Google Partners Blog: 'Word of Mouth’ study shows Google directly informs 146 million brand conversations a day

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'Word of Mouth’ study shows Google directly informs 146 million brand conversations a day

Tuesday, June 21, 2011

There are more than 2.4 million conversations about brands every day. More than half of consumers involved in these conversation say they’re likely to make a purchase based on what they talk about.
It turns out that while most people still talk about brands face to face, their conversations are informed by the Internet more than any other media source. And, when they’re online, users go to search sites more than any other. This is even more true after conversations, especially those sparked by TV. People follow up by searching for more information and prices more than any other online activity including social media.

We we partnered with Keller Fay to see what effect the Internet and search has on a word of mouth. We looked at how media and marketing channels provided content before, during and after consumer conversations by surveying 3,000 adults across 12 categories.

Labels: Account Planner , Case study , Media Planner , Search , Search Specialist

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