Partners Blog
What's new @ Google? Tips and tools for agencies
5 Things to Love About the New Channel Design
Thursday, March 7, 2013
If you’ve looked around YouTube today, you’ll likely notice that many channels are sporting a brand new design. Today we’re excited to extend the opportunity to use the new layout – called
One Channel
since your channel will have a consistent design and branding across screens – to all advertisers.
This new design will give you powerful tools to transform your YouTube channel into a home base for building audience love and loyalty. Here are just a few of the benefits of the One Channel layout:
One Channel, all screens:
with the new design, your channel will have a consistent, beautiful look and feel regardless of whether visitors view it on desktop, tablet, mobile or TV. We’ve made it easy to upload brand assets so that they look amazing on any device, and we’ll continue to work to make your channel art look especially beautiful on mobile in the coming weeks.
Curate your content with Sections:
the new channel design gives you flexibility to arrange your videos however you please without having to create sub-channels or pages. Want to show your greatest hits at the top? Sections let you do just that, and gives you control over what visitors see when they check out your channel.
Welcome non-subscribers (and invite them to subscribe!):
you can now feature a channel trailer that only appears to visitors that aren’t yet subscribers to your channel. Tell them your story to invite them in!
In good company – connect your associated channels: you can now link to relevant channels directly from your page.
Here
Intel is using this feature to promote their international channels (and check out more best practices direct from Intel
here
). If you haven’t subscribed to Intel’s channel, perhaps checking out their “
Harlem Shake
” video will change your mind.
Your channel is always just one click away: with each user’s guide appearing on every page of YouTube, your brand channel is always at their fingertips.
People who
subscribe
to channels on YouTube tend to watch more content, more often than those who don’t – demonstrating the immense value of subscriptions for your brand. We hope you take advantage of the new One Channel design to continue to build your audience on YouTube!
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