Cross-posted from the
Inside Adwords blog
Earlier this month, we introduced an
upgrade tool for advertisers to upgrade to Shopping campaigns quickly and easily. If you’ve already upgraded, then you’re all set. If you haven’t upgraded yet and don’t do it by the end of this month, the following is what will happen to your regular Product Listing Ads (PLA) campaigns come September.
- Phase 1: Limited functionality of all regular PLA campaigns - Starting September 2nd, you will not be able to edit your product targeting, max. CPC bids, promotional text and destination URLs anymore. Campaign statuses and budgets will remain editable so you can manage your spend until your regular PLA campaigns are auto-upgraded to Shopping campaigns.
- Phase 2: Auto-upgrade to Shopping campaigns - Throughout September, regular PLA campaigns that received impressions in the preceding few weeks will be auto-upgraded to a new Shopping campaign with a similar campaign structure. Some regular PLA campaigns, settings and bids might not carry over to your new Shopping campaign due to technical limitations. Once your regular PLA campaigns are auto-upgraded, you’ll receive an email notification and your regular PLA campaigns will stop serving PLAs. Further details on the auto-upgrade are in the AdWords Help Center.
Don’t wait to upgrade
As a final reminder, upgrade your campaigns before September to ensure they are set up as you’d like. We recommend using the
upgrade tool as it walks you through the upgrade process step by step.
For more information, visit this
help center article on the retirement of regular PLA campaigns and the automatic upgrade to Shopping campaigns. If you have any questions, reach out to the
AdWords Community Forum or
contact us.
Posted by Eric Tholomé, Director of Product Management, Google Shopping
