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Real-Time Bidding: what you need to know, in under an hour
Friday, June 24, 2011
Last week, we participated in an IAB Interactive
Insights Webinar
titled, “The Arrival of Real-Time Bidding.” In this webinar, Scott Spencer, Director of Product Management for DoubleClick Ad Exchange joined guests from Forrester Research, Inc. to define real-time bidding (RTB) and walk attendees through its impact on the marketplace for online ad inventory.
Joining from Forrester Research, Inc. were Senior Analyst
Joanna O’Connell
and Analyst
Michael Greene
. Joanna explored how advertisers view the RTB trend and Michael explored how publishers view it. Scott, our foremost expert on RTB, discussed how Google works with advertisers and publishers on RTB.
If you missed the webinar, watch it here:
Cross-Posted from the DoubleClick Advertiser
Blog
by Sally Cole, Product Marketing Manager
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