Partners Blog
What's new @ Google? Tips and tools for agencies
This Week in Product Updates, September 9, 2010
Thursday, September 9, 2010
Every week we’ll be providing a brief update on the latest Google product and feature updates relevant to our agency partners. To see past updates, look for the “This Week in Product Updates” label.
We worked up a storm heading into Labor Day, launching a bidding tools resource, YouTube channel and video exclusions, Analytics and mobile ads updates and Google Alerts in Realtime. Looking for a way to kick the back-to-work blues? Get moving to the Google Beat!
Search
New resource - Conversion-based bid management tools:
We developed a new guide outlining Google's conversion prediction technology, details of our advanced bid management products (Conversion Optimizer and Enhanced CPC), and how to choose which product is best for you and your clients. You can download the resource
here
.
Display
Ad Planner 1000, July 2010:
The DoubleClick Ad Planner team released the July 2010
Ad Planner 1000
. Visit the DoubleClick Advertiser Blog to learn more about seasonal trends that may impact the sites you choose to include in clients' media plans.
YouTube Channel and Video Exclusions via AdWords:
We launched video and channel exclusions in AdWords as way for you to prevent your clients’ ads from showing on specific channels and videos. Such targeting excludes may be beneficial for those clients interested in performance improvement or ensuring association with brand-appropriate content. For more details visit the
Inside AdWords Blog
.
Mobile
New Development in Mobile Ads - Hyperlocal Ad Features:
We rolled out a new advertising feature that gives hyperlocal distance information in search ad results on mobile devices with full Internet browsers. Ads show a marker with distance between the user and the business as well as the business address and phone number. Clients must have location extensions enabled and be opted in to iPhone and other mobile devices with full Internet browser to take advantage of this new format. Visit the
Help Center
and the
Google Mobile Blog
for more mobile updates.
Reporting & Analytics
Updates - weighted sort and tools to debug tracking code:
Last week the Google Analytics team released
weighted sort
, which allows you to weight sort on a computed metric by the number of data points, bringing you the most interesting and actionable rows first. In addition the team
launched
a debugging version of the Analytics Tracking code called
ga_debug.js
to verify tracking code setup. Visit the
Google Analytics blog
for the complete updates.
Industry Resources
Think Holiday with Google webinar - deck now available:
The deck from last month's "Think Holiday" webinar is now available for download on the
Google Retail Blog
. Take a look at what trends we're seeing, including an increase in private sales and group buying sites, the role of smartphones in the shopping landscape, and how new 'friends' engage with your brand.
New POV on integrated DR marketing:
We developed a POV in partnership with the digital agency Razorfish on how to approach the concept of quantifying online's impact on in-store sales. Visit the
agency blog
to learn more and download a copy.
In other news
Hot off the Cyber-press:
Now it’s even easier to stay in the know about topics important to you with
Google Alerts in Realtime
. You can create an alert specifically for “updates” to get an email the moment your topic appears on Twitter or other short-form services.
Get the Google Beat:
With data from
Google Trends
,
Google Insights for Search
and more, the Google Beat will gives you a snapshot of the topics that prompted people to turn to the web over the past week. Check out
this week’s premier video
and subscribe to the
Google Beat YouTube channel
.
Posted by Agency Ad Solutions Blog Team
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