Partners Blog
What's new @ Google? Tips and tools for agencies
Make the most of Click-to-call functionality with these best practices
Tuesday, January 18, 2011
A year ago this month we launched a
Click-to-call functionality
for mobile ads that enables advertisers to directly connect with potential customers over the phone. In less than a year, Click-to-call (CTC) ads have come a long way and hundreds of thousands of advertisers are using the ad format today.
To help agencies and advertisers make the most of this functionality, our friends at the Google Mobile Ads Blog came up with five easy-to-implement optimization tips:
Drive calls to a centralized number with Phone Extensions
Focus on phone calls with Call-only Creative
Measure performance with Call Metrics
Use vanity phone numbers to make numbers memorable
Reach local customers with Location Extensions
To learn more about these tips, visit the
Google Mobile Ads Blog
.
Posted by Agency Ad Solutions Blog Team
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