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Content Network Success Profile: Murad skincare
Tuesday, June 10, 2008
Posted by Cathy Bishop, Creative Team
Problem:
Skincare company Murad had used AdWords to advertise on Google's search network for years with strong results. However, after finding that sales growth for one of their product lines had hit a ceiling, Murad was challenged with reaching new customers while keeping acquisition costs low.
Solution:
Murad partnered with Internet marketing agency WebMetro, who recommended using
Google's content network
to increase their ads' visibility and boost product sales. Using
Placement Performance Reports
(PPR), WebMetro was able to identify which sites were performing well and adjust their bids accordingly.
Results:
WebMetro increased Murad's sales by 15% and lowered their overall cost per acquisition by 13% through advertising on the content network.
If you're looking for additional traffic for your clients or are interested in learning more about Murad and WebMetro's success,
read the full story
for details.
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