Partners Blog
What's new @ Google? Tips and tools for agencies
Google Ad Planner: new features, wider availability
Tuesday, November 11, 2008
Since we
launched
Google Ad Planner a few months ago, you've suggested more ways we could help improve your media planning process. First, we're excited to announce that Ad Planner is now accessible to anyone with a Google account. Second, we've released a number of new features that we built based on your direct input.
Define your audience by keywords and geography
In response to your requests for more audience definition options, we've enhanced Google Ad Planner to support search queries and geo-targeting. For example, now you can find video game enthusiasts based on their likeliness to search for keywords such as "video games" or "video game cheats." You can also drill-down to a specific state or metros (region or cities in geographies outside the US).
Managing your site results
With three new
site ranking methods
, you can decide how you want your site results ranked and displayed. You can choose between sites most likely to attract your target audience, larger known sites to increase your campaign scale, or a balance between the two. By applying
other site filters
, you can narrow your search to only sites that accept ads, sites in specific categories like "Video Games," or sites that end with a particular domain suffix like ".edu."
Click on image for full-size version
Analyze your media plan
With Google Ad Planner's new
interactive bubble chart
, you can compare sites in your media plan by demographics, frequency, traffic, and unique visitors. In the example below, the red bubble shows a site heavily skewed towards females under 35, which is inconsistent with other sites in the media plan. By discovering such outliers, you can easily refine your media plan targeting.
Click on image for full-size version
International demographic data
We've expanded demographic audience data to include France, Germany, Italy, Spain, and the UK. We look forward to continuing to expand the number of countries Ad Planner covers.
Sign in now
to see the improvements, maybe check out a
training video
or two, and
let us know
what you think.
[Cross-posted from Inside AdWords blog.]
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