Partners Blog
What's new @ Google? Tips and tools for agencies
Thoughts on tech geeks (aka: SEMs) and their results-oriented DNA
Thursday, March 31, 2011
Last week, John Nicoletti, Head of Agency Development at Google, shared his thoughts on the emergence of digital marketing channels and the role SEMs can play in guiding marketers to success in developing and measuring multi-channel online campaigns. In particular, he honed in on how SEMs could be the next generation of Man Men:
SEMs' mature knowledge of exploring, optimizing and integrating search ads position them as handy GPS devices for navigating the rapidly expanding digital superhighway
The performance-based DNA of SEMs can help marketers truly capture the opportunity of mobile, understand display measurement strategies and technologies, and promote and measure the power of video and social advertising
Visit
AdAge
for the complete story.
Posted by Agency Blog Team
The +1 button & AdWords
Wednesday, March 30, 2011
Word of mouth is powerful. When you have a choice to make, it’s common to turn to the people you trust. But what about word of click? How can getting a suggestion from a friend or co-worker when you need it be as simple as having a hallway conversation -- or even simpler?
We want to make it easy for Google users to get recommendations from the people they trust right when they’re searching. That’s why we’re introducing the +1 button. With a single click, the
+1 button
lets signed-in Google users recommend the content they like on the web to their friends and contacts right when it’s most useful -- on Google search.
+1 is a simple idea. Let’s use a hypothetical Brian as an example. When Brian signs into his Google account and sees one of your ads or organic search results on Google, he can +1 it and recommend your page to the world.
The next time Brian’s friend Mary is signed in and searching on Google and your page appears, she might see a personalized annotation letting her know that Brian +1’d it. So Brian’s +1 helps Mary decide that your site is worth checking out.
We expect that personalized annotations will help users know when your ads and organic search results are relevant to them, increasing the chances that they'll end up on your site. You don’t have to make adjustments to your advertising strategy based on +1 buttons, and the way we calculate
Quality Score
isn’t changing (though +1s will be one of many signals we use to calculate
organic search ranking
). Think of +1 buttons as an enhancement that can help already successful search campaigns perform even better.
At first the +1 button will appear for English searches only on Google.com, but we’re working to add more languages in the future. You don’t have to make any changes to your campaigns for +1s to help you -- over the coming weeks, we’ll add +1 buttons to ads and search results on Google.com.
But the +1 button isn’t just for search pages. We’re working on a +1 button that you can put on your pages too, making it easy for people to recommend your content on Google search without leaving your site. If you want to be notified when the +1 button is available for your website, you can sign up for email updates at our
+1 webmaster site
.
The +1 button is the next step in our effort to find relevance through relationships on the web. We’re excited about using +1s to make search, and your search campaigns, more personal, relevant and compelling. And we hope you’re excited too!
To learn more about the +1 button and how it affects your search ads, visit the
AdWords Help Center
.
Cross-Posted by Dan Friedman,
Inside AdWords Blog
Make the most of Google Partner Search with new lead management features
Friday, March 18, 2011
Today we released new functionality in
Google Partner Search
that allows advertisers looking for account management support to directly initiate contact with certified partners by filling out a lead form, and for certified partners to easily review and respond to inbound inquiries. We’re making this change in response to both advertiser and certified partner feedback that they’d like to see improvements to the lead management process, as well as the request process for inquiring clients.
When Google Partner Search first launched in
April 2009
, if a prospective client found your listing and wished to contact you, he would need to go directly to your company site to find contact information.
Now, to make the lead management process more efficient, we added a “Contact us” button on the company profile page, enabling clients to review and contact certified partners directly through Partner Search:
(click to view larger image)
Prospective clients will automatically be sent a confirmation email that the lead was sent, and your company will receive an email alert that a new lead is available for review. You can then review the leads by clicking on the “Lead Management” link, and from there can elect to take further action:
(click to view larger image)
For certified partners, the new “Lead Management” link will make it easier to track where leads are coming from, and understand conversion rates for different lead sources.
If you’re a certified partner with offices in multiple countries we recommend having a profile page for each country to make the most of this new functionality. This will make it easier for prospective clients to find local partner support. If you opt to do this, you will need to have a minimum of one certified individual in the respective country (a certified individual can only be associated with one company profile).
In addition, to increase the likelihood of receiving targeted leads, make sure that your company’s profile information is complete and up-to-date, and that you’ve set the budget range to what you’re willing to manage. You may edit the minimum and maximum budget managed, along with industries, languages and countries served, and services provided, by clicking on the “My Company” tab, selecting the “Profile” link, then reviewing your company’s “Service Information.”
For more information on these, and other features of the Google Certification Program and Partner Search Engine, please visit the program
Help Center
.
Posted by Agency Ad Solutions Blog Team
AdWords Policy Change Log to Announce Policy Changes
Tuesday, July 27, 2010
We’ve launched the
AdWords Policy Change Log
in the
Help Center
. This new site makes it easier for you to stay informed about upcoming AdWords ad policy changes. For all AdWords policy changes going into effect, we’ll post a short summary of the change, including the affected region.
