Partners Blog
What's new @ Google? Tips and tools for agencies
Bid optimization series: Fast tools to make use of every opportunity
Friday, January 4, 2013
This is the fourth in a series of 7 blog posts about the DoubleClick Search bid optimization
white paper
,
Seven Factors to Consider When Choosing a Bid Optimization Platform
.
Last week, we explored the importance of using a
smart bid optimization tool
to choose the right bids for your keywords. But even smart bids can quickly become irrelevant in a dynamic search landscape. That's why "speed" is as important as "smarts" when it comes to effective bid management.
To learn more about the importance of fast search management platforms that execute quickly to make use of every opportunity, follow the full blog post series on the
DoubleClick Search Blog
.
Posted by Kim Doan, Product Marketing Manager, DoubleClick Search
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