Partners Blog
What's new @ Google? Tips and tools for agencies
New ways to optimize Content Network campaigns
Wednesday, December 16, 2009
We are often asked about how to maximize the ROI from Content Network campaigns. What type of targeting should I use? How many keywords and ad groups should I have? How can I develop effective creatives?
Behind the scenes of many new product introductions this year, we have developed a set of best practices to answer some of these questions for you. Recently introduced as part of a new initiative called Optimization University, these are now available to everyone through a series of 6 videos and the
Getting Started guide
. The guide and videos provide a conceptual walk-through and product demos of major steps in executing a Content Network campaign.
campaign setup best practices
creative appropriate ad groups
selecting effective keywords
developing high impact ad creative
bidding strategies
conversion tracking and tweaking for ROI
Along with simple tips and tricks to improve ROI, we also go over several tools, such as
Wonder Wheel
,
Keyword Tool
and
Conversion Tracking
, that help you be more efficient with the process. The recommendations are based on our analysis of thousands of campaigns, successful and unsuccessful ones, to understand what works and what doesn't. They are easy enough for you to start applying them to your campaigns today.
If you're starting a new Content Network campaign, watch the first video below; you may find it to be particularly valuable.
(
click here to view video
)
And you can always
bookmark the playlist
or find all the latest videos on our
YouTube channel
.
Posted by Aman Govil, Product Marketing Manager, Google Content Network
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