If we anticipate that your account will be directly affected by an upcoming policy change, we’ll still email you a service announcement as necessary to make sure you’re aware of the change.
Posted by The Google AdWords Team
While you're in town...
Thursday, August 14, 2008
For those of you planning on attending
SES San Jose
next week (August 18-22), we want to make sure you mark your calendars for the events Google will be hosting:
What's new with Google Analytics and Website Optimizer?
Tuesday, August 19, 2:45pm - 3:45pm
Join Avinash Kaushik, Product Evangelist, and Tom Leung, Business Product Manager, as they discuss the latest updates to Google Analytics and Website Optimizer. You'll also learn effective ways to use these tools to improve your site navigability and ROI. See the full session details on the SES San Jose
agenda
.
Google Dance
Tuesday, August 19, 7pm - 11pm
Glow in the dark with us at the Google Dance, where you'll be able to demo Google's latest products, snack on some tasty treats, and, of course, dance.
Register here
.
Last but not least, come by the Google booth at any time during the conference to say hi, ask questions, and meet some Googlers. See you in San Jose!
Posted by Helen Chou, Agency Team
Welcome to The AdWords Agency Blog
Monday, March 17, 2008
Posted by Cathy Bishop, AdWords Agency Team
Welcome to the AdWords Agency Blog.
With you and your clients in mind, we'll be sifting through all things AdWords to bring you the most relevant, up-to-date information in one central location, such as:
New trainings
Google product and feature updates
AdWords resources
Industry trends
And more...
We understand agencies have unique business challenges, and we aim to match these with advertising solutions and support. We'll be updating the blog regularly with fresh material, so please check back often. And since this is designed with you in mind, your feedback is critical - please email us at
agencyblog-feedback@google.com
or give us a call to learn more about any of the posts.
Meet your Agency Team
Monday, March 17, 2008
Posted by Cathy Bishop, AdWords Agency Team
Here we are near Google's San Francisco office:
In addition to carving wood letters and posing for photos, our team is here to help you learn everything there is to know about Google's advertising solutions. We can offer support, education, and resources so you can ensure your clients achieve their goals.
Labels
Account Manager
88
Account Planner
100
Ad Planner
21
AdWords Editor
23
Analytics
38
Case study
44
Coffee break with clients
5
Creative/Production
39
Display
42
DoubleClick
40
Google Display Network
47
Google Media Solutions Series
4
Holiday
16
Industry Resources
114
Local Marketing
9
Media Buyer
71
Media Planner
108
Mobile
42
Optimization
63
Quality Score
13
Search Specialist
133
Tools
94
Training
141
YouTube
51
Archive
March
( 2 )
December
( 4 )
November
( 1 )
October
( 3 )
September
( 2 )
August
( 2 )
July
( 4 )
June
( 4 )
May
( 3 )
March
( 2 )
February
( 1 )
January
( 2 )
December
( 1 )
October
( 1 )
August
( 1 )
July
( 1 )
June
( 3 )
May
( 3 )
April
( 2 )
March
( 2 )
February
( 3 )
December
( 1 )
November
( 2 )
October
( 2 )
September
( 1 )
July
( 1 )
June
( 4 )
May
( 1 )
April
( 1 )
February
( 1 )
December
( 2 )
November
( 4 )
September
( 1 )
August
( 2 )
July
( 3 )
June
( 5 )
May
( 6 )
April
( 5 )
March
( 7 )
February
( 5 )
January
( 1 )
December
( 8 )
November
( 4 )
October
( 8 )
September
( 3 )
August
( 8 )
July
( 6 )
June
( 5 )
May
( 8 )
April
( 8 )
March
( 7 )
February
( 4 )
January
( 2 )
December
( 5 )
November
( 3 )
October
( 4 )
September
( 3 )
August
( 5 )
July
( 2 )
June
( 6 )
May
( 11 )
April
( 3 )
March
( 8 )
February
( 4 )
January
( 6 )
December
( 6 )
November
( 5 )
October
( 9 )
September
( 10 )
August
( 8 )
July
( 4 )
June
( 10 )
May
( 6 )
April
( 9 )
March
( 7 )
February
( 4 )
January
( 3 )
December
( 4 )
November
( 9 )
October
( 6 )
September
( 3 )
August
( 7 )
July
( 6 )
June
( 17 )
May
( 9 )
April
( 11 )
March
( 17 )
February
( 12 )
January
( 8 )
December
( 8 )
November
( 12 )
October
( 16 )
September
( 18 )
August
( 16 )
July
( 10 )
June
( 10 )
May
( 7 )
April
( 9 )
March
( 10 )
February
( 11 )
January
( 5 )
December
( 11 )
November
( 11 )
October
( 19 )
September
( 14 )
August
( 14 )
July
( 18 )
June
( 15 )
May
( 13 )
April
( 12 )
March
( 11 )
February
( 7 )
January
( 8 )
December
( 8 )
November
( 5 )
October
( 8 )
September
( 8 )
August
( 8 )
July
( 9 )
June
( 12 )
May
( 10 )
April
( 9 )
March
( 5 )
Feed
