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Enjoy the spotlight at Cannes Lions for a good cause
Wednesday, March 16, 2011
Creative people on YouTube love turning an idea into a brilliant production. They want their work to matter.
With this in mind, we’ve partnered with the 58th Cannes Lions International Festival of Creativity on
Good Work
, a new program that gives creative professionals the opportunity to use their skills to make a difference and gain recognition their work. Learn more in this video:
Through
Good Work
, nonprofits from all over the world can submit a brief for a video ad promoting their cause. These organizations often lack the resources and time to create a truly great ad for their cause - and this is where you can help. Pick a brief you want to work on from the
Good Work
briefs gallery and make an ad for that organization. Your ad can be inspirational, thought-provoking, funny, or serious - just make sure it’s innovative and compulsively watchable.
If you succeed, you might be strutting your stuff at this year’s Cannes Festival - five talented people will win a trip to Cannes and have their work showcased there. Could it be you?
The deadline to submit your entry
here
is May 9, 2011. A jury of top industry experts chaired by Craig Davis, Chief Creative Officer Publicis Mojo and founder of Brandkarma, will announce the winners on May 21, 2011.
Posted by Supriya Sharma, YouTube Product Marketing Managaer
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