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5 Ways Audience Solutions Can Super-Charge Your Campaigns
Thursday, October 6, 2011
Last week at OMMA Global, Aitan Weinberg, Sr. Product Manager for Audience Solutions, presented on “Raising Awareness & Driving Sales with Audience Solutions.” The session discussed the ability to reach the right customer at the right time with the right message as being one of the most important elements of a campaign. See it here:
When selecting a vendor for audience targeting, Aitan reviewed 5 ways to help increase ROI for your campaigns:
1) Remarketing complements search campaigns
2) Use demographics to tailor every creative
3) Leverage Audience Insight reports
4) Review a collection of campaigns for a blended CPA
5) Understand your share of user and determine levers to reach everyone
To hear more tips on how to leverage audience data, make sure to watch the full presentation.
Posted by Desiree Motamedi,
Product Marketing Manager
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