Partners Blog
What's new @ Google? Tips and tools for agencies
Academy for Ads: On-The-Go Training for Google's Ad Products
Monday, October 3, 2016
Becoming a digital advertising expert takes time, and it’s important to get off to a good start. Only 50 percent of marketers say they’re confident in their knowledge of digital advertising,
1
despite the wide range of educational materials available – sometimes “more” isn’t the same as “better.” You’ve told us that you want quick, bite-sized training in more interactive formats. And we heard you.
We’re pleased to announce
Academy for Ads
, a new digital training platform designed to help you learn how to use Google’s ad products in a mobile-first world. We built Academy for Ads to promote learning on-the-go, whether you’re on a laptop, a desktop, or a mobile device.
Grow your Google product know-how
Guided by input from our team of product experts, Academy for Ads courses cover the topics that matter most to Google advertisers – from AdWords basics and the essentials of campaign management to bid strategies, reporting, optimization, and more ways to successfully advertise with Google.
Learning paths, Assessments, and Achievements
We’ve organized the courses into “Learning paths” that you can walk through at your own pace. At the end of each path, take an Assessment and earn an Achievement to show that you know your stuff. Earning an Achievement for AdWords helps prepare you to take the
AdWords Certification exam in Google Partners
, or try deeper education offerings such as
AdWords Academy
.
A few example Learning paths:
Digital concepts: Learn the essentials of online ads, including third-party ad-serving, programmatic buying, remarketing, and more.
Get started with AdWords: Learn the basics of AdWords and prepare for the
AdWords Certification exam offered by Google Partners
.
Get started with AdWords Display: Learn how you can show ads to your online audience via the Google Display Network.
Get started with Video for Brand: Get an overview of digital video landscape and the benefits of Google’s online video offerings, including Google Preferred. Learn how Google's advertising solutions map to awareness, consideration, and brand lift, along with more detailed steps on implementation and policy.
Get started with DoubleClick Bid Manager*: Learn your way around Bid Manager, what it offers and how you can use it to manage your online marketing campaigns.
*Only accessible to DoubleClick Bid Manager clients
Academy for Ads also offers training for DoubleClick clients, with Learning paths covering Bid Manager and Ad Exchange – and more to come.
Get started
If you already use Google Partners, you can sign in through the Partners portal at
g.co/learnwithpartners
— or, you can go directly to
g.co/AcademyforAds
to sign up and start sampling courses and Learning paths. We’re constantly adding more content, so if you like what you learn, keep coming back for more.
Posted by Tracy Bizelli, Head of Academy for Ads
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6 Fundamentals to Managing Digital Marketing in 2015
, TFM Insights (January 2015)
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