Partners Blog
What's new @ Google? Tips and tools for agencies
New Analytics reports - AdWords Search Funnels
Wednesday, March 24, 2010
Over the next few weeks, a new set of reports called
AdWords Search Funnels
(beta) will be made available in your clients' AdWords accounts.
This set of reports describes the Google.com search ad click and impression behavior leading up to a conversion. They provide data on how "upper-funnel" keywords behave on the conversion path prior to the last ad click. In addition to a Top Conversions report, Search Funnels consists of 7 reports including Assisted Conversions, First and Last Click Analysis, Time Lag, and Path Length. The information in these reports will give you even more insight into the ads customers interact with before converting on clients' sites so you can make even more informed decisions about the keywords, ad groups and campaigns in their AdWords accounts.
Take a look at this video giving an overview of the new reports:
(click
here
to view video)
Note: Over the next few weeks, the Search Funnels beta will be rolled out gradually to all accounts. They are available only in your AdWords account and not in Google Analytics. They are activated when you have
AdWords Conversion Tracking
running or if you've
imported goals or transactions
from Analytics into AdWords, and will only show data for keywords that show up in at least one conversion path. Search Funnel data is currently limited to search ads showing on Google.com, and for ad impressions and clicks within 30 days of the conversion.
For additional information, please visit the
Inside AdWords Blog
.
Posted by Jeff Gillis, Product Marketing Manager
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