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Four Untapped Opportunities for Agencies
Wednesday, April 27, 2011
This week, Torrence Boone, Managing Director, Agency Business Development, shared his thoughts four areas of opportunity that Agencies should focus on. They include:
Audience Buying
The New Creativity
Fragmentation & Complexity
The Next 'Now' Thing
He posits that "the future of our industry isn't wrapped up in how agencies are built; at the center remains the consumer and the hard work of telling compelling and authentic stories about clients' brands in a world of increasingly fickle and demanding thresholds of engagement."
Visit
AdAge
and search on Torrence Boone for the complete story.
Posted by Agency Blog Team
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