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What's new @ Google? Tips and tools for agencies
A little holiday helper: Display ad builder
Tuesday, November 25, 2008
You've probably heard of the AdWords display ad builder, our free tool that enables you to create image ads quickly and easily. As the holidays approach, it's important for retail and other consumer-oriented businesses to highlight their key products and be able to create fresh ads based on inventory and demand levels. Display ad builder can help you do just that, without the need for professional designers or a long turn-around time.
Here are some ideas for how to use the display ad builder tool and image ads to help drive sales for your clients:
Create image ads around a high-demand product, and use text to highlight any deals or promotions you're offering for the holidays. For example, if there's a lot of demand for a particular toy (perhaps the Tickle Me Elmo of 2008), use an image of that toy to drive user recall and entice them to buy the item from your store.
Create multiple ads so that as the holidays approach, you can react quickly to inventory levels and demand.
Use images to promote items that aren't selling as well. It can be easy for shoppers to think only of what's hot this holiday season. Images can remind them of additional needs, like household goods or appliances that are good gift ideas but may not get a lot of hype.
Use holiday pictures and backgrounds to create themed ads. As the holiday season approaches, use image ads to convey greetings and highlight any special offers.
If you'd like to learn more about the display ad builder, or how to use image ads, you can visit our
display ad builder site
, or
watch our tutorial
.
Posted by Vivek Tata, Business Marketing Manager
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