Partners Blog
What's new @ Google? Tips and tools for agencies
Getting Ready for the Holidays: Google Product Search
Monday, August 16, 2010
We're pleased to kick off the 2010 holiday blog post series, "Getting Ready for the Holidays." As we did in 2009 with the
Holiday Campaign Countdown series
, we'll once again be regularly posting seasonally-focused resources and strategies through the next few months, starting off with best practices from the Google Product Search team.
As we draw closer to Q4, it's a good time to make sure you're getting your clients all the traffic you can from free sources. Most of your retail clients are probably already participating in
Google Product Search
, a free and powerful way for merchants to connect their products to millions of shoppers on the web. If they're not, send them over to
google.com/products/submit
to get them started. If they are, here are some tips to make sure they're getting the most out of this free product:
Submitting all required and suggested attributes, including "
unique product identifiers
." These unique identifiers will soon be necessary to be included in Google Product Search listings.
Sign up for product-based ad formats, like
Google Product Extensions
. These ad formats are powered by the merchant's product data feed, and they provide users with more information than standard text ads.
Urge your clients to
submit product reviews
when they have them. Merchants who submit product reviews to Google will have their logos displayed on product pages when their reviews appear, adding another source of free traffic.
Help your clients sign up for
Google Places
, which will help online shoppers find their store locations and hours and complete the cross-channel shopping experience.
For more information, visit
google.com/products/submit
.
Posted by Vivek Tata, Product Marketing Manager
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