will make it easier to track where leads are coming from, and understand conversion rates for different lead sources.
If you’re a certified partner with offices in multiple countries we recommend having a profile page for each country to make the most of this new functionality. This will make it easier for prospective clients to find local partner support. If you opt to do this, you will need to have a minimum of one certified individual in the respective country (a certified individual can only be associated with one company profile).
In addition, to increase the likelihood of receiving targeted leads, make sure that your company’s profile information is complete and up-to-date, and that you’ve set the budget range to what you’re willing to manage. You may edit the minimum and maximum budget managed, along with industries, languages and countries served, and services provided, by clicking on the “My Company” tab, selecting the “Profile” link, then reviewing your company’s “Service Information.”
For more information on these, and other features of the Google Certification Program and Partner Search Engine, please visit the program
Help Center
.
Posted by Agency Ad Solutions Blog Team
New features to help you manage your Google AdWords Certification Program account
Friday, January 21, 2011
In 2010 we
introduced
a new Google AdWords Certification program to equip you and your companies with more up-to-date, comprehensive, strategy-focused training and certification on the latest tools and best practices for managing AdWords accounts. Along with the revised certification program, we launched
Google Partner Search
, an opt-in online, searchable directory that helps advertisers identify Certified Partners to help them manage their AdWords accounts.
Over the last few months, you’ve shared feedback with us that you’d like features which make it easier to associate your individual certification with a company and more intuitive to add users to your company profile. We’re pleased to share that we’ve now released features to address each of these points of feedback.
Request to link your individual qualification to a company
Historically, to join a company in the Google Certification Program, you would need to be invited by an Administrator on your company’s account, making it difficult to join if you do not know the Administrator. To fix this challenge, we now offer a feature enabling you to search for your company and request to join yourself. If you would like to contribute your
individual qualification
to a company account, you may now do so by clicking on the “My Company” link and searching for the company you wish to join. Be sure to type in at least one complete word that matches the company’s name.
Companies -- easily manage Professionals and Administrators
We’ve made it more intuitive for your company to manage the Professionals and Administrators within the Company account, as well as to review requests from users requesting to join the company, with the updated Account Access page.
On the “Users” tab, account administrators can change a user’s status to either Administrator or Professional, as well as revoke access:
The “Incoming requests” tab allows account administrators to see all requests to join from individuals, and either accept or reject them. Finally, the “Invitations sent” tab can be used to directly send invitations to qualified individuals.
Add or update Google Accounts associated with your profile
We know that qualified individuals may change companies, or use multiple email addresses throughout the day. We’ve therefore made it possible for you to
add multiple Google Accounts
to your account, as well as to change the primary email to which you receive communication for the Google Certification Program.
For more information on the new Google Certification Program feature changes, visit the
Help Center
.
Posted by Katie Wasilenko, Agency Team
Introducing Google Engage for Agencies in the US and UK
Tuesday, January 11, 2011
Note: Google Engage has been replaced by Google Partners, a new platform that offers an enhanced suite of resources, including free certification, AdWords promotional offers, personalized tips and insights, new leads, and the opportunity to earn the Google Partner badge. To learn more and signup, please visit
www.google.com/partners
Are you a US or UK-based Webmaster? Web designer? SEO? Marketing consultant? Freelancer? or offer web related services to small and medium businesses? then keep on reading...
At Google, we’re committed to the success of the digital economy and we believe that
helping small business get online
and thrive is fundamental to that success.
We recognize that many SMBs rely on freelancers and small agencies to create and manage their online presence as well as help them with their online marketing. To make the jobs of these agencies easier, we’ve launched a new training and incentives program called Google Engage for Agencies.
Google Engage participants will receive free access to educational resources dedicated for them and more incentives to grow their own and their clients’ businesses.
If you’re a webmaster, web-designer, digital agency, freelancer, SEO, IT consultant, or provide any other web services to US or UK-based small businesses, you can apply to join the program starting today. Please see links below for information on participation for US and UK-based agencies:
Google Engage for US Businesses
Google Engage for UK Businesses
Note: if you are an established search engine marketing firm, media agency or digital agency with a strong foundation in Google media solutions, please visit the
Google Certification Program homepage
to learn more about training and certification programs designed for larger agency partners.
Check out Google Engage today and learn about the benefits the program can offer your business and the SMBs you support.
