Partners Blog
What's new @ Google? Tips and tools for agencies
What's new with the Ad Planner 1000, July 2010 edition
Tuesday, August 31, 2010
We've announced July's list for the
Ad Planner 1000
, a list of the top 1,000 global sites on the web by unique users as measured by
DoubleClick Ad Planner
. The sites on this list reflect 3 seasonal trends:
Users are playing, not watching sports -
Fifa.com
,
NBA.com
and
ESPN.com
all saw declines as regular visitors turned off their computers and headed outside to play.
Users are, however, watching blockbusters -
Fandango.com
,
moviefone.com
,
rottentomatoes.com
and
netflix.com
all saw traffic increases.
Users are being social -
Cooking sites like
allrecipes.com
and
cooks.com
saw increases, as did dating sites
zoosk.com
and
match.com
, while
twitter.com
and
hi5.com
saw declines
For the complete update, visit the
DoubleClick Advertiser Blog
and the
Ad Planner 1000
.
Posted by Agency Ad Solutions Blog Team
Google and Razorfish POV on Integrated DR Marketing for Multi-Channel Retailers
Monday, August 30, 2010
Since the launch of
AdWords in 2000
, Google has worked with advertisers and their agencies to increase brand and product awareness -- and to drive sales -- by helping advertisers reach the right person, in the right place, at the right time, through the effective use of search advertising. The success of this tactic has generally been measured by connecting search advertising campaigns to revenue within the e-commerce domain.
As consumers have become accustomed to a multi-channel world, however, it has become important to look outside the "e-commerce box" to measure search campaign success. The goal in doing so is to find the correlation between search advertising and overall company sales, both online and offline, as customers are present in both places.
In recent times, a growing number of our customers have asked us and their agencies how they should approach the concept of quantifying online's impact on in-store sales. We recently thought through the concept with Razorfish and came up with a joint POV; you can find that on the Razorfish site,
here
.
Originally
posted
to the
Google Retail Advertising Blog
.
Posted by Brett Goffin, Google Retail Team
Update your Google Advertising Professionals Qualification to the Google Certification Program by October 31
Wednesday, August 25, 2010
We
recently launched
the
Google Certification Program
and we’re glad that thousands of you all over the world have taken the new exams and joined the program. This certification program replaces the Google Advertising Professionals program. To provide you with time to make the transition, we’ve run both programs side by side during a six month grace period which ends in October. To retain certified status and continue using the badge within your marketing collateral, you’ll need to meet the requirements of the new program.
What’s the difference between the two programs? With the Google Certification Program, we’re offering updated learning materials written by Google experts. We’ve developed four in-depth exams on AdWords management called Fundamentals, Advanced Search, Advanced Display and Advanced Reporting & Analysis. The exams are designed to prove proficiency in these areas and are being widely adopted by employees of search marketing agencies. In addition to this, we launched
Google Partner Search
, a directory to help advertisers find agencies to manage their campaigns. Currently, all Google Advertising Professionals who have opted in are part of Google Partner Search, but this will not be the case by the end of October.
We’re informing all of you who have qualified under the old Google Advertising Professionals program to update to the Google Certification Program. In order to do so, a company must meet a
minimum AdWords spend level
, and have at least one employee become individually qualified under the Google Certification Program.
If you have an employee that already qualified under the old program, this is a great time for them to update their skills through the Google Certification Program. Upon completion, just update your company profile so that advertisers can find you using Google Partner Search.
To learn more about the Google Certification Program
visit our Help Center
.
Posted by Jason Shafton, Product Marketing Manager
Run On!
Wednesday, August 25, 2010
Cross posted from the
Official Google Blog
Original Posting
By Avni Shah, Group Product Manager, Geo on 8/19/10
This is part of our summer series of new Search Stories. Look for the label
Search Stories
and subscribe to the series.
Recently, a group of Google product managers challenged one another to run 100 miles over 30 days in the interest of encouraging summer fitness. I grew up in Huntsville, AL, where I always loved exercising and experiencing the great outdoors, so I took to the challenge immediately. One hundred and thirty-three miles and a few pairs of new running shoes later, it was an incredible opportunity to push myself further than I’d ever imagined. But, I must admit—it wasn’t easy!
