Google Partners Blog: DoubleClick Spotlight: Display Benchmarks

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DoubleClick Spotlight: Display Benchmarks

Friday, June 19, 2009

If you're ever left scratching your head wondering how your campaign performed against the rest of the industry, then this development from DoubleClick may interest you.
Introducing the DoubleClick Benchmarks Report, a comprehensive set of benchmarks derived from data across DART for Advertisers based on rigorous methodology with input from the Advertising Research Foundation.
The latest report, available for download on DoubleClick.com, covers 2008 benchmarks across ad format, ad size and industry vertical. Normalized across hundreds of advertisers, thousands of campaigns, and tens of billions of ad impressions, the DoubleClick Benchmarks Report gives you information on:

Static image ads, Flash, and DoubleClick rich media formats
Average click-through, interaction, expansion, and video complete rates
Benchmarks across various creative sizes and industry verticals
Worldwide overall performance norms

To catch an overview of DoubleClick's display advertising benchmarks, register for the IAB-hosted webinar on June 24, 2009, Benchmarking Ahead: IAB reveals the DoubleClick Benchmarks Report. The webinar will be led by Ari Paparo, Group Product Manager for Google, who oversees the product vision for rich media, video and display advertising technology.
Date: June 24, 2009Time: 9am PST / 11am CST/ 12pm ESTRegister herePosted by Pamela Eng, DoubleClick Marketing Manager

Labels: Account Planner , Display , DoubleClick , Industry Resources , Industry Spotlights , Media Buyer , Media Planner

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