Partners Blog
What's new @ Google? Tips and tools for agencies
Webinar: Display Targeting Strategies for Direct Response
Monday, August 15, 2011
On Thursday, August 4, we held a webinar about how to use today’s powerful targeting technologies to run effective display advertising campaigns for direct response goals. Specifically, we covered:
The "targeting toolbox" for direct response campaigns on the Google Display Network
Strategies for prioritizing and applying the available targeting options to maximize
campaign performance and efficiency
Tools, tips and best practices for maximizing ROI
For those of you who missed the webinar, a recording is now available, which you can watch below. You can also download the materials we covered
here
.
After watching the webinar, share your thoughts and engage with us by following us at @GoogleDisplay. We’d love to hear from you!
Posted by Emel Mutlu,
Product Marketing, Google Display
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