Partners Blog
What's new @ Google? Tips and tools for agencies
Quick and easy ad group creation
Monday, August 4, 2008
Keyword lists can be like people: some are highly organized; some are not. An organized account is easier to manage and target effectively, so the next time you find yourself faced with a long list of disparate keywords that need to be broken into different ad groups, try using the
Keyword Grouper
tool in
AdWords Editor
.
You'll find the Keyword Grouper tool located in the Tools menu of AdWords Editor. To use it, select the keywords in a campaign that you wish to organize, and the tool will generate common themes based on those keywords. AdWords Editor will then give you the option to create new ad groups from those themes, and will move the corresponding keywords into the new ad groups. You'll be able to see the proposed ad groups before you save any changes, so test it out for yourself.
Visit our Help Center for more tips on
organizing your account
and AdWords Editor's
features and functionality
.
Posted by Bill Yancey, Agency Team
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