Partners Blog
What's new @ Google? Tips and tools for agencies
Making smarter decisions with fresh, reliable data
Monday, December 10, 2012
This is the second in a series of 7 blog posts about our bid optimization
white paper
,
Seven factors to consider when choosing a bid optimization platform
.
At Google, we recognize that the freshness and accuracy of data is paramount to any data-driven system. And since bid optimization platforms are essentially decision engines, data lies at the center of the process, with the engine considering and analyzing data before deciding on the best bid for a given keyword. It’s no surprise, then, that low-quality and stale data going in often means poor results coming out.
To learn about our position on the quality of fresh data in the bid optimization process, and how the DoubleClick Search Performance Bidding Suite fits in, follow the full blog post series on the
DoubleClick Search Blog
.
Posted by Kim Doan, Product Marketing Manager, DoubleClick Search
Labels
Account Manager
88
Account Planner
100
Ad Planner
21
AdWords Editor
23
Analytics
38
Case study
44
Coffee break with clients
5
Creative/Production
39
Display
42
DoubleClick
40
Google Display Network
47
Google Media Solutions Series
4
Holiday
16
Industry Resources
114
Local Marketing
9
Media Buyer
71
Media Planner
108
Mobile
42
Optimization
63
Quality Score
13
Search Specialist
133
Tools
94
Training
141
YouTube
51
Archive
March
( 2 )
December
( 4 )
November
( 1 )
October
( 3 )
September
( 2 )
August
( 2 )
July
( 4 )
June
( 4 )
May
( 3 )
March
( 2 )
February
( 1 )
January
( 2 )
December
( 1 )
October
( 1 )
August
( 1 )
July
( 1 )
June
( 3 )
May
( 3 )
April
( 2 )
March
( 2 )
February
( 3 )
December
( 1 )
November
( 2 )
October
( 2 )
September
( 1 )
July
( 1 )
June
( 4 )
May
( 1 )
April
( 1 )
February
( 1 )
December
( 2 )
November
( 4 )
September
( 1 )
August
( 2 )
July
( 3 )
June
( 5 )
May
( 6 )
April
( 5 )
March
( 7 )
February
( 5 )
January
( 1 )
December
( 8 )
November
( 4 )
October
( 8 )
September
( 3 )
August
( 8 )
July
( 6 )
June
( 5 )
May
( 8 )
April
( 8 )
March
( 7 )
February
( 4 )
January
( 2 )
December
( 5 )
November
( 3 )
October
( 4 )
September
( 3 )
August
( 5 )
July
( 2 )
June
( 6 )
May
( 11 )
April
( 3 )
March
( 8 )
February
( 4 )
January
( 6 )
December
( 6 )
November
( 5 )
October
( 9 )
September
( 10 )
August
( 8 )
July
( 4 )
June
( 10 )
May
( 6 )
April
( 9 )
March
( 7 )
February
( 4 )
January
( 3 )
December
( 4 )
November
( 9 )
October
( 6 )
September
( 3 )
August
( 7 )
July
( 6 )
June
( 17 )
May
( 9 )
April
( 11 )
March
( 17 )
February
( 12 )
January
( 8 )
December
( 8 )
November
( 12 )
October
( 16 )
September
( 18 )
August
( 16 )
July
( 10 )
June
( 10 )
May
( 7 )
April
( 9 )
March
( 10 )
February
( 11 )
January
( 5 )
December
( 11 )
November
( 11 )
October
( 19 )
September
( 14 )
August
( 14 )
July
( 18 )
June
( 15 )
May
( 13 )
April
( 12 )
March
( 11 )
February
( 7 )
January
( 8 )
December
( 8 )
November
( 5 )
October
( 8 )
September
( 8 )
August
( 8 )
July
( 9 )
June
( 12 )
May
( 10 )
April
( 9 )
March
( 5 )
Feed
