Google Partners Blog: Apps

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App promoters: Are you prepared for a surge in downloads this holiday season?

Wednesday, November 7, 2012

29% of shoppers planning to purchase smartphonesGoogle TrendsMaximizing reach with search and display adsTripIthere
Maximizing ROI with Conversion OptimizerGREEConversion Optimizerhere

Make sure you’re reaching people when they search for apps like yours and help them easily download your app with click-to-download ads and mobile app extensions

Reach relevant users within over 300,000 premium apps on the Google Display Network with image and text ads

Track downloads on Android and iOS with AdWords conversion tracking and optimize ROI with the automated bidding feature, the Conversion Optimizer for apps

Measure in-app user activity with Mobile App Analytics in order to optimize

Increase app promotion campaign budgets for the holidays to account for additional ad clicks

Learn with Google webinar
Posted by Jessica Sapick, Product Marketing Manager, Mobile

Google

Better bids, better ads, more downloads: New app promotion tools for advertisers

Monday, September 10, 2012

CPA Bidding with Conversion OptimizerConversion Optimizer

Ad Formats

The ad rotates to display all the information when a user clicks on the ad.
The user has to click on Download to go to the app download page.

http://goo.gl/B49maPosted by Chrix Finne, Product Manager, Mobile Ads

Google

Labels: Apps , Optimization , Webinars

Hangouts can be even more interactive

Friday, July 27, 2012

Donut HornsB-REELLower Thirdreality show trivia game that BRAVO madea great directory for thema one-sheeterCheck out our scheduleThe Webby AwardsPosted by Caro McCarthy, PMM, Google+ for Business

Google

Labels: API , Apps , Developers , Google+

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App promoters: Are you prepared for a surge in downloads this holiday season?

Better bids, better ads, more downloads: New app promotion tools for advertisers

Hangouts can be even more interactive

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