We’re excited to announce that the new Video Advertising advanced certification is now available to all members of Google Partners globally.  
In October 2013 we launched Google Partners – a program that provides agencies with the resources, training and support to help businesses succeed online. Over the last few months, we’ve been looking for more ways to recognize agencies’ specialized knowledge in certain areas of digital advertising.
This new certification is designed to recognize users with expertise in video advertising on YouTube and the Google Display Network and help them share that knowledge with their clients.
Starting today, AdWords certified members of Google Partners can take the Video Advertising exam to earn advanced certification.

To learn more about this advanced certification, please visit the Partners Help Center.

Posted by the Google Partners team


Cross-posted from the  Inside Adwords blog

We introduced Shopping campaigns in February to make it easier for you to manage your Product Listing Ads (PLAs). In late August, Shopping campaigns will be the default campaign type for all PLA advertisers.
Cross-posted from the Inside Adwords blog

We introduced Shopping campaigns in February to make it easier for you to manage your Product Listing Ads (PLAs). In late August, Shopping campaigns will be the default campaign type for all PLA advertisers.

To help retailers make the most of their Shopping campaigns, we’re excited to introduce a new best practices guide, “Shape Up Your Shopping Campaigns.” It addresses important questions like:
  • How should you structure your campaigns: by product line, performance, or both? 
  • Which feed attributes have the best chance of improving CTR?
  • Are you adjusting bids quickly enough during peak seasons?

Download the “Shape Up Your Shopping Campaigns” guide now to ensure you’re making the most of your PLAs and data feeds.

 For additional help, here are a few resources:
Posted by Matt Lawson, Director, Performance Ads Marketing
Labels: , , ,

Cross-posted from the DoubleClick Advertiser blog

Today, we're excited to shine a light on several new features of the DoubleClick Digital Marketing platform that help advertisers more seamlessly embrace cross- screen advertising.

Mobile advertising is, without question, top of mind for marketers; but according to the latest "Internet Trends 2014" report from Mary Meeker, it's also the biggest opportunity gap of all forms of media spend. Although 20% of time spent on media is within a mobile environment, only 4% of US advertising spend is on mobile. (1) Marketers still struggle to get up to speed on the new technologies and strategies that cross­screen campaigns require.

That's why we're excited to bring new tools that make it easier to build, buy, target, execute and measure your campaigns across screens:

Google Web Designer integration:
  • Build HTML5 ads easily in Google Web Designer and publish them into DoubleClick Campaign Manager. This allows you to quickly get your HTML5 ads live and serving to any device.
Mobile inventory growth:
  • Buy more mobile inventory ­­ Programmatic mobile inventory on DoubleClick Bid Manager has grown 130% since Q4 2013 across 12 exchanges and includes both display and video formats. Adding mobile inventory on DoubleClick Bid Manager allows you to incorporate mobile into the rest of your media strategy and optimize across all of your media buys.
In­app remarketing:
  • (Re)target your customers using audience lists within mobile app environments, so that you can drive and measure re­engagement with your existing mobile app users. 
Publisher Certification program for in­app creative formats:
  • Execute your mobile campaigns with the confidence. While mobile rich media standards are widely accepted across the industry, publishers still vary in their implementation, resulting in discrepancies and inconsistent behavior of in­app creative. We are certifying publishers and networks to ensure their mobile apps can accept and run standard mobile in­app ad units (59 certifications completed to date.) 
In­app conversion tracking:
  • Measure in­app view­through and click­through conversions with Floodlight to report on mobile app downloads or any other in­app activities. Whether you are running an app install campaign or driving in­app purchases, you can now attribute these activities to your in­app media and better measure app campaign effectiveness.
TalkTalk drives 12% decrease in eCPA with HTML5 creative and mobile programmatic.
TalkTalk, a Telecom company based in the UK, has embraced cross­screen strategies for their campaigns and drove a 12% decrease in their eCPA using DoubleClick and Google Web Designer. Their creative agency, 22Design, used Google Web Designer to quickly learn and build HTML5 into TalkTalk’s campaign, getting the campaign live in a third of the expected time. 

   

Not only was the learning process much easier than anticipated, the HTML5 ads actually performed better than the Flash ads, indicating that TalkTalk’s audience was more receptive to the brand message on mobile devices than on desktops. Equipped with their new HTML5 creative and audience insights, TalkTalk was able to add mobile inventory to their programmatic media buy for the first time. 

