Google Partners Blog: February 2012

Google Discovery House at SXSW

Tuesday, February 28, 2012

We hope you’ll join some of the 40-plus Googlers participating in panels and discussions around the SXSW festival! Our participation kicks off on Friday, March 9 at 3:30 PM, in a fireside chat where senior vice president Vic Gundotra will discuss the future of the Google+ project with Guy Kawasaki.Then, on March 10-11 at the Google Village you’ll find:

Android House with the latest and greatest from Android, complete with live music and a look at cool entertainment for your device

Google Maps House packed with cool ways to make the most of Google Maps and the places you know and love

Developer House with an exciting day of building LEGO race bots and gearing up for the ultimate rumble Sunday evening. Learn more on the Developers Blog

Discovery House where you can learn about our latest creative and advertising products, and see how Google can help you and your clients make the most of the web

As members of the agency community, we’d love for you to come join us at the Discovery House in particular, where we’ve got a diverse lineup of discussions, teaching sessions, and social events. There’s something for everyone:

Come learn how we're working with our partners to bring together creativity and technology in new ways, and re-imagining what online advertising can be. Be sure to stick around for our re-imagined happy hour, with a new take on classic cocktails.

Participate in engaging seminars about the latest in mobile marketing, the coolest things that Google+ users are creating with Hangouts, and how to make the most of consumer insights.

Want the full schedule? It’s here.

Come swing by and have a drink on us in Austin - we’d love to hear all about everything exciting and innovative that you’re seeing and hearing around town, too.Posted by Caro McCarthy, Product Marketing Manager, Google+ B2B

New Google research: Reaching your audience effectively with YouTube TrueView Ads

Thursday, February 16, 2012

TrueView Video Ads
Make great ads that people want to watch and spark their curiosity.Include branding in those first seconds.
Include new, different information in your TrueView ad if it’s been airing on TV.Think Insights
Posted by Christina Park, Product Marketing Manager, Think with Google

AdWords API users: Deadline to migrate to v201109 is February 29, 2012

Wednesday, February 8, 2012

AdWords API versions v13, v200909, v201003, v201008, v201101

Calls made using these versions will return errors after February 29th. It is therefore critical that you migrate to AdWords API v201109 if you would like your applications to run without interruption.

We encourage you to use the following resources for a successful migration:

Review the resources in the AdWords API client libraries.
Review the “Discover v201109” blog series.
Subscribe to the AdWords API Twitter account, which will share daily migration tips for the next month
Make sure you’ve completed everything on this migration checklist.
Give yourself ample time to migrate from v13 to AdHoc reporting. Resources to help with this migration are available here.
Attend office hours.
Make sure your contact information is up to date in your My Client Center account.
Post questions on the forum.

Posted by Katie Miller, AdWords API Team (Cross-posted from the Google Ads Developer Blog)

Perspective on Dynamic Search Ads - Guest Q&A with RKG

Friday, February 3, 2012

introducing Dynamic Search Adsover on their blog

Q. What’s your strategy for using Dynamic Search Ads with your clients today?Q. What were your main concerns with Dynamic Search Ads and how have you addressed them?Q. What does your typical implementation of Dynamic Search Ads look like?Q. What best practices would you suggest for using Dynamic Search Ads?Q. How is Dynamic Search Ads doing with respect to matching relevant queries and landing pages?Q. What kind of results are you seeing with Dynamic Search Ads across your clients? Which is it working best for?Q. What do you focus on when optimizing Dynamic Search Ads?Q. To what degree do you think Dynamic Search Ads are cannibalizing organic search traffic?Q. Would you recommend Dynamic Search Ads for novice-to-intermediate or intermediate-to-advanced advertisers?About RKG
Founded in 2003, RKG is a data-driven digital agency that combines savvy marketers with sophisticated technology to deliver unrivaled results for over 180 clients in paid search marketing, search engine optimization, multichannel attribution management, display advertising and comparison shopping management. Long recognized as the thought leader in search marketing, RKG clients range from start-ups to the Fortune-500, and include both B2C and B2B direct marketers in retail, travel, finance and education. RKG is an independent, privately held agency with offices in Charlottesville, VA, Bend, OR and Boston, MA.
Posted by Katie Miller, Inside AdWords crew (Cross-posted from the Inside AdWords blog)

Partners Blog

Google Discovery House at SXSW

New Google research: Reaching your audience effectively with YouTube TrueView Ads

AdWords API users: Deadline to migrate to v201109 is February 29, 2012

Perspective on Dynamic Search Ads - Guest Q&A with RKG

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