Posted by Alon Chen and Esra Guler, Product Marketing
AdWords Editor 8.0.1 for Windows and Mac
Friday, September 3, 2010
In order to make it easier for you to manage your account and take advantage of location extensions, we’re releasing a new version of
AdWords Editor
, 8.0.1, for Windows and Mac.
AdWords Editor 8.0.1 now supports location extensions, our new and improved way to run local ads. To support this change, we've transitioned the local business ads in your AdWords account to ads that are compatible with location extensions, added the Extensions tab in the AdWords Editor interface, and removed the Local Business Ads tab. This new Extensions tab should help make it easy for you to create and manage your location extensions.
Learn more
.
To help you focus on just what you need when you’re managing your AdWords account, AdWords Editor 8.0.1 also introduces collapsible and expandable panels, progress bars for tasks that can take some time, improved adding of My Client Center accounts, simplified exception requests, and more helpful error messages.
To learn more about all of the new features in version 8.0.1, such as support for campaigns using target CPA and enhanced CPC bidding options, read the
release notes
.
If you're already using AdWords Editor, you'll be prompted to upgrade automatically, as soon as it's available for you. After you install the new version, you’ll need to
download your account again
. To preserve your comments and unposted changes, select the 'Backup then Upgrade' option in the automatic upgrade prompt, then
import the backup file
after downloading the account. We’re launching version 8.0.1 to all users over the course of the next few weeks, so don’t worry if you don’t get it right away.
If you’re not using AdWords Editor, you can visit
our website
to download it. Find more information and answers to your AdWords Editor questions in our
Help Center
.
Originally
posted
to the
Inside AdWords Blog
.
Posted by Jason Shafton, Product Marketing Manager
Keep current on all things advertising
Wednesday, June 23, 2010
The rapid pace of change in the advertising space can be dizzying. From new ad formats to new ad systems, from startups to mergers, the marketing industry is running at a million miles an hour, and it’s often daunting to keep up with it all. We know that staying informed takes a lot of effort, and it’s critical to make good decisions about how you spend your time and resources.
That’s why we put together
Google Ad News
. Powered by Google News, Ad News is a simple but powerful way for anyone in the advertising industry to track current news coverage on relevant subjects such as display, search, mobile and even traditional media - all in one place. Subscribe to news feeds in the categories you care about most, or search to find coverage on topics related to your business, such as your niche industry or brand.
We invite you to check it out and share it with your colleagues. Hopefully, you’ll find lots of relevant news that’ll help you spend less time scouring the web and more time building your business.
Posted by Oliver Deighton, Business Marketing
Introducing the Google Display Network
Friday, June 18, 2010
(cross posted from the
Inside AdWords Blog
)
Over the past year, we’ve been focused on investing in display advertising, and we’ve seen great momentum from the increasing number of you running display campaigns with Google. We’ve rolled out new
features
and
targeting options
and more precise
measurement tools
. To provide more places for you to run display ads, we’ve added more publisher sites (through Google AdSense and DoubleClick Ad Exchange) to our ad network of over one million sites. Meanwhile, many of you have continued to run ads on YouTube and
our own properties
. In an effort to make our display media offerings clearer to advertisers like you and agencies, we’re creating a new umbrella name for all these properties, the Google Display Network.
The Google Display Network will comprise all of the sites (apart from search sites), where you can buy ads through Google, including YouTube, Google properties such as Google Finance, Gmail, Google Maps, Blogger as well as over one million Web, video, gaming, and mobile display partners (our display partners include all of our AdSense and DoubleClick Ad Exchange partner sites that allow text and/or display ads). The Google Display Network offers all ad formats - text, image, rich media, and video ads - enabling you to unleash your creativity and engage potential customers across the Web.
You can run ads on the Google Display Network the same way you always have. Either place bids through AdWords or make reservations on YouTube and Google Finance with the help of a Google account team.
In the upcoming weeks, you’ll see a change in the AdWords interface reflecting this new term, and you’ll see Google Display Network where you might have seen Google Content Network mentioned. We’ve also launched a
new website
showcasing the sites and benefits available to you on the Google Display Network.
We’re working hard to offer the best display advertising solutions and we look forward to introducing new features on the Google Display Network that help you reach your advertising goals.
Posted by Neal Mohan, Vice President of Product Management
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