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Google Media Solutions Series, Part 4: Google TV Ads - Tune into success
Wednesday, October 27, 2010
Congratulations, you have made it to the final installment of the
Google Media Solutions series
! We get frequent questions about
Google TV Ads
, whether it's the right platform, how much it costs, how it works. Here’s your crash course.
Google TV Ads is an online marketing place that allows anyone to launch national TV campaigns and measure their success with
timely reporting
. Google TV Ads allows you to
buy the programs that you want
without bundling, pay only for impressions delivered and access
viewership data
from a sample of millions.
Ready to jump in? Let’s dispel a few myths that your clients might have heard:
Does TV advertising fit into my marketing mix?:
Television advertising allows you to
reach a wider audience
than any other advertising medium. Generate brand awareness and demand through sight, sound and motion. It’s also a great supplement to any online strategy - read how
ooVoo
used TV to drive a 500% increase in site traffic!
We want to get started, but we don’t have a commercial. Can you help?:
Of course! You can use the
Google Ad Creation Market Place
to connect with professional ad production houses for as little as $200. Creating compelling, effective TV ads at relatively low costs has never been easier.
But is TV Measurable?:
If you have a website, we recommend tracking and comparing website visits with your TV campaign metrics using
Google Analytics
. Google Analytics can track TV campaign metrics like TV impressions alongside daily web traffic volume.
What does it take to get started? Create a video ad, log into
AdWords
, choose targets and shows and see your ad on TV within 48 hours! Visit the
Getting Started Guide
for more tips.
This post concludes our Google Media Solutions series. Over the past four weeks, we have reviewed
Google AdWords
, the
Google Display Network, Remarketing
,
YouTube
and Google TV Ads. Hopefully you have learned some tips and tricks along the way.
Posted by Laura Salzberg, Agency Team
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