Although the Wonder wheel suggestions are a great guide, you know your clients' products and services best. If a logical ad group theme is missing from tool suggestions, add it. If the tool suggests themes that don't make sense, don't add them.
The next step in the content campaign creation process is to add your keywords. Use the
Keyword Tool to help generate keywords. Input your
new ad group theme into the Keyword Tool, click 'Get Ideas' and then sort by "Approx Avg Search Volume" to refine the list to those with the most search traffic. There isn't a recommended length for your keyword list - it should be long enough to convey the theme but short enough to avoid unnecessary keywords.
