Google Partners Blog: advertisers

Great work around the globe

Wednesday, December 12, 2018

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The Premier Partner Awards 2018 recognizes Premier Google Partners for innovation in search, display, mobile, shopping, video advertising and for their ability to grow businesses online. This year, over 1,500 applications were received. Out of these, the companies listed in the regional sites below demonstrated the strongest use of Google technology, innovation, and support for their advertisers.
This year’s winners have been announced and celebrated in ceremonies across the globe.
2018 Winners by region

Americas

Australia and New Zealand

Vietnam

If you want to take a closer look at this year’s award ceremonies, join in by following hashtags #PremierPartnerAwards and #GooglePremierPartnerAwards on Twitter, Instagram and your local social channels.
You can also follow Google Partners on Twitter and LinkedIn or learn more.
Once again, thanks to everyone who entered and congratulations to the winners. We look forward to seeing more great work from all of you in 2019.

Get a first look at Google’s newest product innovations

Wednesday, July 4, 2018

Reading time: 1 minute

Join us on Tuesday, July 10 at 9:00 AM PT / 12 noon ET for Google Marketing Live: Extended. In this ninety minute live stream event, six Google executives will share insights and innovations—bringing the magic of Google straight to your screen. Google's senior leaders will take the stage to share new innovations that will help you stay at the forefront of the advertising industry. The keynote presentation will be followed by an expert panel, exclusive to the online event. These product and industry experts will help turn announcements into actionable takeaways for your business. Treat your top clients to a Google Marketing Live: Extended watch party. Register here and we'll provide you with everything you need to host a viewing—and bring the magic of Google Marketing Live: Extended to your team and customers. Register for Google Marketing Live: Extended today!

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Learn about DoubleClick Dynamic Creative Solutions and join our webinar series

Monday, August 11, 2014

DoubleClick Advertiser blog
Today’s consumers expect to see tailored and relevant ads, and DoubleClick Dynamic Creative can help you use the information about who is viewing an ad to build smarter and more relevant creatives for every viewer. Learn about DoubleClick Dynamic Creative today by visiting our Dynamic Solutions page on the Rich Media Gallery and joining this week’s training webinar series.

Watch this video:

Find DoubleClick Dynamic Creative solutions by vertical.

Check out our Dynamic Creative Solutions page in the Rich Media Gallery to learn how to get started with DoubleClick Rich Media Dynamic Creative. You’ll find industry-specific information, best practices and creative examples for retail, travel, auto, and telecom verticals.
Join this week’s DoubleClick Dynamic Creative webinar series.
Want to learn more in an interactive environment? Join our product experts for this week’s DoubleClick Dynamic Creative webinar series. See the schedule below and register through the links below.

Introduction to Dynamic Creative – 8/12 at 9 AM PST / 12 PM EST
Learn about the benefits of DoubleClick Dynamic Creative and see how it works. You’ll also learn the differences between basic and advanced formats, how to set up and make changes, and how to use advanced targeting. Register

Advanced Dynamic Creative Workflow – 8/13 at 9 AM PST / 12 PM EST
Learn the advanced dynamic creative workflow. We’ll cover the pre-launch, launch, and post-launch processes for advanced formats, along with advanced dynamic strategy kits. You’ll also learn troubleshooting tips and tricks to help you with the more advanced dynamic creatives. Register

Dynamic Creative Best Practices – 8/14 at 9 AM PST / 12 PM EST
Build your knowledge and learn best practices for designing, developing, and revising dynamic creative. We’ll cover advanced features, like creative dimension filtering, autosizing, and more. Register

If you’ve taken Fundamentals training for DoubleClick Campaign Manager and DoubleClick Rich Media, these resources will help you better understand how to implement dynamic creative. If you haven’t already, be sure to take DoubleClick Campaign Manager Fundamentals and Rich Media Fundamentals and get your certificate of completion.

Watch a pre-recorded webinar.
Can’t make this week’s webinar series? No worries! You can watch a recorded webinar in our Help Center to learn more dynamic creative best practices. While you’re there, be sure to read about ourlatest release notes.

Stay connected with DoubleClick Training by subscribing to training updates.
Posted by Ilinka Zaharčeva, DoubleClick Rich Media Product Trainer

Animal Planet leverages rich media and video advertising across platforms to engage viewers for River Monsters premiere

Tuesday, June 28, 2011

Mobile, video and rich media advertising are changing the way that businesses capture user attention, bringing together the power of sight, sound and motion to engage audiences like never before. To build awareness for the new season of their popular River Monsters series Animal Planet, the ‘Surprisingly Human’ TV network, launched an integrated media campaign across platforms to bring the show to life with the broadest audience possible - driving more than 900k YouTube video views in the weeks leading up to the premiere.

The River Monsters campaign ran across both YouTube and the AdMob network, bringing a sneak peak of the upcoming season to users whether they were on a desktop computer or their mobile phone. Rich media display ads on YouTube enabled the star of the show to pop out of the YouTube Channel to introduce new creatures to potential viewers, while video advertising offered a glimpse at upcoming episodes of the new season.

On the YouTube desktop website, users were able to interact with the River Monsters whether they were searching for their favorite video, watching partner content or browsing the homepage. Ads led visitors to a custom mimicry gadget on the Animal Planet Brand Channel, where the host of the show jumped out of the ad to highlight the most exciting portions of the featured video:

In-Stream Ads on YouTube are also available in the YouTube Android app, enabling Animal Planet to extend this engagement opportunity to mobile users. Including Interactive Video Ads on the AdMob network further expanded the mobile campaign - giving users the opportunity to watch a preview of the River Monsters show, share the video through social media, learn more on the show’s mobile website and watch additional videos, all from within the mobile ad.

To stir up even more excitement on the day of the premiere, a Rich Media Masthead on the YouTube homepage revealed clips from the upcoming episode and reminded users to tune in:

The River Monsters campaign was hugely successful:

YouTube advertising generated more than 930,000 video views on the River Monster clips

Nearly 2,000 users subscribed to the River Monsters Brand Channel

Mobile In-Stream Overlay Ads received more than 3 million impressions, with 84% of mobile users completing the video

Interactive Video Ads on AdMob generated another 6 million impressions, with 75,000 users engaging with one of the interactive elements in the ad creative

The combination of compelling rich media and video advertising on both desktop and mobile created an engaging experience that increased social buzz around the show and led to a premiere that exceeded expectations.

Posted by Vicky Homan, Product Marketing Manager, Mobile Ads

Partners Blog

Great work around the globe

Get a first look at Google’s newest product innovations

Learn about DoubleClick Dynamic Creative Solutions and join our webinar series

Animal Planet leverages rich media and video advertising across platforms to engage viewers for River Monsters premiere

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