Partners Blog
What's new @ Google? Tips and tools for agencies
Fueling discoverability and engagement with Google+
Monday, March 11, 2013
Automotive brands were among the first advertisers to adopt Google+ and theyíre making it pay off in big ways. Our research has shown that the path to buying a car is becoming more and more social, with consumers relying on information and advice from their social connections and brands to inform their purchase. Millions of consumers are already engaging with the top global auto companies on Google+, and brands are using this opportunity to connect and engage with customers in unique ways, from connecting with auto enthusiasts through G+ Communities to launching new car models via Hangouts.
Today weíre releasing new insights on how Google+ is working to amplify auto brandsí existing marketing campaigns. For example, we found that brands can experience a 91% increase in conversion rate for non-brand terms when running social annotations on search ads.
Please check out our infographic below for additional insights and tips, and visit our
Google+ Business site
to learn more about Google+.
Click to see full-size infographic
Posted by Gretchen Howard,
Director of Global Social Solutions
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