Google Partners Blog: Mobile will require advertisers to redefine how they measure success

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Mobile will require advertisers to redefine how they measure success

Wednesday, July 11, 2012

Google: How are you helping your clients to assign dollar values to mobile all along the funnel?Kerri: 6 minute call duration = an interested consumer
Agents convert 30% of interested consumers
Interested Consumers * 30% = # of conversionsGoogle: What types of clients have you seen be successful with understanding the value of these micro- conversions?Kerri:Google: What success stories or best in class examples can you share?Kerri:Google: What's iProspect POV on where mobile is going?Kerri:
Posted by: Samantha Podos Nowak, Product Marketing Manager, Mobile Ads

Labels: Interviews , iProspect , Marketing Solutions , Mobile

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