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AdWords Editor Version 9.0 released today - featuring Ad Sitelinks, mobile targeting options and better multi-account management
Thursday, May 5, 2011
Today we released AdWords Editor Version 9.0 with a number of new features designed to help you make changes across accounts more efficiently, as well as to manage new ad features, such as Ad Sitelinks and high-end mobile targeting, at scale. We’ve highlighted key changes below. More details are available in the
AdWords Editor Version 9.0 release notes
.
AdWords Editor Version 9.0 highlights:
Scalably manage Ad Sitelinks
- Version 9.0 provides full support for Ad Sitelinks, including downloading and uploading to your account, making edits, checking changes, and importing and exporting Sitelinks.
Improved Add/Update Multiple and Import CSV tools
- When entering new data using the Add/Update Multiple tool, you can now enter your data with the columns in any order, assign the appropriate headers to each column, select the option to remember the order of your columns for your next import, and approve or cancel the changes in the account in one click. In addition, Import CSV now includes the option to
Paste Text
as well as to import
From File
.
Set high-end mobile targeting options
- AdWords Editor now supports the ability to set campaigns to target high-end mobile devices, (including Android, iPhone, iPad and Palm) and carriers in Campaign Settings.
Better manage multiple accounts and MCCs
- To help you better manage multiple accounts, AdWords Editor now offers sort and search for accounts, select and remove multiple accounts, and a new dropdown menu above the Account tree in AdWords Editor that displays recently accessed accounts, so that you can quickly switch to any one of them.
In addition, when adding an MCC account to in the Add New AdWords Account dialog, you can search within the list of available child accounts, display extra columns, and move up to a different level in the MCC account hierarchy.
More easily find and make bulk changes to negative keywords, placements, or audiences
- To more easily locate and manage negative keywords, placements, or audiences in your account, we’ve changed the way we display Negatives in AdWords Editor. The Negatives tab has been removed, and you can instead toggle between displaying negative or positive keywords, placements, or audiences by clicking the
Positives
or
Negatives
switch on each item’s respective tab.
The Select Duplicates button is now available for negative keywords when in the Duplicate keywords view mode.
The next time you log into your AdWords Editor account, you will be prompted to upgrade. You may also download Version 9.0 from the
AdWords Editor website
. After you install the new version of AdWords Editor, your accounts will need to be downloaded again. To preserve your comments and unposted changes, select the
Backup then Upgrade
option in the automatic upgrade prompt and save the backup file to your computer. Then, re-download your account and import the backup file to AdWords Editor.
For more information, check out the
release notes
and visit the
AdWords Editor Help Center
.
Posted by Katie Miller, Agency Team
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