I’m delighted to help introduce our latest Search Story, Healthy Habits. This is a story of one woman’s journey to get back into shape. It shows the difficulties of sticking to a workout routine, and the empowerment that comes with reaching—and even exceeding your goals. It highlights the many tools and tricks that make Google a great workout companion, and I hope it inspires you to incorporate new healthy habits into your own lifestyle.
Enjoy this week’s video, and don’t forget to
check out the other videos
if you haven’t already. Search (and run) on!
Providing a safer display ad buying experience
Friday, August 20, 2010
This week
AdExchanger.com
featured a Q&A with Scott Spencer, Group Product Manager, DoubleClick Ad Exchange, and Jason Miller, Group Product Manager, Google Display Network on the display media space and how Google is providing advertisers a brand safe experience on the Google Display Network. Here’s an excerpt of what they shared:
What are you investing in as it relates to providing a brand safe experience for advertisers across the Google Display Network?
Jason Miller:
On the Google Display Network, we genuinely believe that marketers and agencies get access to the most brand-friendly network out there.
It’s important to emphasize that Google's technological expertise is in doing two things very well: first, crawling and analyzing content at great scale (as a search engine that’s Google’s core competency) - and second, targeting ads precisely at massive scale. We’ve applied this to the Display Network for quite some time.
We broadly invest in 4 areas to ensure brand safety:
First, strict policies. We don’t permit sites with content that violates our program policies.
Second, technology. Several layers of review - before admission to the network, the precise time of ad serving, and continuous automatic scanning - uphold our program policies. We do real-time blocking of ads if the page violates policy. We do this at massive scale and at a page/URL level - not just a site level.
Third, transparency. We offer domain - and, importantly, URL - level reporting. This provides deep insight into the sites and pages where our clients’ ads were served, on-demand. Major advertisers regularly get a report that shows what their ads looked like in the context of a given page.
Finally, advertiser controls. We give advertisers a robust set of controls to closely manage their ad delivery across the GDN, including hand-picked bundles of sites (such as the Ad Planner 1000) or individual sites, an above the fold filter, specific site and category exclusions.
Recently, we signed up to the standards and practices under the IAB’s Networks and Exchanges Quality Assurance Guidelines.
For the complete interview, including commentary on DoubleClick Ad Exchange enhancements and the safety of inventory on the Google Display Network and DoubleClick Ad Exchange, visit
AdExchanger.com
.
Posted by Agency Ad Solutions Blog Team
Case study - Fortune 500 Financial Services company finds success with Mobile Ads
Thursday, August 19, 2010
Last week, our friends at the
recently launched
Google Mobile Ads Blog featured a story on how a Fortune 500 Financial Services client, in partnership with the digital agency
Rosetta
, drove traffic and conversions with mobile ad campaigns.
In particular, the client saw mobile click-through rates almost eight times higher than desktop CTRs, and a lift in incremental web traffic from mobile. Most importantly, users were signing up for the client’s services via their phones.
Want to read more? Visit the Mobile Ads Blog for the
full post
.
Posted by Agency Ad Solutions Blog Team
New Tutorial! Ad Planner Export to AdWords Feature
Wednesday, August 18, 2010
DoubleClick Ad Planner
helps you research and identify the web sites most likely to attract your client's audience. With Ad Planner, you can select sites,
add them to a client's media plan
and easily export them directly into an AdWords account as a new campaign, or add them to an existing campaign or ad group.
Many of you requested this feature because you wanted an easy way to plan and buy Google Display Network (GDN) campaigns for clients using Ad Planner.
Exporting to AdWords is easy and this online tutorial will show you how to take advantage of it. In this video, you’ll learn more about:
Creating a media plan and finding GDN placements
Exporting your plan to AdWords
Setting up a new campaign or adding to existing campaign in AdWords
click here to watch the video
Posted by Pamela Eng, Product Marketing Manager
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