Joanna O’Connell, Principal Analyst at Forrester Research will present findings from new commissioned research produced by Forrester on Navigating the Road to the Consolidated Buying Platform. Forrester interviewed a range of experts including agency and trading desk executives as well as marketers in order to delve into the challenges and opportunities they face in today’s media buying and management landscape. What emerges is a picture of an industry ripe for consolidation but in need of a path to get there.
Danny Huynh, Managing Director of Digital and Client Leadership at Mindshare will share his experiences in consolidating clients on a single platform, including benefits they are seeing, obstacles they faced, and advice for other organizations embarking on the their own journey to consolidation.
