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What's new @ Google? Tips and tools for agencies
Thoughts on tech geeks (aka: SEMs) and their results-oriented DNA
Thursday, March 31, 2011
Last week, John Nicoletti, Head of Agency Development at Google, shared his thoughts on the emergence of digital marketing channels and the role SEMs can play in guiding marketers to success in developing and measuring multi-channel online campaigns. In particular, he honed in on how SEMs could be the next generation of Man Men:
SEMs' mature knowledge of exploring, optimizing and integrating search ads position them as handy GPS devices for navigating the rapidly expanding digital superhighway
The performance-based DNA of SEMs can help marketers truly capture the opportunity of mobile, understand display measurement strategies and technologies, and promote and measure the power of video and social advertising
Visit
AdAge
for the complete story.
Posted by Agency Blog Team
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