Partners Blog
What's new @ Google? Tips and tools for agencies
This Week in Product Updates, October 14, 2010
Thursday, October 14, 2010
Every week we’ll be providing a brief update on the latest Google product and feature updates relevant to our agency partners. To see past updates, look for the “
This Week in Product Updates
” label.
October - a time for changing leaves, and changing temperatures...followed closely by colds and flu. If you need a flu shot, use Google’s flu onebox to find health tips from the Department of Health and Human Services, as well as nearby locations to get the vaccine.
To keep your clients’ accounts healthy, see our new and updated landing page guidelines, a back-to-basics blog post on search marketing, and the update on Ad Sitelinks for Mobile Ads.
Tip of the week:
Have questions on landing page quality? Be sure to visit the
Help Center
for new and updated landing page and site policy guidelines.
Search:
Google Media Solutions Series: Part 1, Back-to-Basics with Google AdWords and Search Marketing:
Over the next four weeks, we will be sharing tips and tricks for positioning Google products to your clients in the "
Google Media Solutions Series
", starting with Google’s search marketing product, Google AdWords. Visit the
agency blog
for the scoop on common AdWords myths.
Display:
Upcoming remarketing webinar for agencies:
Wednesday, October 27th 11amPST / 1pmCST / 2pmEST. This webinar will provide an overview of remarketing with Google, implementation and optimization best practices, and case studies. Register
here
The Creative Process -- Illustrated on YouTube:
YouTube Show & Tell
, the home for the best creative marketing examples on YouTube, recently interviewed the creative minds behind Old Spice, Dynomighty, and Axe to give you a peek into the creative process behind campaigns that have earned millions of video views. Visit the
YouTube Blog
for the complete interviews.
Mobile:
Mobile Ads + Sitelinks = Love:
We are excited to announce that Mobile Ads are now eligible to show Sitelinks. Clients whose campaigns are opted in to show on "iPhone and other mobile devices" and whose ads have strong quality scores can take advantage of this new mobile ad format. For a one-two punch, use both Ad Sitelinks and Phone Extensions together. If both are enabled, when your ad appears on mobile devices a single Sitelink will appear along with a phone number. See the complete update on the
Mobile Ads Blog
.
TV ads:
Fall line-up for Google TV Ads. Episode 3: Efficient Reach:
For the next 4 weeks, the TV ads team will be sharing tips and resources on AgencyLand and in the Agency Weekly Update. In this week's episode: With 95+ channels from DISH Network, direct partnerships with 9 National Cable Networks, and upcoming inventory from DirecTV, Google TV Ads reaches up to 55 million homes. Audience targeting tools can help you identify where your target demographic is watching TV, while our in-depth reporting tools show how well your ads performed against your target audience. See how Google TV Ads delivered
Coldwell Banker
150M viewers at extremely efficient rates.
Reporting & Analytics:
This Week in Report Center Migration ...:
This week, we're wrapping up our final key step in the migration of Report Center reports to the Campaigns tab. All key reports will now be available on the Campaigns tab. In the coming weeks, we'll also be removing scheduled reports from the Report Center. But don't worry, your templates have been copied to the "Reports" section of your
Control Panel & Library
. Here, you can manage saved templates and email options for reports.
Google Analytics update - Status Dashboard launch:
Have there been moments when you've asked yourself, "Is Google Analytics down or is it just me?" With the launch of Status Dashboard, anyone can check on the current status of components of the Google Analytics system including data collection, web report and GData API. See the
Analytics Blog
for the complete announcement.
Industry Resources:
Think Holiday 2010 Webinar: Consumer Shopping Intentions:
Wednesday, October 20th, 11amPST/ 1pmCST / 2pmEST. During this webinar we will discuss consumers' holiday shopping plans (what, where and when will they purchase?), key shopping dates you don't want to miss, and new strategies for holiday 2010. This webinar is most appropriate for Tech / Consumer Electronic Retail clients, but is open to attendees from all industries. Register
here
Multicultural Spotlight: Reaching US Hispanics:
Our friends on the US Hispanic sales team shared best practices for reaching US Hispanic users, as well as dispelled common myths affecting client's Hispanic-targeted efforts. Visit the
agency blog
for the complete post.
Did You Know?
Google Docs Adds Color-Coded Revision History:
Hunting down who changed your doc just got easier with the new revision history interface now available in Google documents. To see it, go to File > See revision history. In addition to color-coded changes by collaborator, we’ve baked in a fancy time stamp. For more details, hit up the
Docs Blog
.
Stay Flu Free, Get Vaccinated:
We have again partnered with U.S. Department of Health and Human Services (HHS) and other agencies on Flu Vaccine Finder. Just search for terms like
flu
or
flu shot
and you’ll see a onebox with tips from
flu.gov
as well as the flu vaccine finder box noting nearby locations for getting the flu vaccine. HHS Secretary Kathleen Sebelius gave us a
shout out
in her recent public address and you can check out the
Google.org blog post
for more.
Google Phone Gallery:
Overwhelmed by the onslaught of awesome new Android phones and wondering which one is right for you? Enter the
Google Phone Gallery
-- a showcase of some of the best Android phones available on the market today. Now you can find out which Android phones are available in your country or on your carrier of choice, view photos and tech specs, and compare features side-by-side.
Posted by Katie Wasilenko, Agency Team
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