Paid search is a proven direct response tool. But did you know it can be a powerful brand building strategy for travel marketers?
In a recent study, Google and OTX explored how search can impact branding across five product categories: Air, Car Rental, Cruise, Hotel and Online Travel Agency. Join Cynthia Goodrich, Senior Marketing Manager for Travel at Google, and Julie Cannova, Executive Vice President at OTX, on Thursday, April 30, 2009, as they walk through the study results, and show how paid search can lift key metrics for your clients' brands and increase site traffic.
The results may surprise you...and change how you utilize search to market your brand.
What: Google and OTX Present: The Brand Value of Search
Date: Thursday, April 30, 2009
Time: 10amPST / 12pmCST / 1pmEST