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Holiday Campaign Countdown - Mark your calendars!
Wednesday, September 9, 2009
What's that? Is it the jingle of holiday bells and the smell of mincemeat pies? Probably not (more likely the ice cream truck and the next door neighbor's barbeque). However, before you know it, the holidays will be here and it is never too early to dig out the festive decorations and start planning seasonal campaigns with your clients.
To help you along, we will be regularly posting seasonally-focused resources and strategies through the next few months, starting with key dates:
1. Mark Thanksgiving, Black Friday and Cyber Monday on your calendars
Source: comScore Press Release, December 3, 2008
Instead of relaxing on the couch watching football games, customers are working off the Tryptophan by searching for early holiday deals. Their enthusiasm continues through the weekend to Cyber Monday, where they start the work week off with a round of e-retail therapy.
2. Don't Forget Green Monday
Source: comScore Press Release, December 21, 2008. Includes top 10 online spending days of 2008 holiday season through December 20th.
Also be sure to mark Green Monday on your calendar - typically seen as the last day for customers to order gifts online without having to pay for expedited shipping.
Want more retail tips? Visit the
Google Retail Blog
or follow the Retail Team on
Twitter
.
Posted by Katie Wasilenko, Agency Marketing
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