Partners Blog
What's new @ Google? Tips and tools for agencies
Win the Digital Shelf with Our New Guide to Shopping Campaigns
Friday, June 20, 2014
Cross-posted from the
Inside Adwords blog
We introduced
Shopping campaigns
in February to make it easier for you to manage your Product Listing Ads (PLAs). In late August, Shopping campaigns will be the default campaign type for all PLA advertisers.
To help retailers make the most of their Shopping campaigns, we’re excited to introduce a new best practices guide, “Shape Up Your Shopping Campaigns.” It addresses important questions like:
How should you structure your campaigns: by product line, performance, or both?
Which feed attributes have the best chance of improving CTR?
Are you adjusting bids quickly enough during peak seasons?
Download the “
Shape Up Your Shopping Campaigns
” guide now to ensure you’re making the most of your PLAs and data feeds.
For additional help, here are a few resources:
Tutorial Videos
to help you get started
AdWords Help Center
for more detailed information on Shopping campaigns
Learn With Google Webinar
(April 15) for upgrade tips
Learn With Google Webinar
(May 22) for more advanced upgrade best practices
Posted by Matt Lawson, Director, Performance Ads Marketing
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