Partners Blog
What's new @ Google? Tips and tools for agencies
Google Media Solutions Series: Part 2, YouTube - Bring Creative Solutions to Your Clients
Monday, October 11, 2010
Thanks for joining us for the second installment of the
Google Media Solutions series
. We switched things up and will be sharing a YouTube update this week, with the Google Display Network and Remarketing post coming next week.
Online video represents a huge opportunity to reach potential customers with new, compelling formats. YouTube is the
perfect platform
to reach these customers, drive sales and enhance branding initiatives.
There are many benefits to advertising on YouTube. It is a unique platform which allows your clients to reach potential customers who are engaging online. You can set up YouTube campaigns through the AdWords interface. With our new
YouTube Video Targeting Tool
, you can target specific audiences based on interest, demographic or specific video content. Your clients can create their message and share it with consumers with their videos or display ads. Additionally, after running a campaign, you can use
YouTube Insight
to learn how potential customers are interacting with your clients' videos.
There might be some confusion around YouTube ad formats, so here’s some clarification:
I am not sure if my clients' audiences are on YouTube?:
Your clients'
audiences
are watching YouTube videos. YouTube has users of all ages and 32% of users are between the ages of 35 and 54*. In fact, if the YouTube audience were a country, it would be the 3rd largest country in the world with over 420 million unique visitors every month.
Our clients don’t have video content. How can we use YouTube?:
You don’t need to have video content to advertise on YouTube. You can target your clients' audiences on YouTube with display, text or video ads. Our recommendation, since YouTube is a visual medium, is to test out display ads.
Is there professional content on YouTube?:
YouTube has over 3,500 content partners, including
CBS
,
TV Guide
,
Fred
and
JuicyStar07
. Our partners are actively uploading content and the video landscape is constantly changing. As this is the case, your clients' target audiences are returning to see new, updated content on YouTube!
Check in next week for the third post, which will be on the Google Display Network, Remarketing and great tips for reaching your customers while they browse the web!
Posted by Laura Salzberg, Agency Team
* comScore MediaMetrix, September 2009
Labels
Account Manager
88
Account Planner
100
Ad Planner
21
AdWords Editor
23
Analytics
38
Case study
44
Coffee break with clients
5
Creative/Production
39
Display
42
DoubleClick
40
Google Display Network
47
Google Media Solutions Series
4
Holiday
16
Industry Resources
114
Local Marketing
9
Media Buyer
71
Media Planner
108
Mobile
42
Optimization
63
Quality Score
13
Search Specialist
133
Tools
94
Training
141
YouTube
51
Archive
March
( 2 )
December
( 4 )
November
( 1 )
October
( 3 )
September
( 2 )
August
( 2 )
July
( 4 )
June
( 4 )
May
( 3 )
March
( 2 )
February
( 1 )
January
( 2 )
December
( 1 )
October
( 1 )
August
( 1 )
July
( 1 )
June
( 3 )
May
( 3 )
April
( 2 )
March
( 2 )
February
( 3 )
December
( 1 )
November
( 2 )
October
( 2 )
September
( 1 )
July
( 1 )
June
( 4 )
May
( 1 )
April
( 1 )
February
( 1 )
December
( 2 )
November
( 4 )
September
( 1 )
August
( 2 )
July
( 3 )
June
( 5 )
May
( 6 )
April
( 5 )
March
( 7 )
February
( 5 )
January
( 1 )
December
( 8 )
November
( 4 )
October
( 8 )
September
( 3 )
August
( 8 )
July
( 6 )
June
( 5 )
May
( 8 )
April
( 8 )
March
( 7 )
February
( 4 )
January
( 2 )
December
( 5 )
November
( 3 )
October
( 4 )
September
( 3 )
August
( 5 )
July
( 2 )
June
( 6 )
May
( 11 )
April
( 3 )
March
( 8 )
February
( 4 )
January
( 6 )
December
( 6 )
November
( 5 )
October
( 9 )
September
( 10 )
August
( 8 )
July
( 4 )
June
( 10 )
May
( 6 )
April
( 9 )
March
( 7 )
February
( 4 )
January
( 3 )
December
( 4 )
November
( 9 )
October
( 6 )
September
( 3 )
August
( 7 )
July
( 6 )
June
( 17 )
May
( 9 )
April
( 11 )
March
( 17 )
February
( 12 )
January
( 8 )
December
( 8 )
November
( 12 )
October
( 16 )
September
( 18 )
August
( 16 )
July
( 10 )
June
( 10 )
May
( 7 )
April
( 9 )
March
( 10 )
February
( 11 )
January
( 5 )
December
( 11 )
November
( 11 )
October
( 19 )
September
( 14 )
August
( 14 )
July
( 18 )
June
( 15 )
May
( 13 )
April
( 12 )
March
( 11 )
February
( 7 )
January
( 8 )
December
( 8 )
November
( 5 )
October
( 8 )
September
( 8 )
August
( 8 )
July
( 9 )
June
( 12 )
May
( 10 )
April
( 9 )
March
( 5 )
Feed