Rather than waiting on the sidelines, TalkTalk has taken a proactive approach to trying new mobile strategies and techniques with DoubleClick. They started slow, tested what worked, and iterated on their findings, to get their campaigns running successfully across screens. 


We are excited about these new tools and will continue to improve our technology to help marketers and agencies more seamlessly build, execute and measure cross­screen campaigns.

Posted by the DoubleClick Marketing Team

(1) Mary Meeker’s “Internet Trends 2014” ­ http://www.kpcb.com/internet­trends 

Google Partners is a program that offers agencies the resources, training and support they need to help their clients succeed on the web. One core benefit of the Partners program is the ability to take product certification exams for free. Many of our users have requested certificates to show potential clients that they’re AdWords certified. Today, we’re pleased to announce that there are two new ways to share your certification status on Google Partners.
Google Partners is a program that offers agencies the resources, training and support they need to help their clients succeed on the web. One core benefit of the Partners program is the ability to take product certification exams for free. Many of our users have requested certificates to show potential clients that they’re AdWords certified. Today, we’re pleased to announce that there are two new ways to share your certification status on Google Partners.

First, anyone who’s AdWords certified can get a personalized HTML certificate on Partners. Second, you now have a publicly sharable profile page, which includes your certifications and information like your name, Google+ profile photo and company affiliation.

Here’s how it works:

To view the HTML version of your certificate:
  1. Sign in to your Google Partners account at www.google.com/partners
  2. Click the ‘My profile’ link in the ‘Overview’ section. 
  3. If you’re AdWords certified, click the ‘AdWords Certified’ link to open a printable, HTML version of your certificate.
  4. You can print the certificate or save it to your desktop to share with potential clients.
To share your Google Partners public profile:
  1. Select the ‘My Profile’ page link from the menu.
  2. Visit the ‘Public Profile’ section of this page. By default, your public profile page is visible only to you. 
  3. To make your profile visible to others, click the ‘Share with’ drop-down menu and select ‘Public.’ 
  4. You can now click the ‘View Profile’ link and begin sharing your page with anyone. 
  5. If you’re signed in to your Partners account, your profile's visibility status will appear at the top of the page. You may always change it from public back to private. 
To learn more information about Google Partners certifications, visit the Help Center.

See you online,
The Google Partners Team 


DoubleClick’s annual digital advertising summit is just around the corner, streaming live on YouTube on Wednesday, June 4th. (Sign up here to watch.) We caught up with Neal Mohan, Google’s Vice President of Display and Video Advertising Products, to hear what’s on his mind as we get ready for the event.
DoubleClick’s annual digital advertising summit is just around the corner, streaming live on YouTube on Wednesday, June 4th. (Sign up here to watch.) We caught up with Neal Mohan, Google’s Vice President of Display and Video Advertising Products, to hear what’s on his mind as we get ready for the event.

Q: What topics should we expect to hear about this year? 
A: I don’t think it will come as a surprise that our team has been very focused on how to make digital work for brands and premium publishers. You can expect to hear a lot more about that. Also, since this event marks Google’s annual conversation on the future of digital advertising, we’ll discuss how digital is redefining consumer behavior, content development, and the ways that advertisers and publishers reach their customers.

Q: Will the live stream include any special guests? 
A: I’ll be joined by Nikesh Arora, our Chief Business Officer at Google, and Jeffrey Katzenberg, the CEO and Co-Founder of DreamWorks Animation. I’m looking forward to hearing Jeffrey talk about how technology has changed content creation.

Q: What consumer trends are impacting the way brands and publishers think about digital? 
A: When we started this DoubleClick event 14 years ago, going online was a deliberate act that required going to a computer and “logging-in”. The days of going online are coming to an end. Today’s digital experience is one that is always-on and always with us. As a result, digital has become far more personal, and one of the most personal forms of communication - video - is playing a more central role in our online lives. All these factors have major implications for brands and publishers, which we’ll discuss at the event.

Q: So...any scoops you can give us?
A: As I mentioned, video has been very much on my mind lately. Getting video right is something that is essential to our brand, agency, and publisher partners...expect to hear more about what we have planned to help make that happen.

We hope you can join us on Wednesday, June 4th at 9:30 am PDT / 12:30 pm EDT. Register to watch the live stream or to receive the recording.

-The DoubleClick Team